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The big data and analytic capabilities built into modern marketing best practices enable you to measure the effectiveness of your campaigns and take action. Analyze data from a variety of sources, including third parties. Create targeted customer lists with predictive models. Measure results by campaign, segment, and channel. Determine future marketing campaigns with A-B testing. Use the following modern best practice as your roadmap for creating exceptional, data-driven marketing campaigns.
Prepare data from a variety of sources including, campaign results, site and conversion data, cross-channel data, and third party data.
Analyze audience profiles, segment performance, and behavior differences for specific channels.
Validate existing profiles of target audiences and identify new audience segmentations.
Compare real-time campaign performance of specific markets across digital channels.
Build and test campaign performance models for each audience segment and channel.
Score the results of your campaigns according to audience segments, channels, campaign models, and return on investment (ROI).