Vertiv finds untapped revenue opportunities using Oracle Unity CDP
Vertiv adopts Oracle Unity CDP to unify customer and account data across sales, marketing, and ERP and deliver confidence in lead quality.
United States | High Technology
“We knew there were untapped revenue opportunities hidden within our legacy and back-office platforms. With Unity CDP, we brought critical data together from multiple ERP, CRM, and marketing automation systems into a single, unified platform for activation.”
Vertiv is a global provider of IT infrastructure equipment and services for data centers, communications networks, and commercial and industrial facilities. As a global organization, it relied on a multitude of highly customized and disconnected customer experience applications, as well as a tough data quality hurdle that prevented effective email marketing and sales campaigns. With Oracle Unity CDP, Vertiv was able to unify its enterprise-wide data into complete customer and account profiles. With new unified insights, Vertiv can proactively identify the right opportunities within the install base, align sales and marketing processes, and create new revenue opportunities.
Additional resources
Products list
注：为免疑义，本网页所用以下术语专指以下含义：
- 除Oracle隐私政策外，本网站中提及的“Oracle”专指Oracle境外公司而非甲骨文中国。
- 相关Cloud或云术语均指代Oracle境外公司提供的云技术或其解决方案。