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Marketing Cloud: Make Better Use of Data

Attract and keep more customers by understanding their passions, priorities, and preferences. Oracle Marketing Cloud helps you use this information to better target customers and create more personalized experiences and effective campaigns.

The Digital Marketing Experience

Marketing Cloud

Oracle sees a world where marketers use data to create irresistible connected experiences.

Capturing new buyers is important. But keeping them—that’s what really counts. With the omnichannel fluidity of Oracle Marketing Cloud, you can fan the flames of loyalty across touchpoints—from a buyer’s first interaction with your brand to their ascension into post-purchase.

If you want to drive integrated cross-channel marketing, higher engagement across your content marketing campaigns, personalized B2B strategies, optimized B2C mobile marketing channels, and gain real-time analytics and insights, look no further.

The industry’s only gapless suite of marketing applications, Oracle Marketing Cloud helps connect the dots for customers with a potent mix of first-, second-, and third-party data. It’s uncommonly intelligent. And it’s in our DNA.  A vital part of our customer experience umbrella, Oracle Marketing Cloud delivers irresistible, consistent, and connected customer experiences—wherever they are and however they choose to engage.

Go on, move. With Oracle Marketing Cloud.

Oracle recognized as a Leader in Gartner’s Magic Quadrant for Multichannel Marketing Hubs 2019

Gartner named Oracle a Leader amongst Multichannel Marketing Hub (MMH) vendors due to how its multichannel marketing hub provides B2B and B2C marketing orchestration within Oracle CX Cloud. Using cross-channel segmentation, the integration of web behavior, and CX Unity, Oracle helps marketers manage the customer experience across the enterprise. Gartner also found that Oracle’s strengths lay in campaign execution, modular AI, and profile management vision. See how Oracle compares to other vendors.

Best-in-Class Digital Marketing

Oracle Marketing Cloud Products

Marketing Cloud Portfolio of Best-in-Class SaaS Applications

Marketing Automation Maturity Model

The right marketing automation software can help businesses and marketers streamline engagement, drive efficiency, expose real-time insights to drive ROI. However successful demand generation, email marketing, and lead management engagement hinge on integrated and modern platforms to follow a potential customer across all digital channels to provide timely, personalized, and exceptional customer experiences.

Where does your business’s marketing automation software and maturity lie in relation to your peers?

Why Oracle

Digital Marketing Resources

Oracle Marketing Cloud Product Overview

Oracle simplifies how marketing teams harness digital innovation and grow revenue.

Gartner Report: Magic Quadrant for CRM Lead Management 2018

Oracle was positioned highest for its ability to execute in the Gartner's Magic Quadrant for CRM Lead Management.

Oracle Named a Leader in Digital Marketing

Oracle received the Forrester Wave: B2B Marketing Automation Platforms Q4 2018’s top ranking in Strategy and the highest possible score for data management and lead nurturing. The Forrester Wave: Email Marketing Service Providers Q2 2018 gave Oracle the highest score in strength of management team and the highest possible scores in collaboration, security, globalization, and employee retention.

See the Results

Marketing Cloud Customer Successes

Dell logo

Dell Grows and Enhances Marketing Operations with Oracle Marketing Cloud

 

Dell

Dell Grows and Enhances Marketing Operations with Oracle Marketing Cloud

PropertyGuru logo

PropertyGuru Targets Agents and Consumers with Engaging Campaigns

 

PropertyGuru

PropertyGuru Targets Agents and Consumers with Engaging Campaigns

Juniper Networks logo

Juniper Networks Achieves Marketing Visibility with Oracle

 

Juniper Networks

Juniper Networks Achieves Marketing Visibility with Oracle
Lenovo logo

SMB Marketing Leader Lenovo Creates a New Business Initiative

 

Lenovo

SMB Marketing Leader Lenovo Creates a New Business Initiative
MongoDB logo

MongoDB Creates Frictionless Customer Experience with Oracle Marketing Cloud

 

MongoDB

MongoDB Creates Frictionless Customer Experience with Oracle Marketing Cloud
Adidas logo

Adidas Boosts Open Rates 2X and Conversions 50% with Oracle

 

Adidas

Adidas Boosts Open Rates 2X and Conversions 50% with Oracle
ESET logo

ESET Swiftly Grows Pipeline with Data Segmentation Using Oracle Marketing Cloud

 

ESET

ESET Swiftly Grows Pipeline with Data Segmentation Using Oracle Marketing Cloud
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