Life Sciences Advertising and Customer Experience Solutions
Give your advertising, marketing, sales, and service teams the tools they need to strengthen connections with medical professionals and patient communities.
See why Oracle was named a Leader in The Forrester Wave™: Sales Force Automation Solutions, Q2 2021.
Make every interaction matter with Oracle Advertising and CX
Give sellers the information they need to build trusted relationships
Provide sellers with a holistic view of accounts and territories at a glance. Enable every seller to focus on building relationships, whether they’re engaging large hospital systems or individual prescribers.
Learn more about Oracle SalesTarget customers and employ account-based marketing to close business faster
Personalize every communication to deliver the most relevant, useful content to every individual or account.
Learn more about Oracle Eloqua Marketing AutomationExpand your ad reach, optimize your ad spend, and protect your brand
Improve the effectiveness of your digital ad spend by focusing your spend on key market segments. Prevent your ads from appearing in risky site categories. Accurately measure ad performance.
Learn more about Oracle AdvertisingDeliver high-touch service where your customers want it and when it matters most
Use automation to quickly guide customers and individual clinicians to the answers they’re looking for. Free up your agents to focus on complex questions and high-touch service.
Learn more about Oracle B2B Service
“With Oracle CX, we improved data visibility and transparency by unifying sales and service features. This enabled us to monitor key performance indicators and access a centralized source of customer data, which continues to improve our sales management.”
Jung-Hun Bae
Team Leader of Management Support Team, Megagen Implant Co., Ltd.
6 lead management best practices that build account-based marketing success
Kayleigh Halko, CX Product Strategist, Oracle
The rules of B2B marketing are changing. Brands are embracing account-based marketing (ABM) strategies, which revolve around engaging the right buyers, not just generating thousands of unqualified leads. CX Product Strategist Kayleigh Halko delves into six lead management best practices that build ABM success.
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Oracle Live on CX: Create long-lasting customer relationships with relevant, personal experiences
Hear from Rob Tarkoff, Oracle CX SVP and GM, members of the CX product team, and customers, on trends and innovation in CX.
Oracle is named a Leader in the Forrester Wave for Sales Force Automation Solutions, Q2 2021
Forrester recognized that Oracle has “a solid vision grounded in data and AI and an aligned roadmap designed to automate data management and sales processes and provide hyper-personalized, role-based experiences.”
Tap the SmarterCX community
Read about trends in approaches to marketing and sales, helpful hints, and best practices in this rich hub of resources.