Oracle SCM Solutions – Promotions Planning

Supply Chain Planning

Focus on customers and grow your revenue. Make better, faster planning decisions. Align plans with operations to achieve results.

Promotions Planning

Oracle promotions planning solutions provide powerful forecast analytics and collaboration capabilities to optimise the effectiveness and profitability of your trade promotions. Determine which marketing tactics will yield the maximum return on investment by simulating different scenarios and analysing sales history with advanced data mining technology.

Promotions Optimisation

Trade Planning and Optimisation

Control spending, exceed sales targets and maximise promotion return on investment (ROI) with analytics and enterprise collaboration.

  • Close the loop of trade promotion management by tracking and resolving deductions and other settlements
  • Use advanced data mining technology to understand the best promotion tactics
  • Use retailer point-of-sale and syndicated data to measure, predict and optimise promotion lift
  • Understand all components of promotions including cannibalisation and stockpiling
  • Maximise promotion ROI
Data sheet: Demantra Predictive Trade Planning and Optimisation (PDF)

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