Oracle Modern Best Practice—B2C Awareness to Interaction

B2C Awareness to Interaction
Right Customers, Right Time

B2C Awareness to Interaction

Target organizations, individuals, roles, or customized segments with more personalized buying experiences. Drive more website traffic with SEO tailored to customers. Deliver targeted promotions to the right customers, at the right time—and drive results.


Create Optimized Web Presence
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Create Optimized Web Presence

Drive website traffic by improving search engine optimization (SEO) from all dynamic commerce-created pages.


Provide Adaptive Experience
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Provide Adaptive Experience

Display content based on how users get to your website and click behavior. Adjust user experiences as they move through your website.


Advanced Search and Navigation
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Advanced Search and Navigation

Tailor search results based on customer interests and provide product comparisons for easy decision-making. Enable users to find items in the fastest and most effective way.


Entice Account Login
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Entice Account Login

Prompt visitors to login and make it easy with features like social login. Incorporate loyalty programs, promotions, and other account-specific benefits.


Apply Personalization
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Apply Personalization

Dynamically personalize user experience based on visitor profile and needs.


Pinpoint Promotions and Merchandising
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Pinpoint Promotions and Merchandising

Maximize value per order with targeted promotions, recommendations, and content.


Add to Cart
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Add to Cart

Record product selections and quantities. Retain cart information across web and retail systems.