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Oracle Modern Best Practice—B2C Awareness to Interaction

B2C Awareness to Interaction
Right Customers, Right Time

B2C Awareness to Interaction

When a customer lands on your web site or starts researching your product, your interaction with them has just begun. With AI and machine learning, organizations can predict future customer behavior based on the interactions of thousands of other customers with similar profiles—and even based on third-party data (such as geographic and macro-economics trends).

Target organizations, individuals, roles, or customized segments with more personalized offers and online interactions. Drive more website traffic with SEO tailored to customer interests and search patterns. Deliver targeted promotions to the right customers, at the right time—and drive results.


Create Optimized Web Presence
Mobile. Analytics. Social. Big Data. AI/ML. icon Mobile. Analytics. Social. Big Data. AI/ML.

Create Optimized Web Presence

Drive website traffic by improving search engine optimization (SEO) from all dynamic commerce-created pages.


Provide Adaptive Experience
Mobile. Analytics. Social. AI/ML. icon Mobile. Analytics. Social. AI/ML.

Provide Adaptive Experience

Display content based on how users get to your website, click behavior, and third-party data. Adjust user experiences as they move through your website.


Intelligent Search and Navigation
Mobile. Analytics. Social. AI/ML. icon Mobile. Analytics. Social. AI/ML.

Intelligent Search and Navigation

Tailor search results based on customer interests and provide product comparisons for easy decision-making. Enable users to find items in the fastest and most effective way.


Entice Account Login
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Entice Account Login

Prompt visitors to login and make it easy with features like social login. Incorporate loyalty programs, promotions, and other account-specific benefits.


Apply Additional Personalization
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Apply Additional Personalization

Dynamically personalize user experience based on visitor profile and needs and first-party data.


Pinpoint Promotions and Merchandising
Mobile. Social. AI/ML. icon Mobile. Social. AI/ML.

Pinpoint Promotions and Merchandising

Maximize value per order with targeted promotions, recommendations, and content.


Add to Cart
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Add to Cart

Record product selections and quantities. Retain cart information across web and retail systems.


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