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Oracle Advertising (Oracle Data Cloud)

In an increasingly complex, connected world, you need to know who your best audiences are and be able to reach them in the right environment. You need to make sure that your ads are seen by real people. It’s all about that age-old question: “Did my advertising achieve its objectives?” With Oracle Advertising, you can answer this question today and be ready for what’s next.

Oracle Advertising
The Outlook for Contextual Solutions in Data-Driven Advertising and Marketing The Outlook for Contextual Solutions in Data-Driven Advertising and Marketing

Understand how contextual techniques are poised to play a central role in advertising and media monetization, picking up where identity-driven targeting leaves off.

Measure connected TV and avoid disinformation Measure connected TV and avoid disinformation

Learn more about Oracle Moat’s connected TV measurement capabilities and our partnership with the Global Disinformation Index (GDI) to successfully combat disinformation.

Xaxis People of Programmatic Podcast: Adding Context to Cookieless

As the end of cookie-based targeting approaches, learn what strategies, technologies, and solutions you can employ to reliably maximize the return on media investments?

Oracle Advertising Solutions


Get the returns you need on your first-party data and advertising spend with data onboarding, unique curated data assets, and contextual-intelligence tools. Reach and engage both customers and prospects across digital channels, and do so in the right environment for your brand with our category-leading brand safety and suitability solutions.

Featured Products

Moat Measurement

Use our award-winning Moat products to measure the impact of your advertising, with more than 50 metrics accredited by the Media Rating Council (MRC) across video, display, and in-app for a customized view of performance. Understand people-based reach and frequency across both TV and digital, and use an in-depth understanding of consumer attention to attribute campaign success to sales.

Featured Products

Disneyland Paris uses Contextual Intelligence to help families find fun

"Before using a contextual solution, the challenge that [we] were facing was a decrease in reach and an increase in cost per acquisition. From the moment we used custom and contextual segments, we saw great outcomes in our campaigns."

Sebastien Mayer, Programmatic Audience Management Lead, Disneyland Paris

Oracle Advertising customer successes

Learn how the biggest brands, agencies, and publishers use Oracle Advertising to deliver exceptional customer experiences that drive better business outcomes.

Why choose Oracle Advertising?

Optimize media with omnichannel measurement

Master the complexity of the modern media landscape by measuring and managing performance across all elements of a campaign. Prove the impact of your investments with comprehensive cross-channel measurement.

Protect your media investments

Our verification solutions enable buyers and sellers of media to invest confidently, ensuring that every ad impression has a chance to be seen by real humans in brand suitable environments.

Increase campaign effectiveness

Oracle Advertising empowers advertisers to maximize campaign performance by ensuring their messages are delivered to relevant consumers in a brand suitable environment.

Award-winning solutions for advertisers and publishers

Oracle Advertising has won Adweek Readers’ Choice Awards for brand safety, measurement and analytics, and fraud prevention. See why our customers gave us top honors for optimizing every stage of an advertising campaign.

DECEMBER 19, 2021

Is the advertising industry growing or declining?

Karma Bennett, Content Marketing, Oracle

After recent disruptions in the global economy, some within the world of adtech may be asking themselves if their industry is dying. Before you panic, remember to do what every good marketer does: Consider the data. Everyone who has experience with data knows that statistics can be presented differently depending on the questions you ask, whom you ask, and how you gather the data. So, let’s look at several ways to tackle the question of whether the advertising industry is growing or declining and where it’s headed.

Featured blogs

View all

Resources to improve digital advertising experiences

How to measure cross-platform impact

Easily reach the right audience, at the right frequency. All you need is the right formula.

Read the guide

Top Seven Trends in Adtech

2020 was a year unlike any other—even for the adtech industry. Learn about some of the key trends of 2020. Discover the top seven trends that extend across CTV, IVT and fraud, eSports, brand safety, and more.

Watch the video (1:50)

How to execute an advanced TV and video advertising campaign

Learn where to focus and what questions to ask to ensure that you develop a solid and safe strategy.

Learn how (PDF)

How to create a data-driven digital advertising strategy

Learn how to connect and engage with the right audience and measure how they take actions. Are they the actions you want them to take?

Read the guide


Documentation library

About Oracle Advertising

Built through global, industry-leading origins, Oracle Advertising solutions work across audience, context, and measurement to give marketers the data and tools needed for every stage of the marketing journey.

Why Oracle is a Leader

Learn why Oracle is a leader

Hear directly from analysts and customers. Learn how Oracle Advertising and CX connects advertising, marketing, sales, and service applications with ERP, supply chain, and HR on a unified cloud platform.

Cloud learning

Develop your Advertising and CX skills

Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about Advertising and CX training and certification.

Cloud customer connect

Cloud Customer Connect

Cloud Customer Connect is Oracle's premier online cloud community. It’s specifically designed for peer collaboration, best practice sharing, and to provide needed tools for members so they can keep pace with product strategy. Members also provide feedback on sales cloud, marketing cloud, and service cloud solutions—directly to Oracle development.

More customer community groups

Eloqua Help Center

Find a partner, become a partner

Oracle partners with leading independent software vendors (ISVs) who provide a wide range of solutions that extend and complement Oracle Advertising and Customer Experience (CX) products.

Best practices

Adtech best practices

Adtech software is used by companies and ad agencies to purchase advertising space and by publishers to price and sell their ad space. But adtech can be confusing because there are many types of adtech and many different uses for it. To fully understand this arena, it’s good to be aware of the best practices, next practices, and complementary tools so you can achieve superior results.

Get started

Join the Oracle Advertising team

Build your career with some of the most innovative leaders in the adtech industry.

Attend an event

Learn key tactics to maximize campaign ROI at our digital events. Get informed on today's most pressing topics such as invalid traffic detection (IVT), brand safety, attention analytics, and more.

Request a Moat demo

Discover how you can measure and drive attention across all your campaigns with Moat by Oracle.

Contact us

Reach our associates for sales, support, and other questions.