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NTT Solmare uncovers new revenue opportunities with Oracle HeatWave Lakehouse

The Japanese ebook store operator boosts marketing campaigns and discovers new revenue opportunities with Oracle HeatWave Lakehouse.

Japan | Media and Entertainment

“HeatWave Lakehouse allows us to easily combine data in object storage with data in MySQL to get rich insights without complex data movement and transformation.”
Ryohei NishiE-Book Division, NTT Solmare

Comic C’moA, operated by NTT Solmare, is the most comprehensive e-book store in Japan, with over 40 million monthly users. The company already relied on Oracle HeatWave MySQL for real-time analysis of transactions. It decided to use Oracle HeatWave Lakehouse to combine this data with sales and campaign data housed in object storage. As a result, NTT Solmare improved marketing campaigns and uncovered new revenue opportunities. Because HeatWave Lakehouse is available at no additional cost, the company armed more users with data that was easily accessible to them.

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