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Reach today’s utility customers when and where it counts

Whether sending a promotional offer, driving program enrollment, or delivering outage notifications, use AI to automate and personalize communications. Oracle offers a complete set of marketing solutions to help utility companies better engage with their customers.

Take a journey through Oracle Customer Experience for Utilities.

The benefits of Oracle Marketing solutions for utilities

01Easily build and scale communications that inspire action

Drive program enrollments and increase the success of your promotional offers for new rate plans or services. Use intuitive marketing campaign tools to send personalized cross-channel communications to your utility customers.

Explore digital and outbound communications for utilities

02Increase engagement with proactive service alerts

Improve billing communications, targeted promotions, and other programs with content driven by your customers’ personal consumption habits and delivered how they want to receive the information.

Explore customer engagement solutions

03Gain a single, dynamic, real-time view of your customer

Get the most out of your utility customer data with our enterprise customer data platform that consolidates information from multiple sources and creates and maintains unified customer profiles.

Explore Oracle Unity Customer Data Platform

04Use your customers’ digital behavior to improve personalization

Deliver digital customer experiences that are authentic, relevant, and context aware. Collect and evaluate real-time behaviors of your utility customers, gather intelligence with AI, and personalize digital customer experiences at the exact right moment.

Explore Oracle Infinity Behavioral Intelligence

AEP boost customer satisfaction with personalized offers and promotions.
Celsia promotes new products and services with Oracle.
Evergy uses Oracle to deliver personalized offers of new rate plans.
NRGi uses Oracle to reduce costs and increase customer retention.
Southern Company transforms customer operations with Oracle.
Customer success

NRGi sets a gold standard in customer experience

Ania Costin, Sr. Product Marketing Manager, Oracle

Five years on from a mold-breaking, six-month implementation of Oracle’s metering, billing and customer experience solution for utilities, Danish retailer NRGi is still pushing itself and the market to reduce cost to serve and increase value to its customers. Learn how NRGi continues to evolve and thrive in an open and competitive market.

Read the complete post