Oracle CX for High Tech, Manufacturing, and Automotive

Deepen digital capabilities and cut through product-only mindsets. Oracle CX for High Tech, Manufacturing, and Automotive connects customer data with asset data for a holistic 360-degree customer view that improves sales and service experiences, provides new revenue opportunities, and better supports partners, resellers, and dealers.

Frost & Sullivan executive brief: The Vision for Service Transformation in Manufacturing

Explore Oracle CX for High Tech, Manufacturing, and Automotive

CX solutions for high tech

Embrace digitization and emerging technologies to create a customer-centric view, reduce time to market, minimize product lifecycles, and open potential revenue streams.

Clean, complete data

Use clean, consistent, and complete customer data to intelligently improve service operations, service sales, and asset performance.

AI-optimized processes

Leverage AI to optimize quoting, pricing, and ordering processes.

Partner channel support

Fully support partners and dealers. Boost sales with partner programs and marketing development fund (MDF) management.

Digital customer service

Give customers an array of digital customer service channels to choose from, including chat, cobrowse, email, video, and field service.

CX solutions for high tech

CX solutions for industrial manufacturing

Accelerate time to market and transform your go-to-market execution with a complete CRM to back-office solution that’s tailored for the manufacturing industry. Capture market opportunity, support new businesses models, stay relevant, and increase customer lifetime value (CLV).

Data-driven personalization

Leverage enriched data for both known and unknown customers to intelligently personalize offers across marketing channels.

CRM to back-office integration

Coordinate and streamline configuration, quoting, and ordering processes while taking advantage of real-time inventory checks to optimize and track deliveries.

Combined customer and asset data

Proactively serve customers by monitoring, servicing, and managing their assets to increase performance and enhance customer lifecycle recommendations.

Intelligent recommendations

Leverage customer and asset data to provide intelligent recommendations for optimizing asset usage and providing subscription offerings.

Improve field service productivity

Maximize field technician utilization with smart job assignment, scheduling, and routing.

CX solutions for industrial manufacturing

CX solutions for automotive

Take advantage of a complete CX solution suite across sales, service, ecommerce, marketing, loyalty, AI, and data management to engage customers, empower dealers, and offer next-level customer and vehicle care.

Automated, data-driven, personalized experiences

Target customers with data-driven campaigns and deliver product, offers, personalized content, and sales/service guidance across all channels to increase brand engagement.

Dealer and wholesaler channel support

Provide a complete customer experience (CX), segment and target high-value customers, and increase customer lifetime value—from marketing to sales to customer service.

Subscription management and recurring billing support

Leverage new, innovative subscription pricing models and manage them from start to finish for sustainable, long-term revenue growth.

CX solutions for automotive

Oracle CX customer success in high tech, manufacturing, and automotive

View more customer successes

Key benefits—CX for high tech, manufacturing, and automotive


Fast-evolving digital assistants are getting more attention from manufacturers

Paul Vallejo, Solution Manager, Industry Strategy Group, Oracle

Manufacturers are facing a number of challenges as they adapt to the new normal brought on by COVID-19. The good news is that there are technological solutions that can help them continue to thrive. Digital assistants can be implemented rapidly for an immediate impact on productivity. Digital assistants have moved beyond simple chatbots to highly capable and flexible tools.

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Release Readiness

Oracle CX release readiness

See what’s new in Oracle CX for Industries. Review the latest features, including capability overviews, business benefits, setup considerations, and usage tips.

CX for Industries documentation

CX for Industries documentation

Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about Oracle CX for High Tech, Manufacturing, and Automotive. You'll find all of these resources and more in the Oracle Help Center.

Cloud learning

Develop your CX skills

Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about the training and certification you can rely on to ensure your organization's success.

Support and Services

Oracle Cloud Marketplace

Power transformation with innovative partner applications and services. Find the most comprehensive list of sales cloud, service cloud, and marketing cloud applications in the Oracle Cloud Marketplace.

Consulting and partner services

Customer experience (CX) best practices

CRM best practices

A customer relationship management (CRM) system isn’t just one solution; it’s an end-to-end solution that should include sales cloud, service cloud, commerce cloud, and marketing cloud, as well as an AI-enabled customer data platform (CDP) that can combine online, offline, and third-party data sources for a complete, dynamic customer view. To create a CRM solution that your sales reps will use, you need get all the pieces right. That why it’s good to be aware of the best practices.