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Oracle Infinity

Engage customers—at the right moment with the right message—by transforming real-time event triggers into streaming behavioral intelligence. Oracle Infinity gathers and connects online behavioral data, delivering actionable insights and intelligence to your applications, in real time, at scale.

Discover Oracle Infinity in this product tour.

Explore Oracle Infinity

Bring in your customer behavioral data and prepare to use it

Gather your online behavioral data into one, unified place. Release it from silos so intelligence can be applied to the data and used across your applications to impact each stage of the connected customer journey.

Data collection

Set up your CX tag to enable data to flow in. The new CX tag works across various Oracle CX applications, reducing the number of tags you need to have running on your site and providing a complete, digital picture through common identifiers across applications.

In-the-moment insights

Gather data while a visitor is still on your digital property. Oracle Infinity observes sessions while they’re happening in real time.

Single customer digital behavior profile

Gain an individual-level view of each customer’s online behavior across all of their digital channels and touchpoints through identity matching, augmentation, and object stitching.

Let Oracle Infinity provide guidance on suggested steps to take from your customer behavioral data and determine your actions

Use the new intelligent decision-making capabilities in Oracle Infinity to predict the likelihood of outcomes and see what recommended actions could be taken with customers.

Detailed analytics and analysis

Gain insight into past, current, and anticipated future customer behaviors as part of their journey. Use flexible reporting options around all of the data related to what actions a customer took and who they are.

Predictions powered by machine learning

Apply probability scores to predict the likelihood customers will reach a specific objective or conversion event. Take advantage of built-in, real-time decision-making with intelligence applied to past customer behaviors.

Business-friendly user interface

The system is built to enable nontechnical and technical users to get up and running quickly. Oracle Infinity makes it easy to understand what capabilities are available and how to take advantage of them.

Strategic testing and viewing of digital behavior

Launch A/B and multivariate testing with session and audience data from any marketing platform or third-party business source. Use heatmaps to view customer behavior on your digital properties.

Drive business results through your CX ecosystem

Take real-time action using your online behavioral data and intelligent recommendations made by Oracle Infinity.

Setting rules for actions

Specify what steps should occur when certain trigger conditions are met. Use cases include cart or form abandonment, watching a video, or having a service issue. Triggering and filtering rules can be based on past behavior or anticipated/predicted probabilities for business KPIs or actions that the marketer is interested in.

Tailored experiences

Leverage in-session behavior to provide relevant offers and messages personalized for each customer. Improve their experience as well as outcomes across channels and functional areas of your business.

Relevant recommendations

Configure, deploy, and inject real-time recommendations tailored 1:1 for each customer based on machine learning algorithms.

Connections established

Oracle Infinity has easy-to-use connectors into marketing automation tools such as, Oracle Responsys and Oracle Eloqua, as well as Webhook and SFTP connectors for integrations with third-party systems.

Common decision-making and activation layer

Oracle Infinity has the same decision-making and activation layer as Oracle’s customer data platform (CDP).

Key benefits

  • Increase conversions with real-time behaviors

    Harness customer behaviors as they happen and use them to optimize the experience you provide to your customers, in real-time.

  • Scale with flexibility

    Get a system that can grow with you. Built on an innovative, big data platform, Oracle Infinity offers unparalled data collection and accessibility.

  • Improve personalization

    Gather data about each customer at an individual level to better understand their behaviors and deliver more personalized experiences.

  • Deliver accuracy at scale

    Gain reliable insights with absolutely no sampling.

  • Accelerate ROI from your marketing ecosystem

    Take advantage of built-in inegrations, customizable APIs, and data streaming to easily integrate rich behavioral data into your marketing ecosystem.

Key benefits of Oracle Infinity
Thought Leadership

Why Should You Care About Oracle Infinity?

Abbas Makhdum, Director of Product Marketing, Oracle Cloud CX

The old ways of capturing, processing, and reporting on customer data are no longer sufficient, as three significant developments are creating a new paradigm: 1. The need for highly relevant and contextual customer experiences, 2. Channel proliferation and the Internet of Things (IoT), and 3. Concerns about data security. Oracle Infinity is built to handle data from most any device and aggregate data together in real time to analyze and feed action systems instantly.

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Oracle Cloud readiness: CPQ

Infinity Release Center

Find information about recent and upcoming releases and learn about new features and changes in recent releases of Oracle. Infinity.

Documentation library

Infinity user documentation

Get started with Oracle Infinity, explore all aspects of the application, learn how to integrate and extend Infinity and get more information and support.


Topliners for Oracle Infinity

Part of the Oracle Community, Topliners is a content-rich, engaging, and interactive space to share information, questions, and comments about Infinity and related technologies.

Cloud learning

Develop your Infinity skills

Oracle University provides learning solutions to help build cloud skills, validate expertise, and accelerate adoption. Learn more about training and certification you can rely on to ensure your organization's success.

Cloud Marketplace

Oracle Infinity Help Center

The CX Marketing Help Center provides you with product documentation and videos to help you become successful with Infinity and related CX Marketing applications. Learn about what’s new, user basics, and how to get started.

You may also be interested in…

Oracle Eloqua

B2B marketing automation

Oracle Responsys

B2C campaign management

CX Unity

Customer data platform

Oracle DMP

Data management platform

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