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Hotel property management systems manage all aspects of hotel business operations, including the delivery of superior guest experiences.
Traditionally, a hotel property management system (PMS) was defined as a platform that enabled a hotel or group of hotels to manage front-office capabilities, such as booking reservations, guest check-in/check-out, room assignment, managing room rates, and billing. Hotel PMS (PDF) delivered a software platform that replaced time-intensive, paper and spreadsheet-heavy processes.
However, hotel PMS technology has evolved and greater integrations offer services that extend well beyond the front desk. Hotel PMS is now a critical business operations system that enables hoteliers to deliver a seamless guest experience. Hotel PMS now integrates to other onsite services that impact the guest's complete experience, including:
The consumer's travel journey begins by selecting a destination while simultaneously shopping for a hotel. That pre-stay shopping and booking interaction, their on-property engagement with the hotel and its staff, their in-room experience, and their sharing of feedback on social media post-stay are all part of their guest experience. Hoteliers are challenged with providing a personalized guest experience while operating an effective hotel business. Today's hotel PMS solutions help hoteliers deliver the experience guests want, while efficiently managing their business.
Hotel PMS offers many benefits for a hotelier's business. They include:
Hotel PMS can have a positive impact on a hotel and its operations. In addition to helping hoteliers run their business more effectively and efficiently, hotel PMS can also enable hotel employees to gain insights into guest behavior and preferences, improving guest satisfaction and enhancing the quality of the guest experience.
The 2016 Smart Decision Guide to Hotel Property Management Systems provides the information you need to make a smart decision and find the hotel PMS that best fits your need. This research report, conducted by Starfleet and sponsored by Oracle Hospitality, provides a checklist to use when evaluating hotel PMS, a list of must-ask questions for vendors, a roadmap for buying decisions, and valuable insights from industry insiders and experts.
Until recently, hotel PMS solutions were often managed on premises. On-premises solutions include hardware that can take up a lot of space. Resources were needed to manage the systems and software updates, upgrades, and patches needed to be scheduled and installed manually by onsite staff.
Cloud-based, mobile-enabled hotel PMS platforms offer hotels an innovative way to engage with guests while enabling hotels to reduce IT costs and simplify their infrastructure. The systems are administered by the vendor and are easy to use. Updates, upgrades, and patches are done automatically, saving hotels time and money.
The benefits of cloud-based hotel PMS solutions include:
Meeting guest demands
In this competitive and dynamic climate, hotels must capture and keep market share. In addition to competing against other large chains and boutique hotels, the emergence of peer-to-peer stay options has capitalized on the perceived weakness of hotels that provide a cookie-cutter experience.
Hotels need to embrace hotel PMS and other innovations to create a more individualized guest experience that not only improves satisfaction and increases loyalty to keep them coming back, but also helps their guests make lasting memories.
Cloud-based hotel PMS empowers hotel staff with mobile devices, such as tablets and smart phones, untethering them from the front desk and enabling them to provide exceptional guest service wherever and whenever needed. Imagine the almost endless possibilities: Checking in VIP guests as they are chauffeured to the hotel, alerting housekeeping staff in real time to tidy up an early arriving guest room and uploading photos of a shower leak so maintenance can accurately assess the severity, and fix it fast.
Managing an evolving workforce
There are currently 83 million millennials, ages of 18-34, in the U.S. alone. This generation represents a significant market for hospitality operators, not just as consumers who travel and eat out often, but also as employees. This generation is tech savvy and technology is essential to engage them in your business. A modern, cloud-based hotel PMS provides the personalized engagement the millennial customer craves with the innovation the millennial employee wants.
Oracle Hospitality's OPERA is the world's most popular hotel property management platform, providing comprehensive property management capabilities. Mobile-enabled OPERA Cloud provides a great foundation for a modern hotel operation.