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In an increasingly complex, connected world, you need to know who your best audiences are and be able to reach them in the right environment. You need to make sure that your ads are seen by real people. It’s all about that age-old question: “Did my advertising achieve its objectives?” With Oracle Advertising, you can answer this question today and be ready for what’s next.
View this on-demand webinar to hear leaders from Oracle Advertising, Pinterest, and Reckitt discuss how to solve targeting challenges.
After receiving hundreds of submissions from around the world, we’re excited to recognize those who provided the best customer experiences of the year.
Get all the details about the discovery of "StreamScam," the largest connected television (CTV) ad fraud operation exposed ever.
Get the returns you need on your first-party data and advertising spend with data onboarding, unique curated data assets, and contextual-intelligence tools. Reach and engage both customers and prospects across digital channels, and do so in the right environment for your brand with our category-leading brand safety and suitability solutions.
Use our award-winning Moat products to measure the impact of your advertising, with more than 50 metrics accredited by the Media Rating Council (MRC) across video, display, and in-app for a customized view of performance. Understand people-based reach and frequency across both TV and digital, and use an in-depth understanding of consumer attention to attribute campaign success to sales.
Master the complexity of the modern media landscape by measuring and managing performance across all elements of a campaign. Prove the impact of your investments with comprehensive cross-channel measurement.
Our verification solutions enable buyers and sellers of media to invest confidently, ensuring that every ad impression has a chance to be seen by real humans in brand suitable environments.
Oracle Advertising empowers advertisers to maximize campaign performance by ensuring their messages are delivered to relevant consumers in a brand suitable environment.
Oracle Advertising has won multiple Adweek Readers’ Choice: Best of Tech Partner Awards for brand safety, ad verification, and measurement. See why our customers voted us as the best solution for optimizing every stage of an ad campaign.
Our solutions help the biggest brands, agencies, and publishers deliver exceptional customer experiences that drive better business outcomes.
Derek Wise, Chief Product Officer, Oracle Data Cloud
The last 12 to 18 months have definitely been a wild ride for digital advertising. And 2021 looks to continue at a similar pace, with fundamental changes to ad targeting coupled with seismic shifts to consumer shopping, viewing, and media habits. With that in mind, we recently announced two innovations at our recent Advertising and CX Innovation Summit to help you build stronger customer connections and better engage with gaming audiences.
Easily reach the right audience, at the right frequency. All you need is the right formula.
Learn where to focus and what questions to ask to ensure that you develop a solid and safe strategy.
Learn how to connect and engage with the right audience and measure how they take actions. Are they the actions you want them to take?
Check out our monthly roundup of the latest in-market initiatives and thought leadership—from the experts at Oracle Advertising.
Built through global, industry-leading origins, Oracle Advertising solutions work across audience, context, and measurement to give marketers the data and tools needed for every stage of the marketing journey.
Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about Advertising and CX training and certification.
Cloud Customer Connect is Oracle's premier online cloud community. It’s specifically designed for peer collaboration, best practice sharing, and to provide needed tools for members so they can keep pace with product strategy. Members also provide feedback on sales cloud, marketing cloud, and service cloud solutions—directly to Oracle development.
Build your career with some of the most innovative leaders in the adtech industry.
Learn key tactics to maximize campaign ROI at our digital events. Get informed on today's most pressing topics such as invalid traffic detection (IVT), brand safety, attention analytics, and more.
Discover how you can measure and drive attention across all your campaigns with Moat by Oracle.
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