Oracle CX Unity

Single, dynamic customer view

Bring back- and front-office data into a unified, 360-degree customer profile. Oracle CX Unity gathers customer signals and applies them to the customer profile in real time so you have the most up-to-date information about your customer in every moment.

Connect all data sources

Simplify and consolidate all of your online, offline, first-, second-, and third-party data sources into a dynamic and connected customer profile.

Built-in identity resolution

Connect individual identities across devices, channels, and domains. Use advanced privacy and identity controls to build a unified, accessible profile.

Enterprise data quality

Organize and maintain data quality by consolidating all of your data, including real-time behavioral signals, into a single repository. CX Unity cleanses and prepares that data and uses it to build enterprise data models.

Industry-specific schemas

Take advantage of data models built for your industry and a metadata-driven architecture that you can fully configure and extend.

Customer profile enrichment

CX Unity calculates key indicators from your first-party data (such as propensity to churn and customer lifetime value) and adds attributes from second- and third-party data sources to help you understand your customers at a deeper level.

Prebuilt enrichment

Enrich your customer profiles with over 50,000 prebuilt, intelligent attributes or customize attributes based on your data model and business needs.

Third-party data connectors

Add valuable data to your customer profiles using out-of-the box connectors to third-party data service providers.

Native connection to Oracle DMP

Automate profile data enrichment within CX Unity with access to the world’s largest third-party data marketplace powered by Oracle Data Cloud.

Real-time segmentation

Drive engagement and loyalty with intelligent segmentation. CX Unity exposes customer behaviors and enables marketers to better understand customer intent and target relevant messaging to the right groups.

Behavioral scores

Gain valuable insights about customer behavior and fine-tune targeting using more than 80 behavioral scores, such as engagement score by channel, churn likelihood, purchase propensity, and more.

Prebuilt behavioral segments

Go beyond traditional targeting and create more sophisticated segments. Use more than 100 out-of-the-box behavioral segments that help you find your most valuable customers, early adopters, bargain hunters and more.

Real-time personalization

Gather customer intelligence in real time to inform consistent, relevant, and personalized experiences. Deliver the right message at the right time to you prospects and customers, across channels, devices, and interactions.

Intelligent analytics

Measure customer engagement and improve customer lifetime value using AI and machine learning to model, predict, and recommend the optimal experience and derive the next, best customer experience.

Performance reports

Evaluate engagement using several out-of-the-box widgets that include audience, campaign, and segment analyses.

Forensics

Use advanced analytics to investigate and understand exactly why things happened the way they did.

Recency, frequency, and monetary (RFM) value analysis

Determine which are your most valuable customers by understanding recency and frequency of purchase along with how much they spend.

Seamless, personalized experiences

Leverage actionable intelligence to orchestrate the optimal brand experience for every individual and maintain context across the entire customer journey. CX Unity integrates seamlessly into your applications for faster time to value.

CX integrations

Connect data across sales, service, marketing, and commerce with prebuilt integrations to Oracle Cloud CX apps.

Push-button publishing and personalization

Publish customer segments and set up real-time context for personalization with a single click, across martech and adtech channels.

Real-time customer 360-degree context

Get the 360-degree context of the customer natively available in your marketing, sales, service, and commerce engagement applications as well as adtech channels.

Business-user ready

Give the power of data to everyone in your organization. Business users get the information they need to personalize customer experiences in real time.