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Oracle Advertising (Oracle Data Cloud)

In today's fast-paced, unpredictable, digital world, it's not enough for marketers to identify relevant customer audiences online. Now they’re tasked with answering more and more questions about investments. How are your audiences engaging with content? Does the advertising channel where your content appears present a brand risk or opportunity? Is the audience human or fraudulent? What is the advertising ROI? With Oracle Advertising, you can answer these questions today, and be ready for what's next.

Oracle Advertising
Webinar: The Evolution of Cross-Channel Ad Measurement

Join Carly Crittenden, Head of Brand Partnerships at Moat by Oracle, and learn how to use metrics to measure ads across channels.

Converging adtech and martech to expand your reach

Learn how Oracle is creating a seamless customer journey with adtech and martech.

Webinar: Oracle Data Cloud exposes StreamScam ad fraud operation

Get all the details about the discovery of "StreamScam," the largest connected television (CTV) ad fraud operation exposed ever.

Why choose Oracle Advertising?

Unlock success with the full suite for modern marketers

From fraud protection and maximizing ad spend, to audience delivery and customized brand safety, discover why Oracle Advertising solutions are the key to unlocking digital success.

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Unlock success

Award-winning solutions

Oracle Advertising has won multiple Adweek's Readers’ Choice awards for brand safety and ad verification, measurement and analytics, and DMP. See how Oracle Advertising provides award-winning data and technology solutions designed for every stage of the advertising journey.

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Award-winning solutions

Better advertising outcomes

Oracle Advertising empowers advertisers to maximize performance and drive better outcomes through high-quality targeting data, innovative contextual technology, and powerful measurement solutions.

Learn more about activation

Learn more about measurement

Better advertising outcomes

Oracle Advertising Solutions

Activation

Get the returns you need on your first-party data and advertising spend with data onboarding, unique curated data assets, and contextual-intelligence tools. Reach and engage both customers and prospects across digital channels, and do so in the right environment for your brand with our category-leading brand safety and suitability solutions.

Measurement

Use our award-winning Moat products to measure the impact of your advertising, with more than 50 metrics accredited by the Media Rating Council (MRC) across video, display, and in-app for a customized view of performance. Understand people-based reach and frequency across both TV and digital, and use an in-depth understanding of consumer attention to attribute campaign success to sales.

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Oracle Advertising customer successes

Our solutions help the biggest brands, agencies, and publishers deliver exceptional customer experiences that drive better business outcomes.

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Disneyland Paris uses Contextual Intelligence to help families find fun

December 21, 2020

What Happened: A 2020 Adtech Retrospect

Kori Wallace, Senior Content Marketing Manager

The adtech industry was no exception to the economic ramifications of a world facing a crisis in 2020. But beyond some of the front-and-center news stories, what are some other themes that dominated the year? From ad fraud to digital audio and all the trends in between, get our top seven adtech industry takeaways of 2020 and learn how they will lead us into 2021.

Featured blogs

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Advertising and marketers—Connected data for connected experiences

    Measure cross-platform impact in 5 steps

    Get the formula that ensures you are reaching the right audience, at the right frequency, and doing it all with ease.

    Read the guide

  • 2020 Year in Review: Top 7 Trends in Adtech

    2020 was a year unlike any other—even for the adtech industry. Learn about some of the key trends of 2020. Discover the top seven trends that extend across CTV, IVT and fraud, eSports, brand safety, and more.

    Watch the video (1:50)

  • Switched On: Navigating the Advanced TV and Video Landscape

    Discover how TV went from traditional to transformative, gain insights, and get tactical.

    View the guide (PDF)

  • Audiences, context, and measurement

    The digital marketer’s pocketbook on how to build a data-driven digital advertising strategy.

    View the guide

  • The Pulse

    Read the monthly roundup of the latest in-market initiatives and thought leadership from Oracle Advertising.

    Read now

Resources

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Build your career with some of the most innovative leaders in the adtech industry.


Attend an event

Learn key tactics to maximize campaign ROI at our digital events. Get informed on today's most pressing topics such as invalid traffic detection (IVT), brand safety, attention analytics, and more.


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Discover how you can measure and drive attention across all your campaigns with Moat by Oracle.


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