Oracle Business Analytics

Modern Marketing
How Analytics is Shaping Modern Marketing

Through data visualization, brands can free the crucial information needed to generate competitive advantage.

Business Analytics Press Release
Oracle Announces the Industry'€™s Most Comprehensive Offering for Analytics in the Cloud
Business Analytics
The Industry Experts' Guide to the Changing Landscape of Analytics

What'€™s the current and future state of the BI/Analytics market? In this video, you will hear from both Rita Sallam, Research Vice President Business Analytics and Data Sciences at Gartner, and Rich Clayton, Oracle'€™s VP of Business Analytics.

What Are Your Thoughts on Analytics?
What Are Your Thoughts on Analytics?

Share your opinions and insights on your experiences and priorities in analytics and the cloud.

The Rising Cloud of Business Analytics
The Rising Cloud of Business Analytics

How do you turn data into insights? Read this report to understand the benefits of using visual analytics as well as the trends driving the adoption of cloud-based analytics.

Fast ROI from Marketing Analytics
Fast ROI from Marketing Analytics

Measure the impact of omni-channel campaigns with visual and powerful analytics based on all the data available. Learn the best practices and strategies for achieving superior marketing outcomes with the speed and flexibility of the cloud.

Explore Oracle Analytics

Why Oracle Analytics?

Every organization has the need for analytics – that is, every organization has data they need to gather, analyze, and interpret. But that is easier said than done. As technology evolves and the amount of data and data sources grow exponentially, you may have little or no time to rethink your analytics initiatives to change with a fast-paced business environment. Accessing new data sources, and being able to determine what is valuable and what is noise, is no easy feat. Without the time or means to evolve—or technology that’s flexible enough to grow with the business—you can only achieve the status quo. Innovation will have to wait.

Autonomous Analytics for All

Great analytics helps you uncover solutions to your business challenges. When analytics is incorporated as a fundamental component of your ongoing business strategy, everyone in your organization is empowered to: understand what happened, why it happened, and leverage that data to predict what will happen next.

Analytics initiatives conform to whatever business you are in and adjust to diverse user needs. For example, marketing pros use analytics to measure campaign results and ROI, harnessing that data to ensure that the right offers are delivered to customers at the right time, and can predict what your buyers will respond to next. HR captures insights about employees and potential talent, and uses that data to optimize recruitment, retain top performers, and even predict turnover talent across the enterprise. IT staff has different priorities: providing the reports and dashboards that enable users to dig into data on their own, while maintaining data governance and security. To be truly effective, a comprehensive analytics solution must combine dynamic self-service discovery with enterprise reporting and advanced analytics capabilities. From an administration perspective, that means governance and flexibility, access to any type of data source, as well as data preparation and analysis capabilities for all users.

Uncover New Opportunities

Advancements in analytics technology are creating new opportunities for you to capitalize on your data. Modern analytics are predictive, self-learning, and adaptive to help you uncover hidden data patterns. They are intuitive as well, incorporating stunning visualizations that enable you to understand millions of rows and columns of data in an instant. Modern analytics are mobile and easy to work with. And they connect you to the right data at the right time, with little or no training required.

Oracle Analytics delivers a comprehensive and secure platform that takes into account the various needs of your users with solutions that connect them to the information they require. Whether your department has 2 users or 2,000 users, you can scale up or down as needed, and derive meaningful insights from a variety of data sources and data types – both structured and unstructured. With the flexibility to run your analytics in the cloud, on premises, or both, no data is off limits.

A New Way to Work

The workforce is changing, and with that change brings a new way to work. Keep up with the demands of today’s tech-savvy workforce that expects to get up and running quickly. Deliver speed and simplicity to your users while maintaining the highest standards for data quality and security. A centralized analytics platform where IT plays a pivotal role should be a fundamental part of your analytics strategy. The combination of both business-led and IT-led initiatives is the sweet spot for innovation.

Visualize Your Data

You want to see the data signals before your competitors do - analytics provides the ability to see a high def image of your business landscape. By mashing up personal, corporate, and big data, you can quickly understand the value of the data, share your data story with colleagues—and do it all in a matter of minutes. Data visualization is key to this simplicity and it is embedded into all of Oracle’s analytic solutions—from mobile to desktop, department to enterprise, and on premises to cloud. Only Oracle delivers the continuity of experience for fueling analytical productivity.

On the Go Analytics with Mobile

Mobile analytics is nothing new. Oracle brings a new level of productivity to your mobile device with a location-aware “assistant.” Oracle’s mobile analytics solutions not only support voice recognition and mobile authoring; they also look at your digital footprint to notify you of insights relevant to your upcoming meetings. Content is continuously delivered to your phone to give you meaningful analytics depending on what is going in your business. Sharing and collaborative capabilities are provided so that you can ensure your team members are all on the same page.

It all begins with a centralized analytics platform. With the ability to connect to any data source, database, or application (cloud or on premises), you can be confident that your data insights will represent a complete understanding of your business.

For more information, go to Oracle Analytics Cloud.

 


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