In an increasingly complex and connected world, you need to know who your best audiences are and be able to reach them in the right environment. You need to make sure that your ads are seen by real people. It’s all about that age-old question: “Did my advertising achieve its objectives?” With Oracle Advertising (formerly Oracle Data Cloud), you can answer this question today and be ready for what’s next.
Discover the role advertising plays in developing and owning brand purpose and values and how that leads to a better customer experience.
Discover why your brand's purpose is so important and discover how you can find your brand's purpose and values through advertising.
Learn how to use advertising to help build awareness around what your brand stands for. It’s not only responsible but also economically advantageous.
Aaron Tabas, VP of content strategy and innovation at Vox Media, shares his recommendations and wishes for the advertising industry.
Get the returns you need on your first-party data and advertising spend with data onboarding, unique curated data assets, and contextual-intelligence tools. Reach and engage both customers and prospects across digital channels, and do so in the right environment for your brand with our category-leading brand safety and suitability solutions.
Use our award-winning Moat products to measure the impact of your advertising, with more than 50 metrics accredited by the Media Rating Council (MRC) across video, display, and in-app for a customized view of performance. Understand people-based reach and frequency across both TV and digital, and use an in-depth understanding of consumer attention to attribute campaign success to sales.
Learn to build a proactive brand safety strategy that amplifies your brand values, protects your image, and connects with customers.
See how using Oracle Contextual Intelligence boosts profits, improves ROI, and shortens payback periods.Read the report
Understand how contextual techniques are poised to play a central role in advertising and media monetization.Download the report
Master the complexity of the modern media landscape by measuring and managing performance across all elements of a campaign. Prove the impact of your investments with comprehensive cross-channel measurement.
Our verification solutions enable buyers and sellers of media to invest confidently, ensuring that every ad impression has a chance to be seen by real humans in brand suitable environments.
Oracle Advertising empowers advertisers to maximize campaign performance by ensuring their messages are delivered to relevant consumers in a brand suitable environment.
Oracle Advertising has won Adweek Readers’ Choice Awards for brand safety, measurement and analytics, and fraud prevention. See why our customers gave us top honors for optimizing every stage of an advertising campaign.
"Before using a contextual solution, the challenge that [we] were facing was a decrease in reach and an increase in cost per acquisition. From the moment we used custom and contextual segments, we saw great outcomes in our campaigns."
Sebastien Mayer, Programmatic Audience Management Lead, Disneyland Paris
Measuring TV and digital campaigns—beyond basic metrics—has always been a challenge, even for the most advanced advertisers and publishers. This guide shows you the formula you need to effectively measure cross-platform impact.
Get tactical. Learn where to focus and how to successfully execute an advanced TV and video campaign.
Protect your brand, intrigue your customers, and minimize risk. Learn to apply brand safety, suitability, and responsibility at every stage of the advertising lifecycle.
To create a data-driven advertising strategy, focus on audience, context, and measurement. Read our guide to learn the who, where, and how of digital advertising.
Chase Mathew, Product Marketing Manager, Measurement
The last 15 months have been big for Oracle. From our partnership with Red Bull Racing Honda, to announcing our acquisition of Cerner, there was a lot of growth and much to celebrate. Throughout all our accomplishments, one thing has remained consistent: Our commitment to building and maintaining effective ad measurement and brand safety solutions. Keep reading to discover Oracle’s most recent adtech industry certifications.
Built through global, industry-leading origins, Oracle Advertising solutions work across audience, context, and measurement to give marketers the data and tools needed for every stage of the marketing journey.
Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about Advertising and CX training and certification.
Cloud Customer Connect is Oracle's premier online cloud community. It’s specifically designed for peer collaboration, best practice sharing, and to provide needed tools for members so they can keep pace with product strategy. Members also provide feedback on sales cloud, marketing cloud, and service cloud solutions—directly to Oracle development.
Adtech software is used by companies and ad agencies to purchase advertising space and by publishers to price and sell their ad space. But adtech can be confusing because there are many types of adtech and many different uses for it. To fully understand this arena, it’s good to be aware of the best practices, next practices, and complementary tools so you can achieve superior results.