To truly understand customers, to see the complete picture of how they interact with a brand across any digital channel at any time, and then be able to act on those insights - is a marketer’s dream. With Oracle Infinity, marketers can put data in motion and turn it into their most powerful business asset. Oracle Infinity is an analytics solution that harnesses big data and works in real time to collect, process, and deliver actionable customer intelligence at scale – with unlimited flexibility.
All data is available within minutes and ready for streaming instantaneously.
Connect behaviors across digital channels and devices.
Reliable insights and analysis with absolutely no sampling.
All data stored at the individual level for deeper analysis.
Unparalleled data collection and accessibility built on an innovative platform.
Easy integration into the marketing ecosystem to make analytics data actionable.
Oracle Infinity’s open platform makes it easy to connect across your marketing ecosystem and the multiple pillars of your business. Oracle Infinity is part of the Oracle Marketing Cloud enabling rich analytics and data activation across the full portfolio of products. Streaming data, coupled with open and customizable APIs allow marketers and business leaders to connect and activate the data across the platforms they prefer.
Explore the research, stories, tools and more to help you understand the power of moving to and using Oracle Marketing Cloud products in organizations of any size.