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The mobile, social, analytic, and big data capabilities built into modern marketing best practices enable you to launch more successful events. Nurture prospects and communicate to prospects in a variety of ways. Create events, administer multi-channel marketing for an event, and manage all aspects of events—from roadshows to large conferences. Use the following modern best practice as your roadmap to create, measure, and repeat the success of marketing events.
Define the event and the key details: products, segment, schedule, location logistics, communication plan, required content, responsibilities, resources, metrics, and offers.
Define digital content, collateral, promotion, and social media activities for an event.
Purchase, generate, analyze, and segment internal and external prospect lists to create a highly targeted audience.
Communicate offer via email, direct mail, telesales, web, social media, and other vehicles to attract potential attendees.
Capture prospect, lead, opportunity, or customer information to register attendees for the event.
Perform roll out activities and manage event logistics.
Assess event results based on preset metrics, such as attendee feedback, media exposure, and generated leads.
Rule-based qualification based on profile, interest, demographics, and behavioral criteria with rule-based dashboards. Securely distribute the resulting qualified leads to sales.
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