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Oracle Eloqua: Intelligent Campaign Orchestration
Orchestrate brilliant campaigns to drive engagement across each stage of the customer experience from the simplest to the most sophisticated buying cycles, for B2B or considered purchase audiences. Oracle Eloqua has best-in-class marketing automation to create optimized, personalized campaigns across online and offline channels.
A Complete Marketing Solution for the Entire Customer Lifecycle
Intrigue and win over audiences with personalized campaigns across multiple channels. Oracle Eloqua equips marketers with intelligent campaign management, flexible data management, accurate lead generation, and insightful sales enablement tools to engage buyers when they want to be engaged on their preferred channel.
How does Oracle Eloqua drive marketing excellence?
Marketers use Oracle Eloqua to:
- Create sophisticated nurture experiences for adaptive journeys, at scale
- Target and segment audiences using real-time data to create personalized experiences
- Implement ABM strategies that engage, convert and expand target accounts
- Connect data from any system with an extensible, open framework
- Maintain clean and complete data across multiple regions and instances
What makes Oracle Eloqua different from other marketing automation platforms?
At Oracle, we believe that Data is the most fundamental ingredient to success. Without a solid ‘data-first’ foundation and philosophy, it’s not possible to deliver an experience that is relevant, timely and consistent. Oracle Eloqua provides marketers with the opportunity to connect data from multiple sources to ensure they are delivering targeted messages to customers at the precise moment they are looking to engage.
Oracle Eloqua allows any marketer to create sophisticated nurture experiences for adaptive personalized journeys in minutes by simply dropping and connecting the campaign building blocks onto the Campaign Canvas. They can include any channel with which they want to engage whether paid, owned or earned. Campaigns can be easily updated, even while in flight, with little disruption and no need to clone the campaign.
Oracle Eloqua provides marketers an intuitive way to accurately identify and prioritize the best leads. Rather than using a points-based approach that can easily lead to false positives, Oracle evaluates each lead according to their percentage to ideal, based on any combination of profile and engagement criteria. Additionally, marketers may have multiple lead models for differing offers and assign more than one lead score to a contact to understand specific interest.
Oracle Eloqua offers enterprise scalability that easily supports high volumes of contacts and leads that can be processed without data limitations. Oracle’s open, flexible framework connects data from any system and customers gain functionality of real-time data flows that marketers can control and configure to pull in essential custom objects and data without IT support.
Eloqua Remains a Leader in the Gartner Magic Quadrant for CRM Lead Management 2019
Once again, Gartner ranked Oracle Eloqua as a Leader for its clear market understanding and sales strategy. The report saw as Eloqua’s strengths: data management, ABM functionality, and scalability. See how Eloqua compares to other CRM Lead Management Leaders.
Capabilities
Open all Close allTargeting and Segmentation
Using Oracle Eloqua, marketers can unite online and offline behavioral and firmographic data from multiple channels or sources to inform, build, filter and segment audiences.
Cross-Channel Campaign Orchestration
Oracle Eloqua enables marketers to create dynamic, cross-channel campaigns that intrigue buyers and intelligently adapt the experience in real-time.
Lead Management and Scoring
Oracle Eloqua provides marketers with an intuitive and simple way to accurately identify the highest quality leads. Marketers can set up multiple models to evaluate a lead for the right fit, and once qualified, programmatically send to sales in seconds.
Sales and Marketing Alignment
Oracle Eloqua brings marketing and sales closer together through unified buyer and account intelligence to identify, prioritize, and track high-valued opportunities across the engagement cycle. Bring ABM strategies to life using real-time account insights.
Marketing Measurement
Measuring marketing impact is easy with Oracle Eloqua’s out-of-the-box, robust reporting. Backed by the power of Oracle Business Intelligence, marketers gain high-level and detailed insights to guide critical decisions in real-time
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Movember Increases Revenue Through Advanced Targeting with Oracle Eloqua
After years of rummaging through spreadsheets to execute each campaign, Movember's marketing team upgraded to Oracle Eloqua. By the end of the 2018 campaign alone, Movember had raised more than $100 AUD million globally and is now funding clinical research on prostate cancer.