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Популярни въпроси

Oracle Marketing

Oracle Marketing is the most comprehensive, integrated marketing solution available to launch cross-channel marketing programs and unify all prospect and customer marketing signals in a single view. This solution helps generate a higher return on digital marketing investments, create customer loyalty through superior campaign performance, and unlock real-time performance decisions during critical campaign cycles.

Oracle CX Marketing
Elevating Customer Experiences with Vitamix and Oracle CrowdTwist

Watch the replay to learn how Vitamix designed a loyalty program that transcends traditional spend-to-get programs and engages loyal customers.

Oracle Cloud CX Virtual Summit:
The Future of CX with Larry Ellison

Watch the Cloud CX Virtual Summit replays and hear Oracle CTO and Chairman Larry Ellison talk about how companies are re-engineering marketing, sales, and service to make every customer interaction matter.

Gartner Report: Magic Quadrant for CRM Lead Management 2020

Once again, Gartner named Oracle a Leader. Oracle was recognized for its completeness of vision and ability to execute.

Oracle Cloud CX Virtual Summit

Personalized Marketing in the Experience Economy

Customer experience matters more than ever. Watch the Oracle Cloud CX Virtual Summit replay to see how Oracle can help you interpret customer signals, match the pace of change, and deliver the experiences your customers demand.

Why Choose Oracle Marketing?

Unify your customer data

Connect customer behaviors, transactions, and demographics across marketing, sales, service, and your back-office applications to create the next great experience for each individual.

Learn how a customer intelligence platform can help

Unify your customer data

Deliver relevant experiences in real time

Collect data from more places, apply intelligence at scale, and use insights to deliver personalized customer experiences in the moments that matter.

Get personal with your B2C marketing campaigns

Personalize your B2B marketing initiatives

Deliver relevant experiences in real time

Easily execute sophisticated marketing

Empower marketers to use their intuition and creativity to orchestrate amazing B2B and B2C campaigns and irresistible customer experiences.

Watch the PETstock story (2:01)

Easily execute sophisticated marketing

Explore Oracle Marketing

Marketing automation solutions for personalized B2B marketing

Create targeted, cross-channel marketing campaigns, optimize lead generation activities, personalize customer and prospect communications, and automate marketing activities. Use real-time data-driven insights to engage, convert, and nurture buyer relationships to increase sales.

Featured Products

Data-driven campaign management for B2C marketing professionals

Simplify marketing campaign creation, execution, and measurement. Use built-in intelligence to capture real-time customer behaviors to produce sophisticated yet efficient B2C marketing campaigns.

Featured Products

View more customer successes

Oracle Marketing customer successes

With a data-first approach, Oracle helps marketing leaders deliver relevant, timely, and connected experiences to their customers wherever and however they choose to engage.

Comcast
JOANN
Kraft Heinz
Mack
Morningstar
petstock
Samsung
Schibsted
DocuSign tailors its marketing strategy to each type of customer with Oracle CX Marketing

DocuSign tailors its marketing strategy to each customer with Oracle Marketing

October 26, 2020

Change the Game with Oracle Eloqua’s AI for Marketers

Jennifer Wagner, Sr. Product Marketing Manager, Oracle

Oracle has made significant investments in AI to reduce the chronic areas of pain for marketers. We are excited to announce the launch of Oracle Eloqua Advanced Intelligence, a true game changer for B2B marketing.

Featured blogs

View all

Key benefits

  • Recognize your customers anywhere

    Recognize each customer across all their interactions with your brand so you can engage with them in a consistent and personalized way.

    Target, personalize, and engage with Oracle Eloqua Advanced Intelligence

  • Adapt to unpredictable customer journeys

    Improve customer engagement by delivering experiences that adapt in real time to the complexity and unpredictability of customer behaviors.

    Match the pace of customer change with real-time customer experiences (21:39)

  • Predict and deliver on customer needs

    Harness the value of AI to engage with customers at the time that’s right for them, on their preferred channel, and with the right message, every time.

  • Connect your marketing ecosystem and beyond

    Break down marketing silos and connect to sales cloud, service cloud, and back-office applications to provide consistent experiences throughout the customer lifecycle.

CX for Marketing

Resources

CX Marketing release readiness

Release readiness

Get up to speed on the latest releases of Oracle Marketing and ensure that your upgrade is successful. Review the latest features, including the innovations, capability overviews, business benefits, setup considerations, and usage tips.

Documentation library

Documentation

Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about Oracle Marketing. You'll find all of these resources and more in the Oracle Help Center.

Additional documentation and tutorials

Topliners for Oracle Eloqua

Topliners

Get and share information, questions, and comments about Oracle Marketing products and related cloud technologies. The Topliners community for Oracle Marketing includes content for all of Oracle’s marketing cloud solutions.

Cloud learning

Develop your Cloud CX skills

Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about the training and certification you can rely on to ensure your organization's success.

Eloqua Help Center

CX Cloud Marketplace

Power innovation with innovative partner applications and services. Find the most comprehensive list of sales cloud, service cloud, and marketing cloud applications in the Oracle Cloud Marketplace.

Digital marketing best practices

Digital marketing best practices

Digital marketing refers to any kind of marketing that occurs via a digital device or online. It is a broad term and can encompass many different kinds of marketing channels, strategies, and tactics. To do it right, it’s good to be aware of the best practices and next practices so you can stay ahead of the curve and achieve superior results.

Get started


Request a demo

See what Oracle Marketing can do for you.


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Explore Marketing and other Cloud CX applications on your own.


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Talk to a team member about Oracle Marketing.