Consumer Packaged Goods

Drive new revenue streams and faster time to market, improve supply chain resiliency, build brand loyalty, streamline production and fulfillment, and manage a workforce with integrated solutions from Oracle. See how businesses like yours can exceed consumer expectations with operational efficiency and sustainability.

  • Oracle a Leader in 2023 Gartner® Magic Quadrant for Warehouse Management Systems

    Find out why Oracle was named a Leader in the Gartner Magic Quadrant for Warehouse Management Systems for the 8th consecutive year.*

  • Oracle a Leader in the IDC MarketScape for Order Orchestration and Fulfillment for Manufacturing

    The choice of Order Management solutions is clear. See what analysts are saying about Oracle Fusion Cloud Order Management now.

Oracle Consumer Packaged Goods industry spotlight

  • Stay ahead of the competition

    Darigold deploys Oracle Cloud to simplify finance and supply chain operations.

  • Improve Business Performance with Connected Planning

    Watch how Kraft Heinz uses Oracle Cloud to improve business performance.

  • Redefine best practices in consumer packaged goods

    Explore five ways business leaders can use disruption to power innovation.

  • Achieve sustainable supply chains

    Source suppliers, design products, manage demand, and leverage predictive insights with embedded sustainability across your business.

Explore our consumer packaged goods solutions

    • Procurement

      Automate business processes, enable strategic sourcing, improve supplier relationship management, and simplify buying to help lower risk, improve savings, and generate greater profitability.

    • Supply chain planning

      Get better results faster by managing your supply chain planning end to end in the cloud. Effortlessly combine demand insights, supply constraints, and stakeholder input, and apply built-in machine learning to help improve profitability while accelerating customer service.

    • Inventory management

      Manage costs and stay on track to reach revenue goals by precisely determining the required inventory investments across stocking locations, helping achieve targeted service levels, meet customer demand, and deliver customer satisfaction.

    • Order management

      Gain visibility and improve coordination across channels and fulfillment sources, facilitate rapid order execution, and integrate the customer experience for excellent service and improved margins.

    • Logistics

      Seamlessly manage sustainable transportation, global trade, and distribution processes to maximize perfect order fulfillment and minimize logistics costs while adapting to business disruptions and changes in your supply chain.

    • Maintenance

      Increase reliability and uptime while reducing overall maintenance costs with a connected smart maintenance management solution powered by advanced technologies.

    • Supply chain management and HR

      Improve customer satisfaction with a unified SCM and HR solution. Provide visibility across your supply and demand plans with a connected, cross-functional view of the business.

    • Finance and HR

      Efficiently collaborate and plan with confidence that the information shared is consistent and accurate. Prepackaged real-time analytics help teams make strategic decisions and improve business agility amid urgent change.

    • Talent management

      Attract and retain the right talent. Deliver remarkable candidate experiences, drive internal mobility, and make smarter hiring decisions.

    • Payroll

      Support global payroll with accuracy and leverage predefined integrations with your payroll providers, reducing complexity and cost.

    • Workforce management

      Create flexible workforce plans and “what-if” modeling to adapt to changing environments and understand the impact of staffing decisions.

    • AI

      Leverage generative AI in Oracle Cloud HCM to help improve candidate experiences, support employee engagement, and guide employees through workflows.

    • Generative AI agents

      Expedite call center optimization to help increase customer satisfaction through more accurate responses and a higher volume of query resolution. Using revenue intelligence, understand customer purchase history and trends by asking natural language questions instead of running reports.

    • Generative AI service

      Draft marketing copy, emails, blog posts, product descriptions, and more. Search call transcripts, internal knowledge sources, and other large corpuses of data to answer questions from users.

    • Fusion Data Intelligence

      Bring together business data, ready-to-use analytics, and prebuilt AI and machine learning (ML) models to deliver deeper insights and accelerate the decision-making process into actionable results.

    • Analytics platform

      Embedded ML and natural language processing technologies help increase productivity and build an analytics-driven culture in organizations.

    • Unity customer data platform

      Combine customer data from online, offline, and third-party sources to create a single, dynamic, real-time view of each customer.

    • Smart segmentation

      Drive engagement and loyalty with intelligent segmentation. Gather customer intelligence in real time to inform consistent, relevant, and personalized experiences.

    • B2B marketing

      Create targeted, cross-channel marketing campaigns; optimize lead generation activities; personalize communications; and automate marketing activities. Use real-time, data-driven insights to engage, convert, and nurture buyer relationships to increase sales.

    • B2C marketing

      Design and launch contextually relevant digital marketing campaigns at scale that enhance the customer experience and maintain context across the entire customer journey.

    • Advertising

      Maximize advertising performance and drive better outcomes through high-quality targeting data, innovative contextual technology, and powerful measurement solutions.

    • Customer loyalty

      Connect your largest and most valuable customers with loyalty and reward programs targeted to them.

    • Warehouse management

      Transform warehouse operations to meet the challenges of today’s demand-driven marketplace, managing complex fulfillment operations and gaining total inventory visibility—from the distribution center to the store shelf.

    • Transportation management

      Manage transportation activity throughout your supply chain with a single platform that combines ease of use with industry-leading capabilities, helping reduce freight costs and optimize service levels.

    • Logistics network modeling

      Perform what-if scenario modeling to optimize your transportation network, considering the time and cost impacts of proposed changes and easily deploying the best option.

    • Omnichannel order management

      Adapt to changing market needs by easily configuring your own unique processes for innovating and making modifications. Make better decisions through end-to-end visibility and analytics on orders, inventory, shipments, supply, and invoices.

    • Discrete manufacturing

      Streamline your production cycle and manage operations more efficiently. Predict potential issues and take corrective actions throughout the manufacturing lifecycle.

    • Process manufacturing

      Effectively monitor batch manufacturing costs and variances by plant and determine the root causes for cost variances.

    • Product lifecycle management

      Accelerate innovation and new product introductions by efficiently managing items, parts, products, documents, requirements, engineering change orders, and quality workflows across globalized supply chains.

    • Mixed-mode manufacturing

      Execute production based on make to stock, make to order, configure to order, engineer to order, or make to project.

    • Connected factory

      Use IoT applications to improve efficiency, increase supply chain visibility, and launch new business models, helping boost revenue.

    • Sustainable supply chain

      Design environmentally friendly products, source materials responsibly, and manufacture and transport products in a sustainable way. Maintain visibility into the end-to-end supply chain, including how responsibly products and materials are sourced, produced, shipped, and distributed.

    • Fusion Cloud Sustainability (PDF)

      Under development: a solution integrated with Fusion applications to support decisions that drive progress toward environmental, social, and governance goals.

    • Financials

      Gain a complete view of real-time financial data and adopt a multidimensional reporting platform from stores to the central office. Simplify the process of transferring data from dispersed stores to the general ledger.

    • Procurement

      Improve supplier performance and value by systematically qualifying and managing suppliers, collaborating with them, and swiftly completing contracts and payments.

    • Revenue recognition

      Manage compliance with ASC 606 and IFRS 15 for customer incentives, such as coupons and rebates, loyalty programs, and gift cards.

    • Enterprise performance management

      Optimize your omnichannel retail strategies. Use enterprise planning capital and strategic modeling solutions to determine how to allocate CapEx funds.

    • ERP analytics

      Evaluate your channels’ profitability by various performance metrics, including revenue, cost of goods sold, gross margin, and net margin.

    • Migrating applications

      Merchandising is essential to business growth and daily operations. Bring enterprise applications to the cloud to improve performance, reliability, speed, and security. With full production in the cloud, retailers can maintain real-time inventory visibility and expedite intraday sales batch performance.

    • Resources

    • Migrating databases

      CPG companies require resilient, scalable databases to consistently process transactions and support highly available applications. Deliver an always-on, low-latency customer experience during peak shopping with Oracle Exadata Database Service. Run Oracle Autonomous Database for transaction processing and data warehousing. Seamlessly move the most demanding databases to the cloud with no changes to applications.

    • Cloud deployment models

      CPG companies can support distributed application workloads using OCI FastConnect to connect on-premises locations or other public clouds directly to OCI through dedicated, private, low-latency connections. Data residency requirements can be addressed with OCI Dedicated Region or Oracle Exadata Cloud@Customer.

How Oracle helps CPG customers succeed

Get started with Oracle Consumer Packaged Goods

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* Gartner, Inc., “Magic Quadrant for Warehouse Management Systems”; Simon Tunstall, Dwight Klappich, Rishabh Narang, Federica Stufano; 2 May 2024.

The Gartner document is available upon request from Oracle. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a registered trademark and service mark, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.