Oracle Customer Data Management (CDM)

Establish a quality data foundation

Give your sales, marketing, and service teams what they really want—consistent, accurate, and relevant customer data at their fingertips. Clean, deduplicate, and consolidate data across your entire business for optimal data access and quality.

Customer data hub

Improve operational efficiencies across finance, sales, marketing and service teams, using a single, consistent, and accurate customer profile.

Identify duplicate data

Easily discover duplicate records as they enter your systems and match duplicate records that already reside within your systems.

Duplicate resolution

Resolve duplicate records with confidence and retain the strongest customer records collected by your organization.

Data steward interface

Give your data steward complete control of your data with a user-friendly UI built for their needs and your business requirements.

Back-office integration

Leverage a single, complete, and accurate customer master record across your business through a simple ERP integration.

CRM data enrichment

Enrich, enhance, and update customer data with AI-sourced, second- and third-party information to ensure the accuracy and completeness of address and customer profile elements.

Account enrichment

Complete your customer profile with the most up-to-date demographic and firmographic attributes, corporate hierarchies, and relationship data sourced by Dun & Bradstreet.

Account intelligence

Arm your teams with up-to-date insights and data about your prospects. Enrich customer records with firmographic data points and 68 types of real-time, AI-sourced company signals using Oracle DataFox. Your reps can easily monitor news and key milestones on prospects and improve the relevance and personalization of their outreach.

Address verification

Validate and autofill customer address data in real time with data sourced from postal authorities and geospatial experts.

Smart data

Find what you need faster and prevent dirty data from entering your systems. Save time and increase accuracy with autofill profile and address elements and typeahead search.

Data cleansing

Provide your sales and service teams the most accurate data possible when they need it most.

Power your business with AI-driven data

Increase revenue, improve operational efficiencies and provide uniform customer data throughout the entire customer lifecycle with the cleanest and most complete data.

Data for sales

Empower your sales teams with better customer data. Provide sales operations with accurate location data for territory management, give your sales managers curated data to grow total addressable markets, and enable sellers with precise data to understand and prioritize their prospects.

Data for marketing

Enhance marketing campaigns with enriched segmentation powered by real-time demographic and firmographic data and real-time account data signals.

Data for service

Make every customer service touchpoint matter and provide a delightful customer service experience with accurate, real-time customer data.

AI-powered data

Surface business insights you can trust. Clean and complete data helps you gain the insights and outcomes you need to compete.