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By Jenny Tsai-Smith, vice president, product management—February 12, 2020
The future is data driven, and effective use of data will increasingly determine a company’s competitiveness. Unlocking the full value of an enterprise’s data requires a new generation of data driven apps. Oracle makes it easy to create modern data driven apps utilizing a single database engine which supports the most suitable data model, process type, and development paradigm for a wide variety of business requirements. We enable our customers to easily run many kinds of workloads against the same data. In contrast, other cloud providers require dozens of different specialized databases to handle different data types. Having to deploy multiple single-purpose databases leads additional challenges. Having to implement multiple different database engines will increase complexity, risk, and cost because each database introduces its own security model, its own set of procedures for implementing high availability, its own scalability capabilities, and requires separate skillsets to operate.
Much in the way a single smartphone is now a camera, a calendar, a platform for entertainment, and a messaging system, the same idea applies to Oracle’s converged database engine. With Oracle Database, enterprises are no longer forced into purchasing multiple individual single-purpose databases, when all they need is one converged database engine that handles everything.
Oracle’s continuing to lead the industry in delivering the world’s most comprehensive data management solutions, including the industry’s first and only self-driving database, Oracle Autonomous Database. The company was recently named the leader in “The Forrester WaveTM: Translytical Data Platforms, Q4 2019 report which cites that, “unlike other vendors, Oracle uses a dual-format database (row and columns for the same table) to deliver optimal translytical performance,” and that “customers like Oracle’s capability to support many workloads including OLTP, IoT, microservices, multi-model, data science, AI/ML, spatial, graph, and analytics.”
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