No Results Found

Your Search did not match any results

Ebook: What is Augmented Analytics?

Machine learning and AI have powered the next evolution of analytics. Discover more with the free O'Reilly ebook What Is Augmented Analytics?

Oracle: A Leader In The Forrester Wave™ for Enterprise BI Platforms, Q3 2019

Oracle and the Oracle Analytics product have been named a leader in The Forrester Wave™ Q3 2019: Enterprise BI Platforms (Vendor-Managed) following a 19-criterion evaluation.

Analytics Reinvented: Start the Journey

Data is everywhere. It comes from our environment, our business, even ourselves. Data connects us. But access to data alone is not enough. Start the journey to understand your data with machine learning-based insights.

Why Analytics for Your Business from Oracle?

Every organization has the need for analytics and business intelligence. That is, every organization has data they need to gather, analyze, and interpret. But that is easier said than done. As technology evolves and the amount of data and data sources grow exponentially, today’s fast-paced business environment may leave you with little time to rethink your analytics initiatives. Accessing new data sources, and being able to determine what is valuable and what is noise, is no easy feat. Without the time or means to evolve—or technology that’s flexible enough to grow with your business—you can only achieve the status quo. Innovation will have to wait.

Augmented Analytics and Business Intelligence for All

Great analytics helps you uncover solutions to your business challenges. When analytics is incorporated as a fundamental component of your ongoing business strategy, everyone in your organization is empowered to understand what happened and why it happened, and leverage that data to predict what will happen next.

Analytics initiatives conform to whatever business you are in and adjust to diverse user needs. For example, marketing pros use analytics and business intelligence to measure campaign results and ROI, harnessing that data to ensure that the right offers are delivered to customers at the right time. And they can predict what buyers will respond to next. HR captures insights about employees and potential talent, using that data to optimize recruitment, retain top performers, and even predict turnover talent across the enterprise. IT staff has different priorities, providing the reports and dashboards that enable users to dig into data on their own while maintaining data governance and security. To be truly effective, a comprehensive analytics solution must combine dynamic self-service discovery with enterprise reporting and advanced analytics capabilities. From an administration perspective, that means governance and flexibility and access to any type of data source, as well as data preparation and analysis capabilities for all users.

Uncover New Opportunities and Data Insights

Advancements in analytics technology are creating new opportunities for you to capitalize on your data. Modern analytics are predictive, self-learning, and adaptive to help you uncover hidden data patterns. They are intuitive as well, incorporating stunning visualizations that enable you to understand millions of rows and columns of data in an instant. Modern analytics are mobile and easy to work with. And they connect you to the right data at the right time, with little or no training required.

Oracle Analytics delivers a comprehensive and secure platform that takes into account the various needs of your users with solutions that connect them to the information they require. Whether you have 2 or 2,000 users, you can scale up or down as needed and derive meaningful insights from a variety of data sources and data types—both structured and unstructured. With the flexibility to run your analytics in the cloud, on premises, or both, no data is off limits.

A Centralized Analytics Platform Delivers a New Way to Work

The workforce is changing, bringing about a new way to work. A centralized analytics platform where IT plays a pivotal role should be a fundamental part of your analytics strategy. With it, you can keep up with the demands of today’s tech-savvy workforce that expects to get up and running quickly. Deliver speed and simplicity to your users while maintaining the highest standards for data quality and security. The combination of business- and IT-led initiatives is the sweet spot for innovation.

Visualize Your Data

You want to see the data signals before your competitors do. Analytics provides the ability to see a high-definition image of your business landscape. By mashing up personal, corporate, and big data, you can quickly understand the value of the data, share your data story with colleagues—and do it all in a matter of minutes. Data visualization is key to this simplicity and it is embedded into all of Oracle’s analytics solutions—from mobile to desktop, department to enterprise, and on premises to cloud. Only Oracle delivers the continuity of experience for fueling analytical productivity.

On-the-Go Analytics with Mobile

Mobile analytics is nothing new. Oracle brings a new level of productivity to your mobile device with a location-aware “assistant.” Oracle’s mobile analytics solutions not only support voice recognition and mobile authoring, they also look at your digital footprint to notify you of insights relevant to your upcoming meetings. Content is continuously delivered to your phone to give you meaningful analytics depending on what is going in your business. Sharing and collaborative capabilities are provided so that you can ensure that your team members are all on the same page.

It all begins with a centralized analytics platform. With the ability to connect to any data source, database, or application (cloud or on premises), you can be confident that your data insights will represent a complete understanding of your business.

Learn more about Oracle Analytics.

Explore Oracle Analytics


Oracle Analytics is a comprehensive solution to meet the breadth of all analytics needs. Get the right data, to the right people, at the right time with analytics for everyone in your organization. With built-in security and governance, you can easily share insights and collaborate with your colleagues. By leveraging the cloud, you can scale up or down to suit your needs.

  • Business scenario modeling for “what if” analysis
  • Mobile capabilities with voice-enabled access and real-time alerts
  • Enterprise reporting to schedule and mass-produce reports


Self-service analytics drive business agility with faster time to insights. You no longer need help from IT to access, prepare, analyze, and collaborate on all your data. Easily create data visualizations with automated chart recommendations and optimize insights by collaborating with colleagues on analyses.

  • Data preparation for the business user
  • Data visualization for self-service visual analytics
  • Collaboration for shareable and traceable analysis


Augmented analytics with embedded machine learning throughout the platform drive smarter and better insights. Always on—and always working in the background, machine learning is continuously learning from the data it takes in, making it smarter and more accurate as time goes by. Uncover deeper patterns and predict trends for impactful, unbiased recommendations.

  • Predictive analytics for powerful one-click forecasting
  • Automated explanation of results that eliminate human bias
  • Automated data enrichment with no coding

Free Oracle Analytics Cloud Trial


Easy-to-follow guide on how to sign up for an Oracle Analytics Cloud trial.

Read the guide


Watch this short video and see how to start your trial today.

Watch the video


Go directly to the link and sign up for an Oracle Analytics trial.

Try it for free

In the Spotlight

The Forrester Wave Positions Oracle Analytics as a Leader
The Forrester Wave™ Positions Oracle Analytics as a Leader

Learn why Forrester rated Oracle Analytics a Leader and stated "Trust OAC [Oracle Analytics Cloud] like you've been trusting Oracle database and applications for decades."

Take Control of Your Data with Oracle Analytics
Take Control of Your Data with Oracle Analytics

Oracle offers a complete end-to-end data solution. Starting with Oracle Autonomous Data Warehouse and powered by Oracle Analytics, increase productivity while streamlining organizational workflows for a truly optimized experience.

DX Marketing Innovates Campaigns with Autonomous Database
DX Marketing Innovates Campaigns with Autonomous Database

Oracle Autonomous Data Warehouse helps DX Marketing integrate terabytes of 3rd-party data offline with online data in minutes with Oracle Analytics and Marketing Cloud for 14X revenue growth, reducing clients' customer acquisition costs by 52%.

Oracle Analytics products

Oracle Analytics Products

Meet the Oracle Analytics product family for cloud, on premises, and hybrid deployments.

View all
Oracle Analytics solutions

Technical and Business Solutions

Learn how Oracle Analytics solutions improve business and IT.

View all
Oracle Business Analytics Blogs

Drive Smart Decisions with Cloud Analytics,
Machine Learning, and More

Welcome to a New Era of Analytics

Oracle is embarking on its next evolution of analytics; one that takes a more customer-centric vision and enables automated insights under one brand: Oracle Analytics.

Am I Paying Too Much for Beer at My Ballpark?

Does it ever seem like beer prices at ballparks are a bit arbitrary? Do you wonder, am I paying more because my team is winning? Do you wonder, is this an East Coast thing, a West Coast thing? So did our VP of PM Strategy Rich Clayton…and he decided to take a deeper look!

How to Add Functions with a Simple Right-Click in Oracle Analytics

What would you say if I told you that advanced data analysis can be as easy as the right-click of a mouse? Preposterous? Impossible?

Oracle Analytics: Three Opportunities for Insight

Changing brand names isn't an uncommon occurrence. Datsun became Nissan, Microsoft Office became Office 365, and Jennifer Lopez became simply J Lo.

Predict Outcomes with Adaptive Intelligence via Machine Learning

The information revolution is disrupting the workplace and business ecosystem. To stay competitive, organizations are adapting to change with a combination of application optimization and a strong partner to collaborate with. Such is the relationship between Oracle and Cognizant.

Understand User Behavior Using Oracle Analytics

How would you like to know what your software users are thinking and how they might react in the future?

Extend Beyond Tableau for Enterprise-Class Analytics

Cloud-based business analytics is vital for today's organizations but finding the right business analytics solution can be a challenge.

The Rebirth of Role-Based Analytics Applications

It's no secret that business data of every conceivable type has grown exponentially, and many business analytics tools have sprung up to help organizations leverage this data productively.

Driving Consumer Loyalty with Business Analytics

Customer loyalty is everything in the world of consumer-packaged goods (CPG). Products can fly off the shelves or sit unsold for months based on the needs and perceptions of a fickle audience.

How Can CHROs Harness the Power of Data?

From the largest Fortune 100 companies to the most innovative startups, Chief Human Resources Officers (CHROs) play an integral role as transformative business leaders of their organizations.

Adopting an Analytics Strategy for Human Capital Management

Finding talented employees is only the beginning of the HR puzzle these days as organizations are adapting to rapid change, trying to improve recruiting and retention, and understanding better the business implications of these decisions.

Winning with Analytics and Machine Learning

Because companies crave a competitive advantage and desire better insight into their data, more and more are adopting analytics and machine learning in the marketplace.

Oracle Analytics Cloud Succeeds Where Others Fall Short

We all know that data is the fuel that powers business growth today. Making the most of that data depends on getting it into the hands of business stakeholders so they can model, manipulate, and understand it better.

Data, AI, and Analytics: What Matters Most

It seems like yesterday every company was talking about its technology vision for 2020. Embracing digital transformation, adopting cloud computing, and enabling information systems on the desktop have been hot topics for years.

Let Professional Mobile Catch Up with Personal Mobile

Let's face it—mobile devices are an indispensable part of our daily lives. These amazing devices keep us in touch with our friends and family, entertain us, and let us know exactly where we are and where we should be going.

Oracle Augments Gartner BI Bake Off

For the last four years, Gartner Research vice president Cindi Howson has conducted the Gartner BI (Business Intelligence) Bake Off in association with the Gartner Data & Analytics Summit.

Learn Modern Data Visualization with Oracle Analytics

Are you a business analyst curious about what Oracle Analytics can do? We recommend a new online course designed to provide you with the essentials of augmented data visualization.

Analytics and Business Intelligence 2020: Planning For What Matters Most

As we approach 2020, organizations of all sizes need a clear vision—call it 20/20 foresight—on how to actively plan for analytics and BI going forward.

Solving the World Bee Crisis with Oracle Analytics

Bees and other insects that pollinate flowers are being driven toward extinction, according to the World Bee Project (WBP), so the global community launched a new initiative in partnership with Oracle using analytics to help slow the decline.

Steps to Building an Actionable Marketing Dashboard

Every forward-thinking business today is focusing on being more data-driven. This holds true even for Marketing departments which are often assumed to be more creatively-focused.

How CFOs Can Unlock the Hidden Value in Their Data

Chief financial officers are emerging as the changemakers of modern business strategy in several industries, but they need the right tools to drive value, improve efficiency, and enable strategy beyond the borders of the finance function, according to a technology research survey by Accenture.

Oracle Analytics Cloud Gets Visualization Tune-Up

The latest version of Oracle Analytics Cloud includes a refreshed data visualization a capability that empowers business users to explore.