Tap into the World’s Largest Focus Group

Deliver the best customer experience wherever and whenever your customers engage with you on social channels. Oracle Social Cloud empowers your business to uncover better insights, engage at the speed of social, create relevant content, monitor social comments about your brand and competitors, and measure your efforts along the way. Leverage the power of social media across your organization to drive real business results.

Compelling and Connected Experiences

Social Cloud Product Features

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Listening

Customers are constantly sharing their views socially. Companies that can actively listen to their customers have the ability to not only monitor their brand, but also have the ability to offer more targeted products and solutions while creating more personalized messaging. Social listening enables companies to analyze social conversations that fuel content creation and dissemination for targeted audiences. Say exactly the right thing, at the right time, to the right audience.

Listening

Engage

Successful engagement via social media means the ability to monitor and respond to high volumes of messages across many channels. The Oracle Social Engage platform empowers marketers to manage all of these activities through a visually stunning, easy-to-navigate interface.

Engage

Publish

Deliver compelling messages to the right audience at the right time. With the Publish feature, marketers can create content, schedule a post, and publish to a targeted audience across multiple social media channels—all at once.

Publish

Insights

Empower marketers to discover, analyze, and report to measure campaign impact across paid, owned, and earned social data. Through integrated listening capabilities and deep social analytics, Insights allows marketers and analysts to add both owned and earned data analytics modules to customizable dashboards that will impact your entire marketing strategy, from targeting to content performance.

Insights

Connect Globally

Just because your customers span the globe, interacting across various social networks with different languages does not mean your social strategy has to replicate this logistical nightmare. To succeed in today’s globalized world, an organization’s social solution has to listen, publish content, engage across multiple channels, analyze campaign impact, and learn without location or language barriers.

Connect Globally
Personalized and Targeted Customer Experiences

What’s New in Oracle Social Cloud

Global Listening

Global Listening

  • Provides expanded Listen global coverage that includes Sina Weibo, a popular microblogging site in China
  • Offers insight into consumer conversations in Asia-Pacific markets
Expanded Regional Languages

Expanded Regional Languages

  • Provides broadened listening for India that includes language support for Gujarati, Bengali, and Telugu
Entity Support

Entity Support

  • Displays which companies, people, brands, and locations are mentioned in relevant conversations to inform sponsorship opportunities, executive share of voice, and influencer analysis
  • Provides optimization for social or news content
  • Provides Semantic API
Coming Soon

Coming Soon

  • Refreshed user experience
  • New integration with Oracle Service Cloud
  • Quick search capabilities with Topic Explorer feature
Social Cloud Success

Customer Stories

Mack Trucks logo

Mack Trucks: Creating Tangible Leads with Oracle Solutions

 

Mack Trucks

Using virtual reality, social media, and more, Mack Trucks launched its new Anthem model with the help of Oracle tools.

2degrees Mobile Ltd logo

2degrees Mobile Ltd: Easily Monitor and Respond to Relevant Social Conversations

 

2degrees Mobile Ltd.

2degrees Mobile monitors customer sentiment and competitor activities across social channels and provides actionable insight with Oracle Social Cloud.

Cummins logo

Cummins: Using Data-Driven Insights Across Social Channels to Drive Customer Engagement

 

Cummins

Cummins integrates social data from customer responses into a single dashboard to inform decisions on how to serve customers better.

Dow logo

The Dow Chemical Company: Using Social Listening for Data-Driven Decisions

 

Dow

Hear how data, in combination with social listening, helps make Dow an effective market and customer-driven organization.

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Social Marketing Blog

Learning Library

Social Marketing Resources

Learn how Oracle Social Cloud can help you leverage the power of social media. Explore the latest research, guides, and reports.

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