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Marketers have never faced greater pressure to be data-driven in their strategy and execution. In fact, 92 percent of CMOs want to be data-driven in how they quantify the value of both their marketing spend and their contribution to the organization. But growing data sources have made it more difficult to gain insights. How can you adapt?
Marketers need to become better digital listeners to discover more innovative and efficient ways to acquire new customers, increase brand awareness, and launch new products and services.
Today’s digital developments can help you become innovative by empowering you to outgrow your competitors. Now, you can make the most of your marketing spend by breaking through the digital boundaries of your marketing campaigns. You’ll understand how marketing impacts other parts of the business—and ultimately helps drive revenue.
Oracle Analytics Cloud is a complete, connected platform that empowers you to take advantage of relevant, real-time, and role-based marketing analytics to shape your success. With visual analytics in every solution, cloud-first innovation, and insights available through a complete and connected platform Access data from any marketing system, or any other data source from the business to gain a high-def picture of your marketing campaign and customer journey—on premises or in the cloud.
Ebook: Oracle Data Visualization Cloud Service—It’s time to make a Change...Ready?
Checklist: Your Straightforward Guide to Delivering Business Value Faster
Discover the benefits of becoming data-driven by evolving your analytical capabilities.
Infographic: Connecting Marketing Analytics and Improved Performance
Video: Campaign Marketing Build—A Quick and Easy Walkthrough
Improve customer profitability and demonstrate ROI for marketing spend cloud-based analytics.
Report: Marketing Analytics: The ROI of Insight and the Advantage of the Cloud
Data Storytelling is the new way to share insights with your colleagues—See how Qualogy shared insights.
Video: Qualogy Found the Secret to Customer-Value Success