Soluciones Oracle SCM: planificación de promociones

Planificación de la cadena de suministro

Céntrese en los clientes y en hacer crecer sus ingresos. Tome decisiones de planificación mejores y con más rápidez. Alinee los planes con las operaciones para conseguir resultados.

Promotions Planning

Oracle promotions planning solutions provide powerful forecast analytics and collaboration capabilities to optimize the effectiveness and profitability of your trade promotions. Determine which marketing tactics will yield the maximum return on investment by simulating different scenarios and analyzing sales history with advanced data mining technology.

Promotions Optimization

Trade Planning and Optimization

Control spending, exceed sales targets, and maximize promotion return on investment (ROI) with analytics and enterprise collaboration.

  • Close the loop of trade promotion management by tracking and resolving deductions and other settlements
  • Use advanced data mining technology to understand the best promotion tactics
  • Use retailer point-of-sale and syndicated data to measure, predict, and optimize promotion lift
  • Understand all components of promotions including cannibalization and stockpiling
  • Maximize promotion ROI
Data sheet: Demantra Predictive Trade Planning and Optimization (PDF)

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