Oracle, top-ranked in the Q4 2018 Forrester Wave B2B Marketing Automation Platforms, received the highest score possible in the data management and lead nurturing criteria. Oracle also received the top ranking for Strategy, scoring highest possible in criteria of vision, go-to-market, product roadmap, innovation agenda, and support for global deployments.
Oracle sees a world where marketers use data to create irresistible connected experiences.
Capturing new buyers is important. But keeping them—that’s what really counts. With the omnichannel fluidity of Oracle Marketing Cloud, you can fan the flames of loyalty across touchpoints—from a buyer’s first interaction with your brand to their ascension into post-purchase.
If you want to drive integrated cross-channel marketing, higher engagement across your content marketing campaigns, personalized B2B strategies, optimized B2C mobile marketing channels, and gain real-time analytics and insights, look no further.
The industry’s only gapless suite of marketing applications, Oracle Marketing Cloud helps connect the dots for customers with a potent mix of first-, second-, and third-party data. It’s uncommonly intelligent. And it’s in our DNA. A vital part of our customer experience umbrella, Oracle Marketing Cloud delivers irresistible, consistent, and connected customer experiences—wherever they are and however they choose to engage.
Go on, move. With Oracle Marketing Cloud.
The ability to deliver messages directly to your customers has changed marketing and enabled a new level of personalization. The more individualized the available data, the more customized and hypertargeted the interaction can be—whether it’s through web, mobile, or social channels. But this has not necessarily made marketing easier. As consumers and customers are inundated with more messages, there are new challenges. For a marketer, being heard above the noise has never been more difficult.
Ultimately, our objective is to help marketers achieve new levels of visionary marketing. Technology should automate the low-value, manual, day-to-day marketing tactics and free up your marketers to spend more time on strategy and vision. The whole point of marketers using technology in the first place is to unleash their human potential. So they can spend time doing what computers can’t—applying creativity, relying on their instincts, and driving visionary marketing.
At a time when there’s more scrutiny on marketing budgets, time constraints on your employees, and limits on the talent you can bring on board, it just makes sense to use technology to work less, but market more.
Oracle Marketing Cloud for industries leverages the best-in-class product portfolio to address distinct, industry-specific requirements. With solutions for financial services, communications, consumer goods, and more, Oracle enables marketers to accelerate the delivery of innovation, enhance customer experiences, and improve margins to drive competitive advantage.
Whether you are a B2C marketer orchestrating high-volume marketing programs to attract the very best customers, a B2B marketer focused on generating the highest quality leads for your sales teams, or a B2B2C brand transitioning to selling directly to your customers, Oracle Marketing Cloud has the tools and expertise to ensure your success. We recognize that each of your businesses is unique and offer solutions built for the challenges you face.
Comcast gets 20:1 return on customer experience with Oracle.Watch video case study (2:14)
Oracle simplifies how marketing teams harness digital innovation and grow revenue.
Oracle was positioned highest for its ability to execute in the Gartner's Magic Quadrant for CRM Lead Management.
Oracle was named a leader for its completeness of vision and ability to execute in the Gartner 2018 Magic Quadrant for Multichannel Marketing Hubs.
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