Grupo Nazan creates seamless shopping experience with Oracle

Grupo Nazan sells footwear brands Impuls, Destroyer, and Playa Mayoreo in Mexico through 100 physical stores, online channels, and call centers.

The company’s objectives include maintaining its selective expansion and making its investment in new stores profitable. The company’s business had been driven by catalogs, so its greatest challenge was to modernize the technology infrastructure to offer a better shopping experience to customers, regardless of the channel through which those customers placed their orders—physical store, call center, online, or WhatsApp.

Grupo Nazan evaluated many technology vendors in its search to build an integrated experience to serve customers, and Oracle offered the best solution for a modern retail platform. The company’s initiative was supported by a suite of Oracle Retail solutions, including: Oracle Retail Xstore Point-of-Service, Oracle Retail Customer Engagement, Oracle Retail Order Broker and Oracle Commerce.

From the options available in the market, Grupo Nazan chose Oracle Cloud Infrastructure (OCI) to deploy and operate these technological improvements, based on OCI’s ability to integrate systems and process, and deliver real-time, centralized information on the company’s customers.

Like other companies, Grupo Nazan had to adapt to customers’ new consuming habits during the pandemic. Before the shelter-in-place orders, physical stores were responsible for 90% of revenues. In just two months, online sales increased to 34%. In response, Nazan turned its distribution center into an online store in a matter of hours. Using Oracle Retail Order Broker, call center agents were able to swiftly manage orders, increasing fulfillment levels by about 5%. This ensured that orders were delivered.

After completing its digital transformation, the company was able to react at a time when it was imperative to maintain revenue despite the closure of physical stores. In a short time, Grupo Nazan enabled its distribution center to operate as a store and deliver orders; the company also improvised a call center at that location, because the original one also had to be closed, while the ecommerce website became the main sales channel.

SkillNet Solutions and Logic Information Systems partnered with Grupo Nazan on the implementation.