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Oracle Marketing

Oracle Marketing is the most comprehensive, integrated marketing solution available to launch cross-channel marketing programs and unify all prospect and customer marketing signals in a single view. This solution helps generate a higher return on digital marketing investments, create customer loyalty through superior campaign performance, and unlock real-time performance decisions during critical campaign cycles.

Save the date for Marketing Summit at Oracle CloudWorld

Explore marketing in these interactive tours

B2B interactive demo B2B interactive demo

See our marketing automation, sales, and service software designed for B2B businesses.

B2C interactive demo B2C interactive demo

Tour our B2C solutions for marketing, ecommerce, and customer service.

Unity Customer Data Platform demo Unity Customer Data Platform demo

Learn how our customer data platform can help both marketing and technical users.

Explore Oracle Marketing

Data-driven campaign management for B2C marketing professionals

Simplify marketing campaign creation, execution, and measurement. Use built-in intelligence to capture real-time customer behaviors to produce sophisticated yet efficient B2C marketing campaigns.

Marketing automation solutions for personalized B2B marketing

Create targeted, cross-channel marketing campaigns, optimize lead generation activities, personalize customer and prospect communications, and automate marketing activities. Use real-time data-driven insights to engage, convert, and nurture buyer relationships to increase sales.

Explore Oracle Marketing industry solutions

Gartner Magic Quadrant for B2B Marketing Automation Platforms

Discover why Oracle’s ongoing innovations drive faster speed-to-lead handoffs and increase revenue.

Why choose Oracle Marketing?

01Unify and activate your customer data

Connect customer behaviors, transactions, firmographics, and demographics across the entire customer experience to make every interaction matter for each individual.

See how Oracle Unity Customer Data Platform can help

02Deliver relevant experiences in real time

Collect data from more places, apply intelligence at scale, and use insights to deliver personalized customer experiences in the moments that matter.

Personalize your B2C marketing campaigns

View the B2B Marketing interactive demo (2:29)

03Easily execute sophisticated marketing

Empower marketers to use their intuition and creativity to orchestrate amazing B2B and B2C campaigns and irresistible customer experiences.

Personalize your B2B marketing initiatives

04Increase customer loyalty and retention

Reward and engage your loyalty program members with highly personalized campaigns based on customer data, shopping behaviors, and preferences in real time.

Forrester ranks Oracle a leader in loyalty solutions

Red Bull Racing Honda and Oracle CX: Driving the fan experience

Oracle Advertising and CX and Red Bull Racing Honda are teaming up to deliver unrivaled fan experiences and bring fans closer to the race through personalization and real-time engagement. Watch as the journey begins to unfold.

Oracle Marketing customer successes

View more customer successes

Learn why companies across all industries use Oracle Marketing to deliver timely, personalized multichannel customer experiences. Click on the logos to learn more.

Where marketers plan to invest this year

Make every customer interaction matter with marketing personalization

Recognize your customers anywhere

Recognize each customer across all their interactions with your brand so you can engage with them in a consistent and personalized way.

Learn how to deliver personalized customer experiences at scale

Adapt to unpredictable customer journeys

Improve customer engagement by delivering experiences that adapt in real time to the complexity and unpredictability of customer behaviors.

Match the pace of customer change with real-time customer experiences (21:39)

Predict and deliver on customer needs

Harness the value of AI to engage with customers at the time that’s right for them, on their preferred channel, and with the right message, every time.

Discover new AI capabilities in Oracle Responsys

Discover new AI capabilities in Oracle Eloqua

Connect your marketing ecosystem and beyond

Break down marketing silos and connect to sales cloud, service cloud, and back-office applications to provide consistent experiences throughout the customer lifecycle.

See how connected CX can help you (2:29)

MARCH 30, 2022

5 surprising findings from Oracle’s 2022 marketing trends survey

Vanessa Denice, Content Marketing Manager, Oracle

Working with research firm Ascend2, Oracle gathered insights from 853 marketers across the US, Canada, India, and the UK who represent organizations in various industries and marketing channels. We compiled the results into a new report, "Marketing trends 2022: Marketers tell all about successes, struggles, and solutions." The report reveals interesting insights into the biggest challenges and opportunities of the year.

Continue reading to learn about the five findings that stood out.

Read the complete post

Featured blogs

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Resources

See what’s new in Oracle Marketing

Catch up on the latest in blogs, videos, product demos, events, and more from the Oracle Advertising and CX team. See how we’re making every customer interaction matter.

See why Oracle Marketing is a leader

Oracle Advertising and CX goes beyond email marketing to deliver experiences tailored to each customer’s expectations in real time.

Resources to help you get started

Explore Topliners for peer collaboration, information sharing, and needed tools. Ask questions, comment, and learn more about Oracle Marketing products and related technologies.

Develop your skills

Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption.

How marketing automation works

Marketing automation software makes it easier to plan, coordinate, manage, and measure the results of marketing campaigns across channels, including email, web, display, search, and social. By automating processes, the software makes marketing more effective.

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