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If you're like most retailers and consumer goods companies, you view consumer relationships as your most precious asset. It's become apparent today that consumers are now in control and less responsive to mass media and homogeneous marketing.
It's critical to orchestrate your marketing in alignment with your consumer's journey across the preshop, shop, and postshop phases. This means leveraging a comprehensive understanding of consumers to harmonize acquisition and engagement programs across owned, earned, and paid channels.
Oracle offers the only proven, complete and integrated cloud solution to align marketing channels with the behaviors of individual consumers. Modularity makes it possible to employ only those capabilities that meet your current needs and environment.
Complete Consumer 360
Effective Customer Acquisition
Improved Customer Engagement