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Information about you may in some cases directly identify you, while in other cases it may only indirectly identify you. Personal information that is collected offline and that can directly identify you may include, for example:
Oracle Advertising only processes offline personal information about individuals located in the United States.
Personal information that is collected online and that may indirectly identify you may include, for example:
We may associate personal information about you with interest segments or profiles as part of the provision of Oracle Advertising services to our customers and partners:
We use personal information for the following commercial purposes:
We use personal information for the following business purposes:
These purposes are described below in further detail.
We process personal information about you for marketing purposes to help enable Oracle Advertising customers and partners to advertise products and services to you via online and offline marketing activities based on your interests. “Marketing purposes” means the processing of offline and online personal information, as defined in Section 4: (i) to solicit or induce a purchase, rental, lease, or exchange of products or services directly to consumers or businesses via offline and online advertising campaigns; (ii) to develop market research or market surveys or to provide verification services to marketers; (iii) to create, communicate, deliver, and exchange offerings that have value for customers, clients, partners, and society at large; or (iv) to encourage safe practices and trends and the provision of factual information, including, by way of example, providing product or automotive recall notices.
More specifically, Oracle can process information about you:
Oracle may process both offline and online information about you, including information from publicly available sources or third-party data providers.
Our online Oracle Advertising branded data partners are listed in our catalogue. Please note that some of these partners only provide information about individuals in specific regions.
Oracle Advertising only collects limited third-party data about users located in the EU/EEA, Switzerland, or the UK and only for legal compliance purposes, including for data minimization and to avoid using data from these regions. Specifically, upon initial collection, Oracle Advertising segregates, obfuscates, and purges the data from users in these regions so as to prevent using the data for the commercial purposes described above in Section 5 of this Policy. Customers are responsible for their own first-party data collection and processing practices. Please see “First-party information collected about you by Oracle customers” under Section 2 for more information.
Oracle maintains information about you for the following retention periods, unless retained solely for legal and compliance purposes:
Sharing within Oracle
As a global organization, information about you can be shared globally throughout Oracle’s worldwide organization for a business purpose(s). See a list of Oracle entities. Please select a region and country to view the registered address and contact details of the Oracle entity or entities located in each country.
Oracle employees are authorized to access personal information only to the extent necessary to serve the applicable purpose(s) and to perform their job functions.
Sharing with or selling with third parties
We may share personal information with or sell personal information to the following third parties for a commercial purpose:
We may share personal information with the following third parties for a business purpose:
Oracle is a global corporation with operations in over 80 countries, and personal information is processed globally as necessary in accordance with this policy. If personal information is transferred to an Oracle recipient in a country that does not provide an adequate level of protection for personal information, Oracle will take adequate measures designed to protect the personal information, such as ensuring that such transfers are subject to the terms of the EU Model Clauses or other adequate transfer mechanism as required under relevant data protection laws.
Oracle has implemented appropriate technical, physical, and organizational measures designed to protect personal information against accidental or unlawful destruction or accidental loss, damage, alteration, unauthorized disclosure or access, as well as other forms of unlawful processing.
Cookies and similar technologies (e.g., pixel tags and device identifiers) are used by Oracle and our advertising technology partners to recognize you and/or your device(s) on, off, and across different services and devices for the purposes specified in Section 5 above.
Pixel Tags (also called web beacons or clear GIFs) are invisible 1 x 1 pixels that are placed on webpages that use this technology for marketing and measurement purposes. When you access these webpages, pixel tags generate a generic notice of the visit. Pixel tags can be used with cookies or alone. When used with cookies, pixel tags can track activity on a site by a particular device and provide relevant online advertising to you. When you turn off cookies or have opted out of cookies, pixel tags simply detect a unique website visit and how you interacted with the advertising, but do not track an individual to provide relevant online advertising.
You can opt out of cookies using the opt-out tools in the next section.
Pursuant to the E.U. General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other applicable laws and regulations, individuals in certain jurisdictions may have data subject rights enabling them to request to opt-out of third-party sharing or selling, delete or correct, or request to access and receive a copy of their personal information in Oracle’s possession or for which Oracle is otherwise responsible.
Opt-out and object to our use of information about you
Oracle offers multiple ways for you to opt out of third party sharing or selling and object to our use of information about you:
Please note that if you opt-out using any of the first three opt-out tools, you may still temporarily see interest-based advertising from Oracle Advertising customers due to advertising campaigns from those customers already underway. However, you will be opted-out of all future advertising campaigns from customers that use Oracle Advertising services.
Also note that the first three opt-out tools are currently cookie-based and prevent Oracle from using, sharing, or selling your personal information for interest-based advertising on the browser on which they are installed. As a result, these opt out tools will only function if your browser is set to accept third-party cookies and may not function where cookies are sometimes automatically disabled or removed (e.g., certain mobile devices and operating systems). If you delete cookies, change your browser settings, switch browsers or computers, or use another operating system, you will need to opt out again. Oracle does not use persistent, unique identifiers to revive a previously opted-out profile or deleted cookie.
If you want to opt-out of Oracle’s use of information about you for Oracle Advertising services, and do not want to receive third-party cookies, you can also change your browser settings on your computer or other device you are using to connect to the internet. Most browsers also provide functionality that lets you opt-out of all advertising cookies, including Oracle cookies.
Delete or correct information about you
Unless retained solely for legal and compliance purposes, Oracle will delete or correct your online or offline personal information, upon request, as set forth below:
You can erase or delete all online information about you by opting out of Oracle Advertising services using the Oracle Advertising opt-out tool above.
If you would like to submit a request to have offline information about you, if any, erased or deleted, you can use this form.
Given the nature and purpose of the processing activities, in the event your personal information contains any inaccuracies, Oracle will delete your personal information per the process set above for deletion.
Access information about you
In order to exercise your right to access your online information processed by Oracle Advertising, you can use the Oracle Advertising Registry (‘Registry’) to view the online segments Oracle has associated with your device. By accessing this Registry, you can view the types of third-party interest segments that are shared with or sold to Oracle Advertising customers. Please note that the interest segments you see within the Registry is information from the profile associated with the specific browser, computer, or device that you are using to visit the Registry. You may see different segments when viewing the Registry from a different browser, computer, or device. For a complete picture of the segments associated with all of your browsers and devices, we therefore recommend using these different browsers and devices when accessing the Registry.
To request access to your offline information, please visit the Oracle Advertising access site, available at https://datacloudoptout.oracle.com/request-your-data. While the majority of offline access requests can be handled quickly, complex requests may take more research and time. In such cases, you will be contacted regarding the nature of the request and appropriate next steps within 45 days from the date of receipt of your request. Upon visiting the Oracle Advertising access site, you will be asked to verify your identity to submit your request. If you cannot verify your request via the online portal, you can submit a written request via postal mail to the Oracle Global Data Protection Officer at the address below with a copy of a government-issued ID or other proof of identity for verification purposes. We cannot provide access to offline data unless Oracle can verify the identity of the individual making the request. Oracle Advertising only processes offline personal information on residents within the United States.
We cannot provide first-party information that is collected and maintained by our customers. If you have questions in regards to first-party information, Oracle recommends that you contact directly the company that collected it from you.
Deceased Do Not Contact Registration with the DMA. We recognize that receiving mail for a deceased loved one can be difficult for family members, friends, or caretakers. You can opt-out your loved one using the Oracle Advertising opt-out tool; however, Oracle’s opt-out tool is limited to only Oracle’s use and sharing of your loved one’s personal information. We recommend using the DMA Deceased Do Not Contact Registration to remove the names of your deceased loved ones from commercial marketing lists for all companies that ingest this list, available here: https://www.ims-dm.com/cgi/ddnc.php.
Oracle does not create any online interest segments that reflect personal information that is sensitive, as defined by law and self-regulatory frameworks, or personal information that Oracle has deemed “sensitive.” We also have operational procedures in our platform designed to prevent our partners and customers from using personal information provided to them by Oracle to create interest segments that we consider sensitive. While the types of personal information considered sensitive may vary among consumers and applicable law, we treat the following types of personal information as sensitive:
We do not allow Oracle Advertising customers or partners to use data provided to them by Oracle: (i) to make decisions related to an individual’s eligibility for employment, credit, healthcare, insurance, tenancy, or education purposes; (ii) to make decisions solely by automatic means where the decision has a significant effect on the individual; or (iii) in any way that may or does discriminate against any person or promote bigotry, racism, or harm. For these purposes, Oracle considers harm to be inclusive of the use of data provided by Oracle to target vulnerable individuals or groups with fraudulent or deceptive marketing campaigns or to be used in any manner that causes vulnerable individuals harm.
As noted above, Oracle Advertising does not create interest segments that reflect sensitive medical conditions. For a list of Oracle Advertising's non-sensitive health and wellness segments, please see this link (PDF).
We do not intentionally collect or share personal information of children under 16 years of age or allow the creation of segments targeting children under 16 years of age. Further, we prohibit our Oracle Advertising partners from providing Oracle with personal information from sites directed to children under the age of 16 or from consumers whose age these companies know to be under the age of 16.
Oracle is a member of, and adheres to, the self-regulatory principles of the following industry organizations:
As a member of these organizations, Oracle works with industry-leading companies to address important privacy and consumer protection issues in offline direct marketing and online advertising.
The NAI has created a compliance program that incorporates attestation reviews, a consumer complaint process, sanctions and annual reporting to help ensure that member companies keep their promises to you and abide by the NAI’s Self-Regulatory Code of Conduct.
Under the California Consumer Privacy Act (CCPA), as amended, California residents may request that we:
Oracle will not discriminate against you if you exercise these rights under the CCPA.
We will respond to your request consistent with applicable law. If you are an authorized agent making an access or deletion request on behalf of a Californian resident, please reach out to us via the inquiry form and indicate that you are an authorized agent. We will provide you with instructions on how to submit a request as an authorized agent on behalf of a Californian resident.
If you are a California resident, you may obtain information about exercising your rights, as described above, by contacting us at 1-800-633-0748. For information on the CCPA requests Oracle received, complied with, or denied for the previous calendar year, please visit Oracle’s Annual Consumer Privacy Reporting page, available here.
Written inquiries to the Data Protection Officer may be addressed to:
Global Data Protection Officer
233 South Wacker Drive
Chicago, IL 60606
Oracle’s corporate headquarters are located at:
2300 Oracle Way
Austin, TX 78741
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