Campaign Measurement and Insights

Measure What Matters

Understanding what matters to your customer is key to campaign success. So stop focusing on impressions and start impressing customers.

Campaign measurement and insights

Data-driven marketing has introduced a level of transparency and accountability to digital media that provides marketers and publishers with better metrics, insights, and performance.

Oracle products enable you to measure the connection between online presence and offline sales, while also quantifying viewability, attention, and brand safety.

The result is a crystal clear picture of the context of your advertising, what your audiences are paying attention to, and overall how well your campaigns drive sales.

Better understand buyers

Using the most accurate and relevant metrics available, Oracle enables you to track how effectively your campaigns connect with buyers.

  • Identify new audience opportunities and use actionable insights on buyers to create super-effective campaigns
  • Make sales-based optimization decisions and get buyer-reach validation while campaigns are running
  • Include buy-through-rate and ROI/ROAS in post-campaign metrics
  • Understand the offline sales lift of your campaign
  • Get a detailed profile of customer segments, such as site visitors, brand switchers, and more
Customer story: Heineken works with Oracle Data Cloud to understand and measure consumer preferences (PDF)
Measure viewability, attention and brand safety with Moat

Measure viewability, attention and brand safety with Moat

Understand the impact of your advertising like never before with Moat’s industry-leading attention analytics and intelligence suite. Know how well your advertising engages your audience and captures attention, across desktop and mobile display and video.

  • Viewability: Measure and optimize your performance with the industry's most important metrics, including 50+ MRC Accredited Metrics
  • Attention: Understand how effectively your creative delivers interactions and engages your audience
  • Invalid Traffic Detection: Be confident that your messaging reaches your intended audience
  • Audience insights: Know who you’re reaching and how you’re performing with advanced audience insights
Find out more about how Moat provides trusted measurement, analytics, and intelligence to the world’s largest brands, and leading publishers and platforms
Pinterest Drives Sales with Oracle Data Cloud

What Oracle is helping us do is deliver that value and prove that Pinterest is a great place for advertising to happen.

—Gunnard Johnson, Head of Measurement Science and Insights, Pinterest

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