Oracle CrowdTwist

Engage your customers

Capture data each time customers engage with your brand to build a full 360-degree profile of each customer that you can use to personalize interactions and offerings.

Omnichannel customer loyalty

Deepen relationships with your customers by creating consistent loyalty experiences whether they interact with your brand through digital or physical touchpoints.

Customer data capture

Collect actionable customer data across all touchpoints and channels and use that data to deepen connections with your customers.

Nonpurchase activities and gamification

Interact with your customers beyond the point of transaction and add gamification. Begin to understand why they engage and what motivates purchases.

First-party profiles

Build rich, first-party profiles of your most valuable customers by combining their brand engagement, social influence, and spend.

Customized loyalty program design

Devise loyalty programs around your brand’s unique objectives and most-loyal consumers. Oracle CrowdTwist provides customizable loyalty programs, a flexible SaaS platform, and more engagement opportunities than any other solution.

Brand authenticity

Fuse the loyalty experience into your existing digital properties while maintaining complete control over the look and feel of the brand.

Brand value and impact

Drive brand value and encourage customer behavior through a strategically designed loyalty program that impacts revenue.

Widgets

Launch loyalty programs quickly and scale as needed using our out-of-the-box widgets, including point balances and tier information, surveys, social account connections, and more.

Segmentation, tier levels, and personalization

Foster meaningful relationships with your customers over time by employing data to refine segments, personalize loyalty campaigns, and offer relevant rewards and benefits that drive continued engagement and spend.

Audiences and tier levels

Create unique audiences and connect with customers through personalized loyalty campaigns, activities, and rewards based on member behavior, data, tier status, and more.

Personalized loyalty experiences

Reward your best customers and maximize margins with meaningful offers that match their tier level and interests.

Data push for segments

Power downstream marketing initiatives by pushing Oracle CrowdTwist segmentation data to other client systems, including CRM, marketing automation, email service providers, customer data platforms, and more.

Manage customer rewards

Motivate customers with various rewards and benefits to drive continued purchasing and engagement. Oracle CrowdTwist offers you the flexibility to design and implement the most appropriate and effective reward strategy for your brand.

Diverse reward offerings

Create stronger connections with your customers by offering rewards they will value, including gift cards, sweepstakes, digital downloads, and charitable donations.

Reward redemption

Allow customers to redeem rewards by choosing from your personalized product catalog, applying discounts in an online cart or POS checkout, or automatically distributing rewards for a set number of points or a specific status or member segment.

Program reporting and analytics

Evaluate your loyalty program, member spend, and engagement behavior using our self-service analytics tool. Oracle CrowdTwist allows you to define brand-, industry-, and program-specific KPIs and create custom reports.

Self-service

Access program and member insights from the self-service business intelligence (BI) and reporting tool and use that data to focus future marketing efforts.

Reporting dashboards

Create custom dashboards that include key loyalty program performance indicators, easy-to-analyze visuals, and expanded reporting categories.

Data export

Set up automatic data exports that regularly send loyalty program report data to a defined location.