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How does the digital landscape open up new marketing opportunities? With Oracle Analytics, it’s now possible to understand the customer journey more than ever before.
Oracle Analytics is a complete, connected platform that enables relevant, real-time, and role-based marketing analytics to shape your success. With visual analytics in every solution and insights available through a complete and connected platform, it delivers ultimate clarity for your marketing campaign and customer journey.
Oracle Analytics includes machine learning algorithms and embedded AI designed specifically to predict buying patterns. By combining historical data with context learning (location, weather, emotions, customer sentiment, and more) these predictive models optimize both conversion and budget.
Real data consolidated across sources shows the numbers behind marketing campaigns in both traditional and digital channels. These numbers provide a true look at campaign effectiveness and related ROI.
Are you getting the most out of every customer segment? Cross reference data by channel, demographic, season, and other factors, then output into visualizations to easily identify marketing blind spots and underperforming segments.
Real-time views of customer data enable you to recognize market changes and customer nuances before they become overwhelming. Proven predictive modeling delivers the tools to quickly adapt in a smart, data-driven way, keeping you ahead of the curve.