Oracle Commerce Platform—Features
Deliver Personalized and Optimized Experiences
Innovate as the market changes and expand quickly and easily to new touchpoints and geographies.
- Overview
- Features
Features
Benefits
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Scale and Performance
- Process data and deliver dynamic experiences at unparalleled scale
- Efficiently expand to multichannel, multisite, multibrand, multilanguage, and multicurrency environments
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Data Anywhere Architecture
- Accelerate integrations and minimize integration costs with a flexible architecture
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Unified Multisite Architecture
- Share commerce and personalization resources, including content and components, between commerce sites
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Adaptive Personalization Engine
- Choreograph customer interactions to drive predesigned dialogues for a personalized commerce experience
- Personalize content to target organizations, roles, individuals or customized segments
- Leverage dynamic customer profiles and segments, updated continuously based on new interactions
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Best-in-Class Search and Guided Navigation
- Provide superior search for the most relevant results through transparent relevance rank controls, thesaurus, and keyword redirection
- Provide visitors with guided navigation that dynamically summarizes results based on available metadata
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Advanced Segments and Targeted Content
- Target high-value groups with select products and promotions
- Define segments based on demographics or on-site behavior
- Use profile attributes to quickly place customers into segments
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Search Engine Optimization
- Surface all dynamic commerce-created pages in web search engines
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Reporting and Big Data Analytics
- Monitor and analyze commerce and customer behavior with fully integrated, interactive big data analytics capabilities that provide insight into key metrics and customer activity
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