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Oracle Eloqua Marketing Cloud Service enables us to focus on engagement, customer journeys, and the individual customer experience. We increased opening rates by 13%, clickthrough rates by 52%, and average revenue per user by 5% by leveraging complete subscriber profiles.
We selected Oracle Eloqua Marketing Cloud Service because of its comprehensiveness and integration and automation capabilities. The flexibility for us to build our own apps and develop the platform as needed is critical for our success in the fast-changing and highly data-driven media business.