The mobile, social, cloud, and big data capabilities built into modern best practice enables you to better qualify leads, grow your pipeline, and drive sales. Capture better leads using data from many different sources, including mobile and social media. Make it easy for the entire organization to qualify, score, and review leads using mobile technology and social media. Use the following modern best practice as your roadmap to optimize your sales organization for growth.
Aggregate leads across multiple channels (social, campaigns, events, etc.).
Evaluate leads and prioritize. Rank leads after cleansing.
Use rule-based nurturing and scoring to identify high-quality leads.
Assign nurtured leads to sales or channel using rule-based territory allocation.
Use pre-configured assessment templates to review lead. Recycle unqualified leads for further nurturing.
Accept and convert qualified leads to opportunities.