Natalie Gagliordi | Senior Writer| April 8, 2025
Warehouses have become very exciting places in recent years. As ecommerce keeps growing, it brings with it a race for ever-faster delivery times and, for traditional retailers, pressure to keep their store shelves well stocked to compete. Those pressures have turned finished goods warehouses and distribution centers into the front lines for businesses to gain operational efficiency, enable customer satisfaction, and respond to shifting market dynamics. To keep pace, warehouse management systems (WMS) have seen an influx of intelligent technologies including artificial intelligence that help bring more visibility, accuracy, cost savings, and speed to fulfillment operations.
The primary use of AI in a warehouse management system is at the fulfillment stage—helping optimize product placement and picking patterns, train and control robots, identify at-risk orders, and assist in other fulfillment center workflows to raise output and employee performance. AI also plays a role in helping businesses improve demand forecasting, respond to market fluctuations, optimize inventory levels, and plan warehouse operations more effectively.
Key Takeaways
Warehouse management software encompasses the functions and capabilities that businesses use to manage inventory, material handling, and fulfillment operations within a warehouse or distribution center. The increasing maturation of artificial intelligence (AI) technologies brings more opportunities to hone warehouse operations. In a warehouse setting, these technologies can help bridge the gap between the physical and digital worlds, supporting significant changes across warehouse operations. According to a 2023 report by Accenture, 96% of executives indicated that the merging of information technology and operational technology will have a transformative impact on their industries over the next 10 years. That IT/OT convergence is already happening in highly efficient fulfillment warehouses, in such forms as sensors on equipment for predictive maintenance and robotic picking systems backed by real-time order and inventory data.
More broadly, the primary business goal when integrating AI into warehouse management processes is to help make those processes more efficient and accurate. AI can process large amounts of data at a rapid speed to perform tasks to help predict shipment lead times, detect equipment anomalies that might signal a pending breakdown, or forecast demand and compare it to inventory and incoming shipments to gauge supply. AI models also can recommend the best routes for product picking and shipping, helping optimize the way employees work and helping improve delivery times.
The proliferation of AI in warehouse management could have far-reaching benefits for organizations that can reimagine their operations to take advantage of this new technological wave.
There are many AI-based technologies making an impact on warehouse operations. Here are a few technologies that are already helping enable automation, drive efficiencies, and support better decision-making.
Only 16% of organizations say they’re unlikely to adopt AI technologies within the next five years, according to a report published by logistics and supply chain association MHI. While most logistics and supply chain businesses have already started to map out some uses for AI, many are still hesitant to commit due to the various unknowns around this technology. Companies face several notable challenges implementing warehouse AI.
A successful AI implementation in warehouse management starts with support from company leadership, with executive sponsors championing the change. From there, it’s time to map out what the implementation will actually look like, including specific goals, technologies, and metrics to measure success.
The future of AI in warehouse management will likely remain focused on increasing automation, improving productivity, lowering costs, increasing accuracy, and enhancing decision-making. Robotics, material handling equipment, and warehouse automation systems should continue to evolve with more advanced capabilities, such as AMRs that can adapt to changing environments in real time. AI may also play an increasingly vital role in inventory management and demand forecasting within warehouses, helping to detect stock levels, identify trends, and predict future needs with more accuracy. The use of AI to support sustainability initiatives could be an ongoing focus as well, such as warehouse strategies to help reduce product spoilage or lower transportation emissions. Finding ways to continue improving warehouse task efficiency with wearable technology is also a likely innovation driver.
AI is evolving fast, but there are real and executable warehouse management AI options available to implement today. Gains in productivity and throughput are just the start of the improvements that AI may bring to warehouse and fulfillment operations.
Oracle Fusion Cloud Supply Chain & Manufacturing (SCM) offers an integrated suite of applications that cover the supply chain, including planning, logistics, and procurement. Oracle Fusion Cloud Warehouse Management, part of Oracle Fusion Cloud SCM, provides cloud-based inventory management, warehouse optimization, and labor management. It also supports advanced fulfillment processes including robotics and automation integration, predictive analytics, and automated storage and retrieval. Leveraging AI and machine learning, Oracle Warehouse Management offers predictive analytics to help forecast demand, inventory levels, and labor requirements for proactive decision-making. As a cloud-based solution, Oracle Fusion Cloud SCM is scalable across an organization, with regular updates that grant access to continuous innovation, such as AI and GenAI capabilities.
How is AI being used in warehouses?
The top use cases for AI in warehouses are to support order fulfillment and inventory management, two areas that include the most important workflows in warehouse operations.
Can AI be used for inventory management?
Yes, AI is used for inventory management in many warehouse management systems, providing automation, real-time visibility, and optimization capabilities.
What is a smart warehouse management system?
A smart warehouse management system is a software application that combines technologies such as AI, robotics, Internet of Things, and automation to help improve the operations of a warehouse or fulfillment center.