MBX Amsterdam

Thanks for Attending!

Get access to all the content from Modern Business Experience Amsterdam!


Speed matters. With the velocity at which business moves, companies and individuals alike need to adapt quickly to thrive. And the faster you learn, the faster you evolve.

Modern Business Experience, presented by Oracle, will help you explore ways to accelerate your business through transformation and growth. Leverage key and emerging technologies to increase agility, achieve more with less resources, and out innovate your competition.

Learn directly from leaders and innovators from a diverse range of industries including retail, manufacturing, financial services and the public sector. Whether your role is in finance, supply chain, HR, marketing, sales, service or IT, you can gain ideas, insights and intelligence to put into action.



    Mark Hurd

    Chief Executive Officer, Oracle

    The World Ahead

    The cloud is a generational shift—it sits at the intersection of people and success. It is a vehicle that harnesses the power of what we do and gives us the perspective and tools to lead the future on a global level. Join Oracle CEO Mark Hurd as we look at where we are today and what the world ahead holds for us.


    Steve Daheb

    Senior Vice President, Oracle Cloud

    Steve Daheb is senior vice president for Oracle Cloud; he joined the company in 2015. He brings to Oracle a strong record of building businesses, creating new categories, and driving integrated sales and marketing execution to achieve revenue growth.

    Daheb is responsible for driving the global transformation and growth of key Oracle Cloud portfolio offerings including all PaaS and IaaS. His responsibilities include full go-to-market strategy and execution to achieve top-line growth of Oracle's cloud business.

    Prior to joining Oracle, Daheb was chief marketing officer at Citrix. There he had global responsibilities for all corporate, solutions, product, and partner marketing. Prior to joining Citrix, Daheb served as the chief marketing officer at Blue Coat, a leading provider of web security and WAN optimization solutions. He helped lead the $1.3B sale of Blue Coat to a private equity firm. Previous to Blue Coat, he was chief marketing officer and senior vice president of business development at Emulex Corporation. Before that, Daheb held marketing, sales, and business development leadership roles at BlueArc Corporation (acquired by Hitachi Data Systems), Tasman Networks (acquired by Nortel), Brocade, and Lucent.

    In 2010, Daheb was named a top 10 CMO by the CMO Institute and the American Business Awards named him one of the top 10 Marketing Executives in the United States. In 2012, the American Business Awards named Daheb as one of the Top Technology Executives of the Year.

    Daheb holds a JD from the Santa Clara University School of Law and a BA from the University of California at Davis.


    Michiel Muller

    Serial Entrepreneur and Co-Founder of Picnic, Tango, Route Mobiel

    Serial entrepreneur Michiel Muller (1964) founded several companies that were highly disruptive in their markets. The first was an unmanned petrol station chain, Tango, which he set up together with his business partner Marc Schröder. After that they set up other disruptive companies, such as Routemobiel, a roadside assistance company, and Bieden & Wonen, an online auction site for houses.

    Michiel is also active as an investor in the startup community. He invested in companies such as Fashiolista.com, a fast-growing social fashion community and Vault79.com, another online auction site. He’s also a member of the Board of Directors of La Dress. Muller wrote the business book ‘Ervaringen van een serial entrepreneur’ (‘Experiences of a serial entrepreneur’) which was voted best business book 2010/11.

    Muller is a member of the advisory board of the Holland Program on Entrepreneurship HOPE (Erasmus University Rotterdam / TU Delft / Leiden University) and the Amsterdam Center for Entrepreneurship (ACE University of Amsterdam / Free University / University of Amsterdam).

    Michiel Muller is a specialist in entrepreneurship, innovation, decisiveness and disruptive business models. He offers companies insight into their own way of working and provides inspiration for innovation and change by using his experience as a serial entrepreneur.


    Ray Wang

    Principal Analyst, Founder, and Chairman, Constellation Research

    R "Ray" Wang is the Principal Analyst, Founder, and Chairman of Silicon Valley based Constellation Research, Inc.  He's also the author of the popular business strategy and technology blog "A Software Insider’s Point of View". With viewership in the 10's of millions of page views a year, his blog provides insight into how disruptive technologies and new business models such as digital transformation impact brands, enterprises, and organizations.  Wang has held executive roles in product, marketing, strategy, and consulting at companies such as Forrester Research, Oracle, PeopleSoft, Deloitte, Ernst & Young, and Johns Hopkins Hospital.


    Bas Doorn

    Cybersecurity Expert and Founder, Keyn

    Bas Doorn has as background in criminology, computing science and information security. He has been working at the Dutch National Prosecutor's Office for the past five years as an expert on cybercrime. Most notably, he was one of the architects of the takeover of the darknet market 'Hansa Market'.

    He is currently working on Keyn, a young cybersecurity startup that aims to make logging into websites easier, faster and more secure.


    Rutger van Zuidam

    Entrepreneur, and Chief Executive Officer, DutchChain

    Rutger van Zuidam is owner of DutchChain, a leading blockchain business in the Netherlands. DutchChain’s mission is to improve society through blockchain-based solutions. It serves as a venture studio for smart ecosystems and organizes Europe’s largest open innovation programme for Blockchain: The Blockchaingers. Active in the area of Blockchain and Bitcoin technology since 2010, Rutger created the online magazine IntoBitcoin.com and introduced the first Bitcoin enabled Point of Sales system for bars and restaurants at the Bitcoin Café Groningen.

    As a Business & IT Management student at the Hanze University of Applied Sciences in Groningen, he was co-founder of online ticketing company Paylogic.com. Rutger currently serves as an advisor to the Investment & Development Agency for Northern Netherlands.


    Matthew Guest

    Head of Digital Strategy Consulting, Deloitte

    Matthew Guest is Head of Deloitte’s Digital Strategy practice in EMEA. He helps executives in a range of industries position their organisations for growth in digital. His team works with clients to develop visions for their futures, disrupt industries or respond to disruption in their own and apply growth hacking and lean start up techniques to change their operations, organisations and cultures


    Steve Cox

    Group Vice President, Oracle ERP and EPM Product Marketing

    Steve Cox leads go-to-market strategy for Oracle ERP and EPM Product Marketing. Cox joined Oracle in 1997. Prior to his current role, he held various management positions within Oracle product marketing, consulting, and development. Cox holds a master’s degree in business administration from the University of Bath. He is the author of Modern Best Practice Explained, an ebook articulating the next generation of business processes needed by organizations embarking on digital transformation.


    Gretchen Alarcon

    Group Vice President, Human Capital Management Strategy, Oracle

    Gretchen Alarcon is group vice president for Oracle’s human capital management strategy, responsible for development and go-to-market initiatives that help businesses around the world modernize their HR practices through the adoption of Oracle’s HCM cloud apps. Additionally, Alarcon acts as a thought leader, highlighting trends and strategic initiatives in businesses’ transition to the cloud. With more than 20 years’ experience in product strategy, Alarcon uses her knowledge of the industry to showcase the importance of modernization through the integration of cloud apps in core HR, talent acquisition, and HR data analytics. Together with her team, she forecasts future of work movements and delivers initiatives to businesses to protect their bottom line.

    Prior to Oracle, Alarcon worked at Icarian, National Semiconductor, Ford, and Silicon Graphics, where she drove the management of workforce suites and aided in the redesign of worldwide human resource functions.

    Alarcon holds an MBA from the University of Michigan and a BA in American Studies from Stanford University.

Agenda At A Glance

Agenda agenda agenda agenda agenda image map example

* Agenda subject to change

Sponsorship Opportunities

Make an impact with targeted sponsored experiences direct with the decision makers. From speaking opportunities to maximum brand exposure, find out how you can elevate your participation.

Contact Us


RAI Amsterdam
Europaplein 24
1078 GZ Amsterdam

Diamond Sponsor

Other Locations

Modern Business Experience
19 April 2018  |  RAI Amsterdam