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Why Partner with Oracle
The Oracle PartnerNetwork will empower your company with exceptional resources to distinguish your offerings from the competition, seize opportunities, and increase your sales.
This Knowledge Zone has been specifically developed to support partners interested in developing, selling and implementing Oracle ATG Web Commerce. For Complementary Software Partners (CSP) interested in developing an integration between their product or solution/platform and Oracle ATG Web Commerce Suite, please go to the “Develop” tab for more information. Resellers and partners interested in selling Oracle ATG Web Commerce can find the latest news and partner information on the “Sell” tab. Partners interested in learning and keeping up to date on implementing Oracle ATG Web Commerce, please consult the “Implement” tab for more information. Have your company’s PRM administrator apply to join this Knowledge Zone!
Oracle’s ATG Commerce Suite consists of ATG Commerce, the leading cross-channel commerce platform and software applications, and an integrated set of on-demand commerce solutions. By tapping into this advanced functionality, companies of all sizes can create a reliable and scalable, yet highly agile, commerce foundation; deliver an engaging, personal experience across all channels; and reap the results that drive continued business growth.
Join
the Oracle ATG Commerce Suite Application Knowledge Zone or Opt-in to Communications 
WHY BUILD ATG COMPETENCIES?
Most of today’s eCommerce platforms will be replaced to support a more robust multi-channel commerce strategy:- Tremendous growth opportunity due to shift in commerce strategies.
- In US alone, Online Retail Sales is expected to hit $200B in 2012 (Forrester, 2010).
- Estimated $1.5B spent in COTS applications to support online retail.
- ATG implementations are multi-phased customer engagements.
- ATG engagements lead to more opportunities to engage your customers in other projects.
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Oracle Validated Integration 
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OPN Member
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Specialized CompanyOracle Validated Integration
Oracle Validated Integration establishes credibility with Oracle customers by providing them with confidence that the integration of your complementary solution with Oracle Applications or Oracle Fusion Middleware products:
- has been tested as functionally and technically sound
- is designed in a reliable, standardized way
- operates and performs as documented
In addition to gaining access to integration enablement resources, hundreds of partners have invested in Oracle Validated Integration to accelerate sales opportunities and attract new customers by leveraging exclusive Oracle Validated Integration go-to-market benefits (see Benefits tab).
STEP 1: Join OPN
STEP 2: Join Knowledge Zone
STEP 3: Check Benefits and Criteria
STEP 4: Apply for Oracle Validated Integration- As with Specialization, partners can use their Oracle Validated Integration achievement(s) to help meet qualifying criteria for advancement to Platinum and Diamond levels within OPN.
News & Information
- New! Virtual Webcasts - Product Release Updates
- May 1 (11.30 ET) - ATG 10.2: register (to attend or receive recording)
- May 2 (11.30 ET) - Endeca 3.1.2: register (to attend or receive recording)
- On Demand Webcast: Oracle Buys Eloqua - Adds Leading Modern Marketing Platform to the Oracle Customer Experience Cloud (recorded on February 21, 2013). Learn how this combination of best-in-class solutions is expected to enable modern marketers to provide a highly personalized and unified experience across channels, create brand loyalty through social and online interactions, grow revenue by driving more qualified leads to sales teams, and provide superior service at every touchpoint.
- Webcast: Oracle Buys Eloqua - Adds Leading Modern Marketing Platform to the Oracle Customer Experience Cloud (Thursday, February 21, 2013)
Join Oracle President Mark Hurd and senior executives from Oracle and Eloqua to learn how this combination of best-in-class solutions is expected to enable modern marketers to provide a highly personalized and unified experience across channels, create brand loyalty through social and online interactions, grow revenue by driving more qualified leads to sales teams, and provide superior service at every touchpoint. Register today! - Listen to the replay! Oracle’s Vision for the Social-Enabled Enterprise Webcast (September 10, 2012). Watch Oracle President Mark Hurd and Oracle senior executives to learn more about Oracle’s vision for the social-enabled enterprise.
- New! Perhaps one of the most difficult skills for a consultant to learn is how to be a world class consultant. Many times, this skill is acquired through trial and error – at the client's expense. The Consulting Skills Boot Camp is a compilation of real world best practices and observations collected over decades of consulting and related experiences. This 5 day course is presented in an interactive setting as the students learn from each other as well as from the instructor. The Consulting Skills Boot Camp is designed to boost the effectiveness of anyone who is in a customer facing role. Please visit the Consulting Skills landing page, schedule (see applications tab) and registration page or contact kim.miller@oracle.com for more information.
- ORACLE BUYS ENDECA: Oracle currently provides a leading platform for CRM and cross-channel commerce. With the addition of Endeca products, Oracle plans to deliver an integrated suite of commerce and customer experience management products to help companies improve their customers' interactions across all channels. Endeca offers a leading catalog search, navigation, and customer experience management solution. Visit here to view the solution footprint, and partner-specific information and assets including sales resources and enablement.
- Listen to the replay! Partner Enablement Path for Oracle's Acquisition of Art Technology Group (ATG). Develop, Sell, and Implement Oracle's Unified Cross-Channel Retailing, CRM, and Commerce Footprint. Learn about Oracle PartnerNetwork's ATG enablement roadmap and how to broaden your offerings by developing expertise on Oracle ATG Commerce. Understand the training we will offer for your organization and where to plan resource focus.
- Oracle Completes Acquisition of ATG
- New Report on Mobile's Growing Influence on Consumer Retail Activity
- Partner News

- Current Global PartnerNetwork Newsletter

- Current Partner Enablement Update

- Subscribe to a variety of Oracle Newsletters – see what’s available (You may be asked to register). Scroll down to the e-newsletter section, and check the boxes for newsletters you'd like to receive.
- InDepth Newsletters – Inside news and original content you won't find anywhere else, delivered to your inbox each quarter, on Oracle applications and technology solutions.
- Subscribe to RSS news feeds Learn more about RSS feeds – find out what they are and how they might be useful to you!
- Oracle Magazine Feature Casts
- OPN PartnerCasts Check out these podcasts designed especially for Oracle partners.
Local Information
- EMEA Alliances and Solutions Corner
- Search here by keyword for upcoming Boot Camps and Partner classes within your country. For more advanced searches, choose detailed search criteria here in the upper right hand box!
Education
- Enablement 2.0: offers Oracle Partners training resources and tools to support specialized knowledge and ensure in-depth expertize on their chosen path to Specialization. Partners can make the most of the enablement benefits in their drive to extend market reach and expand revenue opportunities.
Learn more about Enablement Benefits - OPN Competency Center is an intelligent training tool that allows partners to manage their Oracle training with role-focused guided learning paths and measure their achievement toward Specialization.
Learn more about: - OPN Enablement 2.0 Boot Camps are designed as a ”jump start" training with the most up-to-date training on industry-leading Oracle solutions and services, offering a combination of classroom lectures, hands-on labs, and case studies.
View All Boot Camp Schedules | Request a Boot Camp
Learn more about: - OPN Certified Specialist Certification identifies and endorses Oracle Partner individuals who achieve certification requirements. This Certification also contributes to company’s achievement towards OPN Specialized Program.
Learn more about: - Oracle ATG Commerce Suite Enablement Plan for OPN Partners – Learn about Oracle PartnerNetwork’s ATG enablement roadmap and understand how to build and develop partner expertise on Oracle ATG Commerce. Find out where you should plan to focus your resources, and how to broaden your offerings by leveraging enablement for complementary Oracle solutions.
Events
Tools and Resources
- Oracle’s ATG Commerce Applications – visit here and click the expandable right sidebar menu
- Offers
- ATG Commerce News
- ATG Commerce Events - join + invite your customers
- Brochures & Data Sheets
- White Papers
- Tools
- Resources
- New! What's New Documents
- ATG 10.1 and 10.1.2
- Endeca 3.1 and 3.1.1
- Coming in May -- ATG 10.2 and Endeca 3.1.2
- New! Whitepapers
- ATG / Endeca Integration best practices - Coming soon!
- ATG / Endeca terminology
- New! Commerce Roadmap Strategy from John Andrews and Customer Video
- New! Personalization Demo Video
- Development Benefits

- Support Benefits

- Data Sheet: Oracle ATG Web Commerce 10
- Data Sheet: Oracle Live Help Chat On Demand
- Data Sheet: Oracle Recommendations On Demand Solution
- New! What's New Documents
- Discover How ATG Web Commerce Can Help Your Customers
OPN Member
Knowledge Zone Community Member
Specialized Company
-
Distribution Rights 
News and Information 
Local Information 
Education Events Tools and Resources 

OPN Member
Knowledge Zone Community Member
Specialized CompanyDistribution Rights
View the complete list of Oracle ATG Web Commerce 10 Application Knowledge Zone Programs
Click here to apply and to get more information on the full criteria and next steps in becoming a reseller.
News & Information
- New! Virtual Webcasts - Product Release Updates
- May 1 (11.30 ET) - ATG 10.2: register (to attend or receive recording)
- May 2 (11.30 ET) - Endeca 3.1.2: register (to attend or receive recording)
- On Demand Webcast: Oracle Buys Eloqua - Adds Leading Modern Marketing Platform to the Oracle Customer Experience Cloud (recorded on February 21, 2013). Learn how this combination of best-in-class solutions is expected to enable modern marketers to provide a highly personalized and unified experience across channels, create brand loyalty through social and online interactions, grow revenue by driving more qualified leads to sales teams, and provide superior service at every touchpoint.
- Listen to the replay! Oracle’s Vision for the Social-Enabled Enterprise Webcast (September 10, 2012). Watch Oracle President Mark Hurd and Oracle senior executives to learn more about Oracle’s vision for the social-enabled enterprise.
- ORACLE BUYS ENDECA: Oracle currently provides a leading platform for CRM and cross-channel commerce. With the addition of Endeca products, Oracle plans to deliver an integrated suite of commerce and customer experience management products to help companies improve their customers' interactions across all channels. Endeca offers a leading catalog search, navigation, and customer experience management solution. Visit here to view the solution footprint, and partner-specific information and assets including sales resources and enablement.
- Listen to the replay! Partner Enablement Path for Oracle's Acquisition of Art Technology Group (ATG). Develop, Sell, and Implement Oracle's Unified Cross-Channel Retailing, CRM, and Commerce Footprint. Learn about Oracle PartnerNetwork's ATG enablement roadmap and how to broaden your offerings by developing expertise on Oracle ATG Commerce. Understand the training we will offer for your organization and where to plan resource focus.
- Oracle Completes Acquisition of ATG
- New Report on Mobile's Growing Influence on Consumer Retail Activity
- Partner News

- Current Global PartnerNetwork Newsletter

- Current Partner Enablement Update

- Subscribe to a variety of Oracle Newsletters – see what’s available (You may be asked to register). Scroll down to the e-newsletter section, and check the boxes for newsletters you'd like to receive.
- InDepth Newsletters – Inside news and original content you won't find anywhere else, delivered to your inbox each quarter, on Oracle applications and technology solutions.
- Subscribe to RSS news feeds Learn more about RSS feeds – find out what they are and how they might be useful to you!
- Oracle Magazine Feature Casts
- OPN PartnerCasts Check out these podcasts designed especially for Oracle partners.
Local Information
- EMEA Alliances and Solutions Corner
- Search here by keyword for upcoming Boot Camps and Partner classes within your country. For more advanced searches, choose detailed search criteria here in the upper right hand box!
Education
- Enablement 2.0: offers Oracle Partners training resources and tools to support specialized knowledge and ensure in-depth expertize on their chosen path to Specialization. Partners can make the most of the enablement benefits in their drive to extend market reach and expand revenue opportunities.
Learn more about Enablement Benefits - OPN Competency Center is an intelligent training tool that allows partners to manage their Oracle training with role-focused guided learning paths and measure their achievement toward Specialization.
Learn more about: - OPN Enablement 2.0 Boot Camps are designed as a ”jump start" training with the most up-to-date training on industry-leading Oracle solutions and services, offering a combination of classroom lectures, hands-on labs, and case studies.
View All Boot Camp Schedules | Request a Boot Camp
Learn more about: - OPN Certified Specialist Certification identifies and endorses Oracle Partner individuals who achieve certification requirements. This Certification also contributes to company’s achievement towards OPN Specialized Program.
Learn more about: - Oracle ATG Commerce Suite Enablement Plan for OPN Partners – Learn about Oracle PartnerNetwork’s ATG enablement roadmap and understand how to build and develop partner expertise on Oracle ATG Commerce. Find out where you should plan to focus your resources, and how to broaden your offerings by leveraging enablement for complementary Oracle solutions.
Events
Tools and Resources
- Oracle’s ATG Commerce Applications – visit here and click the expandable right sidebar menu
- Offers
- ATG Commerce News
- ATG Commerce Events - join + invite your customers
- Brochures & Data Sheets
- White Papers
- Increase revenue in all channels
- Achieve more integrated and streamlined e-commerce operations
- Access to all relevant information on your customers
- Create an engaging, consistent, and coordinated customer experience across the Web, contact center, mobile device, or store
- Generate higher conversion rates of visitors to buyers, larger orders, and repeat purchases
- Present customers with more-relevant offers
- Enables you to closely monitor commerce and react swiftly to market conditions
- Put control in the hands of marketers and merchandizers
- Free IT to focus on core strategic responsibilities
- Configure and extend to your system to suit your specific requirements
- Easily integrate with many back-end and third-party enterprise systems
- Easily manage information across the enterprise, using a variety of standards, including SQL, XML, Web services, and REST
- Generate reports that evaluate site performance and buyer behavior
- Pinpoint opportunities for improvement
- Make faster decisions to improve profitability
- Tools
Solutions catalog
Only Oracle Offers Significant Customer BenefitsLeverage Gain Cross-channel support Personalized customer experience User-friendly applications Highly scalable and reliable commerce software platform Integrated set of datamart reporting capabilities
- Resources
- New! What's New Documents
- ATG 10.1 and 10.1.2
- Endeca 3.1 and 3.1.1
- Coming in May -- ATG 10.2 and Endeca 3.1.2
- New! Whitepapers
- ATG / Endeca Integration best practices - Coming soon!
- ATG / Endeca terminology
- New! Commerce Roadmap Strategy from John Andrews and Customer Video
- New! Personalization Demo Video
- Development Benefits

- Support Benefits

- Data Sheet: Oracle ATG Web Commerce 10
- Data Sheet: Oracle Live Help Chat On Demand
- Data Sheet: Oracle Recommendations On Demand Solution
- New! What's New Documents
- Discover How ATG Web Commerce Can Help Your Customers
OPN Member
Knowledge Zone Community Member
Specialized Company
- New! Virtual Webcasts - Product Release Updates
-
News and Information 
Local Information 
Education 
Events Tools and Resources 

OPN Member
Knowledge Zone Community Member
Specialized CompanyNews & Information
- New! Virtual Webcasts - Product Release Updates
- May 1 (11.30 ET) - ATG 10.2: register (to attend or receive recording)
- May 2 (11.30 ET) - Endeca 3.1.2: register (to attend or receive recording)
- On Demand Webcast: Oracle Buys Eloqua - Adds Leading Modern Marketing Platform to the Oracle Customer Experience Cloud (recorded on February 21, 2013). Learn how this combination of best-in-class solutions is expected to enable modern marketers to provide a highly personalized and unified experience across channels, create brand loyalty through social and online interactions, grow revenue by driving more qualified leads to sales teams, and provide superior service at every touchpoint.
- Listen to the replay! Oracle’s Vision for the Social-Enabled Enterprise Webcast (September 10, 2012). Watch Oracle President Mark Hurd and Oracle senior executives to learn more about Oracle’s vision for the social-enabled enterprise.
- New! Perhaps one of the most difficult skills for a consultant to learn is how to be a world class consultant. Many times, this skill is acquired through trial and error – at the client's expense. The Consulting Skills Boot Camp is a compilation of real world best practices and observations collected over decades of consulting and related experiences. This 5 day course is presented in an interactive setting as the students learn from each other as well as from the instructor. The Consulting Skills Boot Camp is designed to boost the effectiveness of anyone who is in a customer facing role. Please visit the Consulting Skills landing page, schedule (see applications tab) and registration page or contact kim.miller@oracle.com for more information.
- ORACLE BUYS ENDECA: Oracle currently provides a leading platform for CRM and cross-channel commerce. With the addition of Endeca products, Oracle plans to deliver an integrated suite of commerce and customer experience management products to help companies improve their customers' interactions across all channels. Endeca offers a leading catalog search, navigation, and customer experience management solution. Visit here to view the solution footprint, and partner-specific information and assets including sales resources and enablement.
- Listen to the replay! Partner Enablement Path for Oracle's Acquisition of Art Technology Group (ATG). Develop, Sell, and Implement Oracle's Unified Cross-Channel Retailing, CRM, and Commerce Footprint. Learn about Oracle PartnerNetwork's ATG enablement roadmap and how to broaden your offerings by developing expertise on Oracle ATG Commerce. Understand the training we will offer for your organization and where to plan resource focus.
- Oracle Completes Acquisition of ATG
- New Report on Mobile's Growing Influence on Consumer Retail Activity
- Partner News

- Current Global PartnerNetwork Newsletter

- Current Partner Enablement Update

- Subscribe to a variety of Oracle Newsletters – see what’s available (You may be asked to register). Scroll down to the e-newsletter section, and check the boxes for newsletters you'd like to receive.
- InDepth Newsletters – Inside news and original content you won't find anywhere else, delivered to your inbox each quarter, on Oracle applications and technology solutions.
- Subscribe to RSS news feeds Learn more about RSS feeds – find out what they are and how they might be useful to you!
- Oracle Magazine Feature Casts
- OPN PartnerCasts Check out these podcasts designed especially for Oracle partners.
Local Information
- EMEA Alliances and Solutions Corner
- Search here by keyword for upcoming Boot Camps and Partner classes within your country. For more advanced searches, choose detailed search criteria here in the upper right hand box!
Education
- Enablement 2.0: offers Oracle Partners training resources and tools to support specialized knowledge and ensure in-depth expertize on their chosen path to Specialization. Partners can make the most of the enablement benefits in their drive to extend market reach and expand revenue opportunities.
Learn more about Enablement Benefits - OPN Competency Center is an intelligent training tool that allows partners to manage their Oracle training with role-focused guided learning paths and measure their achievement toward Specialization.
Learn more about: - OPN Enablement 2.0 Boot Camps are designed as a ”jump start" training with the most up-to-date training on industry-leading Oracle solutions and services, offering a combination of classroom lectures, hands-on labs, and case studies.
View All Boot Camp Schedules | Request a Boot Camp
Learn more about: - OPN Certified Specialist Certification identifies and endorses Oracle Partner individuals who achieve certification requirements. This Certification also contributes to company’s achievement towards OPN Specialized Program.
Learn more about: - Oracle ATG Commerce Suite Enablement Plan for OPN Partners – Learn about Oracle PartnerNetwork’s ATG enablement roadmap and understand how to build and develop partner expertise on Oracle ATG Commerce. Find out where you should plan to focus your resources, and how to broaden your offerings by leveraging enablement for complementary Oracle solutions.
Events
Tools and Resources
- Oracle’s ATG Commerce Applications – visit here and click the expandable right sidebar menu
- Offers
- ATG Commerce News
- ATG Commerce Events - join + invite your customers
- Brochures & Data Sheets
- White Papers
- Tools
- Resources
- New! What's New Documents
- ATG 10.1 and 10.1.2
- Endeca 3.1 and 3.1.1
- Coming in May -- ATG 10.2 and Endeca 3.1.2
- New! Whitepapers
- ATG / Endeca Integration best practices - Coming soon!
- ATG / Endeca terminology
- New! Commerce Roadmap Strategy from John Andrews and Customer Video
- New! Personalization Demo Video
- Development Benefits

- Support Benefits

- Data Sheet: Oracle ATG Web Commerce 10
- Data Sheet: Oracle Live Help Chat On Demand
- Data Sheet: Oracle Recommendations On Demand Solution
- New! What's New Documents
- Discover How ATG Web Commerce Can Help Your Customers
OPN Member
Knowledge Zone Community Member
Specialized Company - New! Virtual Webcasts - Product Release Updates
-
OPN Member
Knowledge Zone Community Member
Specialized Company- View the Specialization Catalog for all launched and planned Specializations.
- View the Product Mapping to Specialization and set the filter to view products covered in a specific Specialization.
- Learn about Advanced Specializations.
- View instructions on How to Utilize Worldwide and Associate Resources to Obtain Specialization.
- New! Profile Badging Step by Step Guide
Oracle ATG Web Commerce Specialization (Qualifying Specialization)
The Oracle ATG Web Commerce 10 Specialization recognizes partner organizations that are proficient in selling, implementing and/or developing Oracle ATG Web Commerce solutions.
Oracle ATG Web Commerce is the industry’s leading top ranked commerce solution. This cross-channel commerce platform allows websites to deliver a personalized customer buying experience across all customer touch points, from the web to contact centers, mobile devices, social media, physical stores and kiosks.
Topics covered in this Specialization include:
- Cross-Channel Commerce and Personalized User Experiences
- Profiles, Scenarios, Slots and Targeters
- Nucleus, Droplets, Dynamo Messaging and Components
- ATG Repositories
- Basic and Advanced Pricing
- Price Lists and Promotions
- ATG Inventory and Integration Framework
- Fulfillment and Pricing Calculators
Oracle partners who achieve this Specialization are differentiated in the marketplace through proven expertise with Oracle ATG Web Commerce Specialization.
STEP 1: Join OPN
STEP 2: Join Knowledge Zone
STEP 3: Check Business and Competency Criteria
STEP 4: Track Competency Status
STEP 5: Apply Now
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Mix
Please note that Mix will be retiring on May 15, 2013 - You can join the conversation on Facebook, Twitter, and LinkedIn.
To view the following Oracle Mix Groups, you must join Oracle Mix first.
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