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Oracle CX Marketing

Accelerate business growth and brand loyalty. Oracle CX Marketing (part of Oracle Cloud CX) is an integrated portfolio of digital marketing solutions that help B2B and B2C marketers use real-time intelligence and customer signals to deliver personalized experiences.

Oracle CX Marketing
The Forrester Wave™: Email Marketing Service Providers, Q2 2020

Oracle's a leader again in Forrester's latest assessment of top email marketing vendors. We believe Oracle is recognized for empowering marketers to understand each individual customer and respond to their unique needs.

Gartner Report: Magic Quadrant for Multichannel Marketing Hubs 2020

Gartner again named Oracle a Leader in its Magic Quadrant for Multichannel Marketing Hubs. Find out where Oracle's benefits lie for B2C marketers.

Why choose Oracle CX Marketing?

Unify your customer data

Connect customer behaviors, transactions, and demographics across marketing, sales, service, and your back-office applications to create the next great experience for each individual.

Learn how a customer intelligence platform can help

Unify your customer data

Deliver relevant experiences in real time

Collect data from more places, apply intelligence at scale, and use insights to deliver personalized experiences in the moments that matter.

Get closer to your customers (1:32)

Deliver relevant experiences in real time

Easily execute sophisticated marketing

Empower marketers to use their intuition and creativity to orchestrate amazing B2B and B2C campaigns and irresistible customer experiences.

Watch the PETstock story (2:01)

Easily execute sophisticated marketing

CX Marketing Suite

Orchestrate intelligent campaigns

Oracle Eloqua's industry-leading marketing automation helps you create and execute brilliant B2B campaigns to drive engagement across each stage of the customer experience, from the simplest to the most sophisticated buying cycles.

Features
  • Advanced data management
  • Segmentation and targeting
  • Adaptive campaign orchestration
  • Asset creation and management
  • Lead management and scoring
  • Sales and marketing alignment (ABM)
  • Marketing measurement
  • Open, extensible platform
  • Enterprise-ready and scalable

Easily manage B2C campaigns

Oracle Responsys makes it easy for B2C marketing teams to produce sophisticated cross-channel customer experiences that deliver value at the time of need to each individual based on their interests, preferences, and shopping habits.

Features
  • Real-time, responsive marketing
  • Cross-channel consistency
  • Email, SMS, MMS, push, in-app, and beyond
  • Targeting and segmentation
  • Actionable analytics and insights
  • Cross-channel A/B and multivariate testing
  • Customer journey orchestration
  • Simplified dynamic content management
  • Collaboration and process management
  • Enterprise scalability
  • Purpose-built AI
  • Advanced professional services

Optimize and personalize digital experiences

Oracle Maxymiser’s advanced website testing and personalization solutions help marketers make data-driven decisions on websites and mobile apps; create seamless, connected customer experiences; and deliver higher marketing ROI.

Features
  • Real-time personalization
  • Content and product recommendations
  • Predictive insights
  • A/B and multivariate testing
  • Multipage funnel testing
  • Cross-device campaigns
  • Single-page application support
  • Heatmaps, powered by Infinity
  • Mobile app optimization
  • Next-generation visual editor
  • Enterprise-level performance
  • Market-leading security
  • Prebuilt integrations

Put data in motion to deliver real-time actions

Oracle Infinity is a data-streaming and digital analytics solution that harnesses big data and works in real time to collect, process, and deliver actionable customer intelligence at scale—with unlimited flexibility.

Features
  • Real-time data streaming
  • Unlimited multichannel data collection and enrichment
  • Custom reporting and ad hoc data exploration
  • Advanced on-the-fly segmentation
  • Real-time visualizations
  • Funnel analysis and custom dashboards
  • Digital analytics and cross-channel insights
  • Individual-level actionable intelligence
  • Unlimited scale and flexibility
  • Data activation and openness

Easily segment audiences and increase performance

Oracle CX Audience provides a solution for large-scale audience segmentation, data management, and analytics as part of Oracle’s comprehensive cloud platform. Input simple or complex omnichannel data into CX Audience and get segmentation and analytics to help optimize marketing performance.

Features
  • Agile audience assembly
  • Priority-based waterfall segmentation
  • Integration with Oracle Data Cloud
  • Data enrichment and management
  • Audience analysis
  • Campaign performance analytics
  • Customer data activation
  • Audience data visualization
  • Drag-and-drop user interface
  • Bidirectional Responsys integration
  • Integrated AI

Drive engagement and loyalty marketing

Oracle CrowdTwist helps brands create loyalty through the creation of customized and strategic engagement and reward programs. Gather and leverage valuable first-party data, add value and differentiation, drive purchase frequency, deepen customer relationships, and increase customer lifetime value.

Features
  • Multichannel engagement opportunities
  • Customized program design
  • Flexible integrations and campaigns
  • Personalized experiences
  • Rewards management, sourcing, and fulfillment
  • Analytics and reporting
  • 360-degree customer view
  • Easy-to-use interface
  • Scalable, cloud-based SaaS platform

Create intelligent content faster

Oracle CX Content helps you deliver consistent experiences across your CX applications and channels. Create personalized content faster and at scale with the power of AI.

Features
  • Universal Asset Hub
  • Digital asset management
  • API-first, headless architecture
  • Smart automated tagging
  • Smart content authoring
  • Collaboration and workflow
  • Integration with Oracle and third-party applications

Gain comprehensive, dynamic customer insight

Oracle CX Unity brings together online, offline, and third-party customer data sources to create a single, dynamic view of the customer. With built-in AI and machine learning (ML), CX Unity delivers timely intelligence across marketing, sales, and service.

Features
  • Unified customer profile
  • Smart segments for real-time personalization
  • Ad channel activation
  • Actionable customer analytics
  • Martech integration for seamless experiences
  • Identity resolution
  • Data enrichment
  • Configurable data models
  • Industry-specific schema
  • Delivery optimization

View all customer successes

CX Marketing customer successes

With a data-first approach, Oracle helps marketing leaders deliver relevant, timely, and connected experiences to their customers wherever and however they choose to engage.

Comcast
JOANN
Kraft Heinz
Mack
Morningstar
petstock
Samsung
Schibsted
Movember drives fundraising with Oracle CX Marketing

Movember drives fundraising with Oracle CX Marketing

MARCH 2, 2020

The Path to B2B Marketing Excellence

Andrea Tucker, Director of Product Marketing, Oracle

Understand how B2B marketers should address the challenges brought on by the Experience Economy and the path they're taking to improve their marketing success.

Read the complete post

CX Marketing delivers business value for marketers

  • Recognize your customers anywhere

    Recognize each customer across all their interactions with your brand so you can engage with them in a consistent and personalized way.

  • Adapt to unpredictable customer journeys

    Improve customer engagement by delivering experiences that adapt in real time to the complexity and unpredictability of customer behaviors.

  • Predict and deliver on customer needs

    Harness the value of AI to engage with customers at the time that’s right for them, on their preferred channel, and with the right message, every time.

  • Connect your marketing ecosystem and beyond

    Break down marketing silos and connect with sales, service, and back-office applications to provide consistent experiences throughout the customer lifecycle.

CX for Marketing

Resources

Release Readiness

CX Marketing release readiness

Get up to speed on the latest release of B2B Marketing (Eloqua) and B2C Marketing (Responsys) and ensure that your upgrade is a success. Review the latest features, including capability overviews, business benefits, setup considerations, and usage tips.

Documentation

Go further with mobile marketing

Create a digital marketing strategy that leverages multiple channels and tactics (like SMS, email, and apps) to engage audiences on smartphones and tablets.

Cloud learning

Develop your Oracle CX Marketing skills

Oracle University provides you with free training and certification you can rely on to ensure your organization’s success, all delivered in your choice of formats.

Customer community

Topliners for Oracle CX Marketing

Part of the Oracle Community, Topliners for Oracle CX marketing is a content-rich, engaging, and interactive space to share information, questions, and comments about Oracle CX Marketing products and related technologies.

Support and Services

Cloud Marketplace

Power innovation with partner applications and services available through the Oracle Cloud Marketplace. Find the most comprehensive list of apps for sales, service, marketing, and more.

Get started


Request a demo

Reach out to discover how Oracle CX can help you impress your customers and keep them coming back for more.


Partner with Oracle CX

Learn how our CX ISV program puts you on the fast track to new business opportunities in the cloud.


Get the latest news and marketing insights

Read or subscribe to discover marketing strategy, technology, and innovation news.


Contact sales

Talk to a member of our team about Oracle CX Marketing Cloud.