Commerce at Track

Commerce Track

Uniting Living Legends in Commerce

Crack the Code on Game-Changing E-Commerce

The Experience Economy means CX is currency. And digital commerce leaders hold the keys to the vault. Modern Customer Experience is the only place where commerce legends connect to learn fresh strategies for driving top revenue with unmatched CX. Race ahead with exclusive pre-conference trainings on the latest advancements to Oracle Commerce and Oracle Commerce Cloud. Then, plunge into three days of interactive sessions, workshops, and demos to help you reel in and convert customers, build lifetime loyalty, optimize the shopper experience, and catapult new business models to maximum success while cementing your own network of leaders spanning the spectrum of CX.

Hear from Commerce Leaders

Keith Ferrazzi

Keith Ferrazzi

Founder and Chairman, Ferrazzi Greenlight

Keith Ferrazzi has spent over a decade addressing the behaviors that block global organizations from reaching strategic goals and transforming them into new habits that increase shareholder value. Keith is also an entrepreneur who has taken his drive to help organizations effect positive change and started two technology companies in the Human Capital space, which he has successfully exited. Keith is the author of the bestsellers Who's Got Your Back and Never Eat Alone. His writing has also been published in The Wall Street Journal, Harvard Business Review, Inc., and Fast Company.

Robert Kleinschmidt

Robert Kleinschmidt

Senior Vice President, AirBorn Inc.

Robert Kleinschmidt is responsible for leading the front end digital transformation of AirBorn Inc's processes, products and services and for global marketing. He is currently implementing a new e-commerce website with guided selling built on Oracle Commerce, with Oracle's CPQ solution, all tied to their Oracle Service foundation and three back-end ERP tools using SnapLogic middleware. Robert has a BS in Mechanical Engineering from University of Wisconsin, an Executive MBA from London Business School, and is currently undertaking a Global Digital Business MBA with Zigurat Innovation & Technology Business School and the University of Barcelona. He is based out of Georgetown, TX.

Dive into Product Training Workshops

Travel into Las Vegas early to take advantage of free Oracle Commerce Cloud pre-conference training on Monday afternoon and Tuesday morning to build your skills and advance your career. Training includes options for business users, technical users, latest release summaries, and even a “super session” highlighting everything new and coming for CPQ.

Ask the Commerce Cloud Experts

Schedule a meeting with a Commerce Cloud product expert for one-on-one advice, offered every day of the conference. Appointments are made onsite starting Tuesday, March 19 from 7:00 p.m. to 8:30 p.m. in the Exhibit Experience so arrive early and secure the time that works best for you.

Utilize Collective Learning

Absorb knowledge more efficiently with the Collective Learning Program. These interactive sessions use methods rooted in science, and are proven to help you retain content while having fun.

Commerce Solution Areas

Attend sessions that will help you prepare your business for commerce anywhere—any business model, any touchpoint, any interaction.

Build an Irresistible Site

Find out how to manage content and product catalogs, accept payments securely, support multiple countries and brands, create a seamless customer login experience, integrate additional capabilities, and make it all mobile-friendly.

Attract and Convert

Once you’ve built a killer site, how do you get visitors there and convert them into customers? Learn how Oracle supports SEO, promotions, marketplaces, and more to attract your target prospects and turn them into buyers.

Optimize the Experience

Speed, ease of use, and relevancy are key to a sticky site that results in large transactions. These sessions will tell you about personalization, improving site search with greater relevancy, accelerating page load times, and how artificial intelligence optimizes the shopping experience.

Create Lifetime Loyalty

Fostering loyalty is crucial in today’s ultra-competitive, customer-led market. Come hear about our latest product, Oracle Loyalty Cloud, and learn secrets to driving customer loyalty.

Launch New Business Models

Brands are finding new ways to satisfy consumers who don’t want to make long term commitments. Learn how Oracle CX supports pay-as-you-go, guaranteed consumption rates, individually configured bundles, and subscription business models.

Future of Commerce

Headless commerce, conversational commerce, direct-to-consumer, and co-existing with Amazon are just a few of the hot topics we’ll explore. Plus, learn what’s on the roadmap for Oracle Commerce Cloud.

Customer Experience Executive Summit (by invitation only)

The Oracle Executive Summit is a special event within Modern Customer Experience that brings together industry experts, senior business leaders, and Oracle executives in an exclusive environment to network and share the latest CX best practices and technology advancements. Contact your Oracle sales representative if you are vice president level or higher and are interested in participating.

If you have been invited to attend the Customer Experience Executive Summit, please respond to the invitation to register, or contact the registration team with questions via email or by calling 1.866.254.8740 (US and Canada) or +1.650.416.8794 (International).

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