News and Opinion

Oracle Gets Into The CDP Game With CX Unity


The CDP, CX Unity, is now pre-integrated with the Oracle Customer Experience (UX) Cloud and is designed to tie marketers’ first-party data to anonymous third-party offline and online data.

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Podcast: Consulting The Oracle


Listen in as Dave Helmreich, Group VP, Oracle Marketing Cloud talks data-driven marketing, the rise of CDPs, consolidation of marketing tech and more with AdExchanger Talk.

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OK Google, What Does the Future of Marketing Look Like?


For marketers looking to implement voice marketing strategies, here are a few considerations to bear in mind, along with some examples of things you can do to stay ahead of the curve from Shashi Seth, Senior VP, Oracle Marketing Cloud:

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Interview with Shashi Seth, SVP, Oracle Marketing Cloud


A Q&A style chat with Shashi Seth, Senior VP, Oracle Marketing Cloud and MarTech Series on evolution of marketing and what this means for Oracle Marketing Cloud.

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Oracle Eloqua Innovations Accelerate Lead Generation and Increase Conversion Rates


Recently, to help marketers accelerate lead generation and increase conversion rates, Oracle had announced a series of updates to Oracle Eloqua. The latest innovations within Oracle Eloqua help marketers communicate with their prospects and customers as efficiently and easily as possible by introducing new content creation, sales tools, and auditing capabilities.

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Oracle Unveils Eloqua Updates To Increase Marketing, Sales Efficiency- DemandGen Report


Oracle released updates to its B2B marketing automation platform, Eloqua, including new content creation, sales and auditing tools that aim to streamline marketing and sales processes and boost conversion rates

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Oracle Announces Updates for Eloqua, the B2B Marketing Automation Platform


Oracle recently announced a series of updates to Oracle Eloqua to help marketers communicate with their prospects and customers as efficiently and easily as possible by introducing new content creation, sales tools, and auditing capabilities.

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The Future Is Now! @ Oracle Marketing Cloud


Shashi Seth, Senior Vice President of Oracle Marketing Cloud, discusses the significant and rapid transformation that marketing is undergoing and its profound implications for business.

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Oracle Data Cloud’s Plan to Take Over Digital Media Without Touching Media


Eric Roza, Oracle senior vice president and general manager, reveals how Oracle Data Cloud further enhanced its ability to measure the digital media supply chain with new tools in an ecosystem full of competitor-partners.

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How IoT Can Help Marketers Increase ROI


Austin Miller, Director of Product Marketing offers 3 important things for marketers to consider before jumping head first into IoT via MediaPost:

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AI Can be Harnessed to Change World of Marketing


Shashi Seth, Senior VP, Oracle Marketing Cloud, discusses how AI is changing the world of marketing with Bryan Curtis and Paul Allen for Bloomberg’s Day Break podcast

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Oracle CEO Mark Hurd On How A Tech Giant Can Stay Nimble And Bet Big On Future Trends


Forbes Interview host Steve Bertoni and Oracle CEO Mark Hurd converse on the responsibilities of a CEO, the changing state of business IT, and how Oracle is innovating in the database space. Hurd describes the transition to vertically-optimized stacks for business IT and how Oracle is expanding data centers across the world to increase global reach.

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Oracle CEO Mark Hurd Says Corporate IT Spending Set to Jump


Oracle CEO Mark Hurd discusses the current state of corporate IT and how changes in the United States economy will impact future growth. Citing industry disruptors and the ever-increasing pace of innovation, Hurd forecasts inevitable industry-wide movement towards cloud computing.

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Oracle, Under Mark Hurd, Finds Religion Through the Cloud


Oracle CEO Mark Hurd shares his views on cloud and the cutting-edge cloud capabilities Oracle has to offer. Hurd notes the extensive range of Oracle Cloud offerings and the increasing role that artificial intelligence will play in the future as it is further integrated into cloud applications.

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Oracle CEO Mark Hurd on the looming transformation of enterprise IT


Oracle CEO Mark Hurd shares his thoughts with industry analysts on the current transformation within the IT industry. Noting that customers now desire integrated IT solutions, Hurd explains how moving to the cloud fulfills this demand but is part of a larger, multi-year shift. Find the full article here.

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Follow Oracle CEO Mark Hurd behind the scenes at the company's huge conference


Oracle CEO Mark Hurd offers an inside look at his day during Oracle OpenWorld. From meetings with executives to panel discussions, receptions and addresses, Hurd is always on the move. Find the full video here.

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Oracle Co-CEO Mark Hurd Talks Equifax, Cloud Computing, and 'Mean Tweets'


Oracle CEO Mark Hurd discusses the industry transition to cloud computing and the impact of that shift on contemporary cybersecurity issues. Referencing the recent breach at Equifax, Hurd notes the advantages of using a cloud-based service to run up-to-date patching and maintenance, safeguarding confidential data from the latest hacking techniques. Mark Hurd also touches on reactions to his cloud predictions from previous Oracle OpenWorld conferences, providing third-party data to back up his beliefs on the future of cloud computing. Read the full article here.

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OMMA Award Winners


Congratulations to the Oracle Marketing Cloud Creative Services team for winning FIRST PRIZE in the “Email: Campaign” category at this year’s 2017 OMMA Awards for the Harley-Davidson Rod and Road King Announcement Campaign.

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Forrester Boots Adobe, Names Oracle Lone Digital Experience Platform Leader


Forrester has made a significant change in the leaderboard of its Digital Experience Platforms Wave released last week: Oracle is now the lone leader, displacing Adobe. Forrester Wave authors Mark Grannan and Ted Schadler report that Oracle has the broadest set of capabilities of any of the 14 “significant” digital experience providers it researched.

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Oracle OpenWorld: Got Customers? Better Get AI For The Best Customer Experience


Better customer experiences will be a central topic at Oracle OpenWorld 2017, which takes place October 1 to 5 in San Francisco. Oracle experts, customers, and industry thought leaders will share how artificial intelligence (AI) technology is enhancing customer acquisition, retention, and loyalty by offering consumers the best possible interactions across all channels.

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Q&A: Ben Wang on Arizona Coyotes’ Goals with Email


Chief Marketer recently chatted with Oracle Marketing Cloud customer, Ben Wang, director of business analytics for the Arizona Coyotes hockey team, about the challenges the NHL team faces in automating email communications and connecting with fans.

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Social Media Publishing Tips: When, Where and What?


We all know content is key. But what happens once you have drafted all the content and now have to make a plan on how to distribute it? Sylvia Jensen, Senior Director for Oracle Marketing Cloud discusses some of the best practices and things to remember when it comes to social media publishing.

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“Aussie Marketers Need To Become More Paranoid”: Oracle’s Will Griffith


Customer obsession, risk-taking, and the alignment of marketing teams – these are just some of the topics covered when B&T caught up with Will Griffith, regional vice president of sales for the Asia-Pacific at Oracle Marketing Cloud.

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