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Oracle Modern Best Practice—B2C Omnichannel

B2C Multichannel to Omnichannel Experience
Connect and Engage Customers

B2C Multichannel to Omnichannel Experience

Today’s customer has higher expectations than ever. Meet those expectations with a consistent, relevant, and personalized buying process—no matter how customers choose to interact with your brand.

Use digital assistants to respond promptly, answer knowledgeably, and delight the customer Enable direct purchasing anywhere, anytime with social and mobile tools. Deliver a seamless—and more profitable—customer journey across all devices and channels.


Link Online to In-Store
Mobile. Analytics. Social. icon Mobile. Analytics. Social.

Link Online to In-Store

Connect the online with the physical experience (store, website, and/or warehouse). Integrate chat, phone, and social functions along with recommendations and reviews.


Integrate Social Presence
Mobile. Social. AI/ML. icon Mobile. Social. AI/ML.

Integrate Social Presence

Enable direct purchasing by integrating electronic product catalog to social selling presence.


Mobile Optimization
Mobile. Social. icon Mobile. Social.

Mobile Optimization

Use responsive design to deliver consistent customer experience across all devices and channels.


Configure Location Services
Mobile. Social. icon Mobile. Social.

Configure Location Services

Recognize opted-in customer presence and push location-specific content.


Integrate Clienteling
Mobile. Social. AI/ML. icon Mobile. Social. AI/ML.

Integrate Clienteling

Enable store associates to deliver a highly personalized assisted shopping experience.


Handoff to Customer Care
Mobile. Analytics. Social. icon Mobile. Analytics. Social.

Handoff to Customer Care

Automatically send customer and order information to the service center with rules-driven workflow.


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