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Mass production technologies spawned modern consumerism. While most agree this was a beneficial development that profoundly changed the human experience—it also presented inherent tradeoffs, namely less individualism and personalization in our products and transactions.
The digital age is turning convention on its head as we increasingly expect—and even demand—to have it our way, whether transacting, communicating, working, or simply enjoying leisure time. Welcome to Era I, the Age of the Individual. Millennials and Generation Z behind them lead the way, but the impact of Era I extends well beyond these two demographic juggernauts.
What does this mean for enterprises? Organizations must be ready and able to turn on a dime and deliver content, experiences, services, and technology to individuals however and wherever they desire. So how are the enterprises doing?