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Oracle Advertising (Oracle Data Cloud)
In today's fast-paced, unpredictable, digital world, it's not enough for marketers to identify relevant customer audiences online. Now they’re tasked with answering more and more questions about investments. How are your audiences engaging with content? Does the advertising channel where your content appears present a brand risk or opportunity? Is the audience human or fraudulent? What is the advertising ROI? With Oracle Advertising, you can answer these questions today, and be ready for what's next.
Join Carly Crittenden, Head of Brand Partnerships at Moat by Oracle, and learn how to use metrics to measure ads across channels.
Learn how Oracle is creating a seamless customer journey with adtech and martech.
Get all the details about the discovery of "StreamScam," the largest connected television (CTV) ad fraud operation exposed ever.
Why choose Oracle Advertising?
Unlock success with the full suite for modern marketers
From fraud protection and maximizing ad spend, to audience delivery and customized brand safety, discover why Oracle Advertising solutions are the key to unlocking digital success.
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Award-winning solutions
Oracle Advertising has won multiple Adweek's Readers’ Choice awards for brand safety and ad verification, measurement and analytics, and DMP. See how Oracle Advertising provides award-winning data and technology solutions designed for every stage of the advertising journey.
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Better advertising outcomes
Oracle Advertising empowers advertisers to maximize performance and drive better outcomes through high-quality targeting data, innovative contextual technology, and powerful measurement solutions.
Oracle Advertising Solutions
Activation
Get the returns you need on your first-party data and advertising spend with data onboarding, unique curated data assets, and contextual-intelligence tools. Reach and engage both customers and prospects across digital channels, and do so in the right environment for your brand with our category-leading brand safety and suitability solutions.
Measurement
Use our award-winning Moat products to measure the impact of your advertising, with more than 50 metrics accredited by the Media Rating Council (MRC) across video, display, and in-app for a customized view of performance. Understand people-based reach and frequency across both TV and digital, and use an in-depth understanding of consumer attention to attribute campaign success to sales.
Oracle Advertising customer successes
Our solutions help the biggest brands, agencies, and publishers deliver exceptional customer experiences that drive better business outcomes.
What Happened: A 2020 Adtech Retrospect
Kori Wallace, Senior Content Marketing ManagerThe adtech industry was no exception to the economic ramifications of a world facing a crisis in 2020. But beyond some of the front-and-center news stories, what are some other themes that dominated the year? From ad fraud to digital audio and all the trends in between, get our top seven adtech industry takeaways of 2020 and learn how they will lead us into 2021.
Advertising and marketers—Connected data for connected experiences
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2020 Year in Review: Top 7 Trends in Adtech
2020 was a year unlike any other—even for the adtech industry. Learn about some of the key trends of 2020. Discover the top seven trends that extend across CTV, IVT and fraud, eSports, brand safety, and more.
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Switched On: Navigating the Advanced TV and Video Landscape
Discover how TV went from traditional to transformative, gain insights, and get tactical.
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Audiences, context, and measurement
The digital marketer’s pocketbook on how to build a data-driven digital advertising strategy.
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The Pulse
Read the monthly roundup of the latest in-market initiatives and thought leadership from Oracle Advertising.
Measure cross-platform impact in 5 steps
Get the formula that ensures you are reaching the right audience, at the right frequency, and doing it all with ease.
Resources
About Oracle Advertising
Built through global, industry-leading origins, Oracle Advertising solutions work across audience, context, and measurement to give marketers the data and tools needed for every stage of the marketing journey.
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How can we help you?
Connect with our experts to answer all of your audience, context, measurement, and general data questions.
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Join the Oracle Advertising team
Build your career with some of the most innovative leaders in the adtech industry.
Attend an event
Learn key tactics to maximize campaign ROI at our digital events. Get informed on today's most pressing topics such as invalid traffic detection (IVT), brand safety, attention analytics, and more.
Request a Moat demo
Discover how you can measure and drive attention across all your campaigns with Moat by Oracle.
Contact us
Reach our associates for sales, support, and other questions.