Keynotes

Keynote Host

Digital Marketing Pioneer, Ann Handley, will host the keynote addresses and provide her insight and observations. Throughout the event, she will inspire attendees to create marketing magic that gets real-world results.

Ann Handley

Ann Handley

WSJ Best-Selling Author, Digital Marketing Pioneer

Ann Handley inspires and instructs businesses how to create ridiculously good marketing that delivers real-world results. IBM named her one of 7 people changing modern marketing. Ann is a Wall Street Journal best-selling author of two books, including Everybody Writes and Content Rules. She is the Chief Content Officer of MarketingProfs, a LinkedIn Influencer, and an E.B. White superfan. Ann lives in Boston, where she works out of her backyard Tiny House.

Tuesday
March 19
Mandalay Bay Ballroom, South Convention Center, Level 2
2:30 p.m.-4:00 p.m.

The Value of Time in the Experience Economy

We’ve arrived at a moment in Customer Experience evolution, in which a customer’s experience with your brand is just as important, if not more so, than the good or service you provide. We call this the Experience Economy. In the Experience Economy, customers expect interaction to be perfectly timed and personalized specifically to them. They are immune to sales pitches, will shop and transact anywhere at any time, and expect problems to fix themselves. They have limited attention spans and are very protective of their time. If we share our customers’ value of time, then our only goal should be to design experiences that consume less of it and simultaneously are rich and satisfying. We must empower whoever gets to the customer first—marketing, commerce, sales, or service. Together, we can deliver legendary experiences that are worth every second.

Rob Tarkoff

Rob Tarkoff

Executive Vice President and General Manager, CX Cloud, Oracle

Rob joined Oracle in 2018 as EVP, leading CX Cloud product and strategy across marketing, sales, commerce, and service. His goal is to build products that help companies succeed in the Experience Economy. In this new paradigm, the customer experience is paramount; inseparable from the value of the good or services a company provides. And at its helm are today's consumers, driving innovation and pushing the boundaries.

Rob spent the last 15 years focused on the customer experience, developing products for both large and early-stage companies. Most recently, as President and CEO of Lithium Technologies, Rob created the leading software in online communities. Prior to that, he ran the Digital Enterprise business for Adobe. Rob brings an outside-in perspective to Oracle and to each project, realizing that the way we and our customers work is rapidly changing, pushing us to adapt and transform in ways we never even imagined.

Data, Speed, and the Need to Exceed

Industry marketing veteran Jenny Storms is transforming NBC Sports Marketing from a content creator to a data-driven marketing machine. Find out how she’s doing this in a chat with Judy Sim, Oracle’s Chief Marketing Officer. Data, modern marketing and delivering experiences that drive emotion. Jenny will tell incredible stories about the Olympics and the Super Bowl and how NBC Sports used data to attract massive audiences and deliver one-of-a-kind experiences. She will also share why a culture of collaboration is a critical success factor for marketing teams everywhere.

Jennifer Storms

Jennifer Storms

Chief Marketing Officer & Executive Vice President, Content Strategy, NBC Sports Group

Jennifer "Jenny" Storms is responsible for all marketing strategy, research, insights, and consumer engagement plans for NBC Sports Group assets, which include NBC Sports, NBC Olympics, NBCSN, Golf Channel, Olympic Channel: Home of Team USA, NBC Sports Regional Networks, NBC Sports Radio, and NBC Sports Digital; and two transactional sports businesses, GolfNow, and SportsEngine.

Earlier this year, Jenny led NBC Sports Group's comprehensive Super Bowl LII and 2018 Olympic Winter Games consumer engagement plan, where more than 233 million Americans tuned in to the networks of NBCUniversal.

Previously, Jenny held senior marketing positions at PepsiCo, Inc., Gatorade, and Turner Broadcasting System / Turner Sports in Atlanta. She began her career at the United States Olympic Committee (USOC).

For three consecutive years, Storms was named to SportsBusiness Journal's "Forty Under 40" list, earning her an induction into the award's Hall of Fame, among other industry honors.

Judith Sim

Judith Sim

Chief Marketing Officer, Oracle

Judy Sim joined Oracle in 1991 and has held various customer-related and marketing positions during her tenure. Currently, she is head of corporate marketing programs, including corporate communications, global customer programs, advertising, campaigns, events, and corporate branding.

The Fallacy of “Impossible”

Since the launch of the Eyewriter and Not Impossible Foundation, Mick Ebeling has passionately studied the concept of “Impossible.” All the modern conveniences we see around us were once considered “impossible” by people who didn’t know any better. Synthetic fabrics, cell phones and digital watches (not to mention cars and computers) were all figments of the imagination until inspiration met execution and the impossible became a reality. In this talk, Mick dives deeper into “Impossible,” the underlying psychological affects it has on an organization, and how to overcome “Impossible” so true innovation can take place.

Mick Ebeling

Mick Ebeling

Chief Executive Officer & Founder, Not Impossible Labs

A recipient of the Muhammad Ali Humanitarian of the Year Award and listed as one of the most influential creative people by The Creativity 50's, Mick Ebeling has sparked a movement of pragmatic, inspirational innovation. As a career producer and filmmaker and now founder and CEO of Not Impossible, Ebeling harvests the power of technology and story to change the world.

Ebeling founded Not Impossible, a multiple award-winning social innovation lab and production company, on the premise that nothing is impossible. His mantra of "commit, then figure it out" allows him to convene a disparate team of hackers, doers, makers and thinkers to create devices that better the world by bringing accessibility for all. This unconventional approach brought to life highly acclaimed initiatives—the EyeWriter, Project Daniel, Don’s Voice and most recently Music Not Impossible—that brought the ability to draw back to a paraplegic street artist, 3D-printed arms to Sudanese amputees and "voice" to an ALS patient who hadn’t spoken in 15 years.

Working with a wide array of Fortune 500 companies, Ebeling not only pushes the bar on innovation, he also shares the emotionally resonating story of doing so. These narratives of overcoming seemingly impossible odds have inspired people across the world to do the same.

Named one of Wired's "Agents of Change," a two-time SXSW innovation of the year award winner, and recipient of every major creative and advertising award, Ebeling is on a mission to provide "Technology for the Sake of Humanity. By tapping into a community of passionate and talented engineers, makers, idea generators and storytellers, Ebeling is making the inconceivable, the unbelievable and the impossible Not Impossible.

Wednesday
March 20
Mandalay Bay Ballroom, South Convention Center, Level 2
8:30 a.m.-10:00 a.m.

Oracle on Oracle: CEO Perspective on Business Transformation in Customer Experience

When it comes to business transformation, we have to look no farther than our own backyard. Oracle CEO Mark Hurd is leading Oracle’s transformation across the entire business, including across sales, marketing, service and commerce. Mark has some pretty good insights to share on what works and what doesn’t. In a candid conversation with Rob Tarkoff, EVP and GM of Oracle CX, Mark will share his perspective on sales and marketing alignment, the move to digital sales, customer service innovation, and of course, data as the centerpiece of transformation. You’ll also learn where Oracle is placing its bets in order to drive experiences of the future for our customers, and their customers.

Mark Hurd

Mark Hurd

Chief Executive Officer, Oracle

Mark Hurd is chief executive officer of Oracle Corporation and a member of the company's board of directors. He joined Oracle in 2010, bringing more than 30 years of technology industry leadership, computer hardware expertise, and executive management experience to his role with the company. Hurd is also a member of the Baylor University Board of Regents.

Rob Tarkoff

Rob Tarkoff

Executive Vice President and General Manager, CX Cloud, Oracle

Rob joined Oracle in 2018 as EVP, leading CX Cloud product and strategy across marketing, sales, commerce, and service. His goal is to build products that help companies succeed in the Experience Economy. In this new paradigm, the customer experience is paramount; inseparable from the value of the good or services a company provides. And at its helm are today's consumers, driving innovation and pushing the boundaries.

Rob spent the last 15 years focused on the customer experience, developing products for both large and early-stage companies. Most recently, as President and CEO of Lithium Technologies, Rob created the leading software in online communities. Prior to that, he ran the Digital Enterprise business for Adobe. Rob brings an outside-in perspective to Oracle and to each project, realizing that the way we and our customers work is rapidly changing, pushing us to adapt and transform in ways we never even imagined.

CX for When Seconds Are On the Line

For Motorola Solutions, a global leader in mission-critical communications, its employees are united by a common purpose—helping people be their best in the moments that matter—that comes back to the customer, whether it's a firefighter, police officer, utility worker, or educator. The company's command center software portfolio, led by Andrew Sinclair, span the end-to-end public safety workflow, from emergency call to case closure, helping agencies work smarter and more efficiently. Join Christina Cavanna and Andrew Sinclair for a discussion on how Motorola Solutions is empowering first responders with critical intelligence when and where they need it to protect the communities they serve.

Andrew Sinclair

Andrew Sinclair

Corporate Vice President and General Manager, Software Enterprise, Motorola Solutions

Andrew Sinclair is responsible for revenue and growth of the business as Motorola Solutions transforms to a cloud software, services, and devices company. His team is dedicated to delivering innovation through our software products and services to enable customers to work more efficiently and effectively to make lives better and save lives.

Since joining Motorola Solutions in 2017, Andrew has formed the Software Business focusing on applications to serve in the areas of Emergency Call Handling, Unified Communications, Command & Control, Records & Evidence, Enterprise Security, Software Deployment, and Go-To-Market.

He earned his bachelor's degree from Staffordshire University in the UK. Andrew has over 18 years of experience making real-time collaboration and communication tools at Skype and Microsoft. Prior to joining Motorola, Andrew was General Manager of Skype, Skype for Business, and Microsoft Teams at Microsoft.

Christina Cavanna

Christina Cavanna

Vice President of Corporate Marketing, Oracle

Christina has been part of the Oracle marketing leadership team for ten years. She has held a number of positions during her tenure at Oracle in Legal, Sales, and Marketing. She is currently responsible for internal communications, communications for mergers and acquisitions, brand and creative, global customer visit centers and shared services and operations for Marketing. She has a BA from UC Davis and an MBA from UC Berkeley.

Thursday
March 21
Mandalay Bay Ballroom, South Convention Center, Level 2
11:45 a.m.-12:45 p.m.

Leadership and Business Advice from a Modern Day Legend

NCAA champion, NBA champion, NBA Hall of Famer, businessman, co-owner of the Los Angeles Dodgers, Magic Johnson has achieved success everywhere his career has taken him. As a special guest at Modern Customer Experience and Modern Business Experience, Magic will share some of his secrets to business success, as well as what he’s learned from occasional failures. He will tell us how competitors can make you better, why knowing your customer is critical to business success, and why it’s important to know your own strengths, weaknesses, and threats. Do not miss this inspirational, educational, and thought-provoking keynote.

Magic Johnson

Earvin "Magic" Johnson

NBA Legend, Hall of Famer, Entrepreneur, and Philanthropist

Earvin "Magic" Johnson has become the most powerful African-American businessman in the world. He is a Major League Baseball owner, an NBA Legend, a two-time Hall of Famer, an Entrepreneur, a Philanthropist and a Motivational Speaker. The business mogul has successfully parlayed his skills and tenacity on the court into the business world, propelling his company to the status of #1 Brand in Urban America.

Chairman and CEO of Magic Johnson Enterprises (MJE), Mr. Johnson’s company provides high quality products and services that focus primarily on ethnically diverse and underserved urban communities through strategic alliances, investments, consulting and endorsements. The conglomerate is comprised of multiple business entities and partnerships that include Yucaipa Johnson, a $500 million dollar private equity fund, ASPIRE, an African-American television network, SodexoMAGIC, a food service and facilities management company, Magic Johnson Bridgescape Academies, a high school drop-out prevention program, Clear Health Alliance, a healthcare provider with a specialty plan for HIV/AIDS patients, Magic Airport Holdings including Magic Johnson Sports, EquiTrust Financial Services, a fixed annuities and life insurance services company, The Marvel Experience, a virtual 3-D attraction centered around Marvel characters and Los Angeles Football Club, a new Major League Soccer team.

In the business world Mr. Johnson is most noted for his unprecedented Starbucks partnership, which served as the catalyst for redevelopment in urban communities and is literally the blueprint for Corporate America’s engagement and success with urban consumers. In 2010, the savvy businessman divested his Starbucks, and Los Angeles Lakers shares in excess of $100 million dollars.

Mr. Johnson in 2012, as a member of Guggenheim Baseball Management (GBM), became an owner of the Los Angeles Dodgers, a Major League Baseball Franchise. In 2014, Mr. Johnson with some of the partners from GBM purchased the Los Angeles Sparks of the WNBA.

Mr. Johnson also serves as Chairman and Founder of the Magic Johnson Foundation, where his unwavering commitment to transform Urban America continues through HIV/AIDS Awareness & Prevention Programs, Community Empowerment Centers, and the Taylor Michaels Scholarship Program. Celebrating over 20 years of success, the Magic Johnson Foundation has become one of the most recognizable philanthropic organizations around the world.

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