Marketing Track

Marketing Track

Connecting Marketing Legends in the Future of CX

Leverage Data for Unmatched Sales and Loyalty

Customers in the Experience Economy engage on their time and their terms, when and where they please. Are you prepared to meet them there?

Modern Customer Experience connects marketing legends creating the path forward in CX. Get a head-start with hands-on trainings on the latest enhancements in Oracle Marketing Cloud. Immerse yourself in three days of workshops, interactive sessions, and demos focused on automation, cross-channel orchestration, testing, and optimization. Discover how to arm yourself with rich data and adaptive intelligence and deliver standout customer experiences. And build a powerful network of leaders in marketing, service, sales, and commerce to drive your career upward in the future of CX.

Hear from Marketing Leaders

Dart Bebel

Dart Bebel

Director of Demand Generation and Database Marketing, TurnKey Vacation Rentals

D’Artagnan (Dart) has 10+ years’ experience leading organizations through the marketing technology landscape by increasing demand and driving revenue. He specializes in utilizing technology and data to maximize performance throughout the marketing and sales process. Two years ago he joined TurnKey Vacation Rentals, the third largest vacation rental management company in the US. He lives in Austin, TX and enjoys playing tennis and indoor volleyball in his spare time.

Brian Fanzo

Brian Fanzo

Founder and CEO, iSocialFanz LLC

Brian Fanzo inspires, motivates and educates businesses on how to leverage emerging technologies and digital marketing to stand out from the noise and reach the millennial and generation z consumers.

He has a diverse background working for the Department of Defense in cybersecurity, then as a technology evangelist at a booming cloud computing startup and is currently the founder of iSocialFanz which has helped launch digital and influencer strategies with the world's most iconic brands like Dell EMC, Adobe, IBM, UFC, Applebees and SAP.

A proud pager-wearing millennial and Dad of three girls, Brian hosts two podcasts (FOMOFanz and SMACtalk), has traveled to over 70 countries, and has spoken at many of the worlds largest events including SXSW, Social Media Marketing World, CES, Mobile World Congress.

Brian is a diehard Pittsburgh sports fan and semi-professional poker player that isn't afraid to leverage his fast-talking skills to read your body language and spot when you're bluffing!

Annie Garvey

Annie Garvey

Associate Director, Demand Marketing, Covance

Annie Garvey leads the demand marketing team at Covance Inc., focusing on delivering marketing experiences, digital outreach, and value offerings that drive client interaction, qualified leads, and value perceptions of the company. She has an extensive history of developing and executing common sense, forward-thinking lead management systems and marketing campaigns for healthcare, specifically drug development, and is an agent of change to propel function and business value. She graduated with a B.A. in Communications from DePaul University and her MBA from the University of Illinois-Urbana Champaign.

Ann Handley

Ann Handley

WSJ Best-Selling Author, Digital Marketing Pioneer

Ann Handley inspires and instructs businesses how to create ridiculously good marketing that delivers real-world results. IBM named her one of 7 people changing modern marketing. Ann is a Wall Street Journal best-selling author of two books, including Everybody Writes and Content Rules. She is the Chief Content Officer of MarketingProfs, a LinkedIn Influencer, and an E.B. White superfan. Ann lives in Boston, where she works out of her backyard Tiny House.

Bryan Kramer

Bryan Kramer

CEO, Speaker, Coach, Author, PureMatter and H2H Companies

Bryan Kramer is the author of the bestselling book "There is No More B2B or B2C: It's Human to Human #H2H." His second book "Shareology" made it to the top business books by USA Today and has been printed in six languages. Bryan is a full-time speaker, transformational coach, and leads business strategies as CEO of PureMatter and H2H Companies--achieving consistent growth over the last 17 years and earning a spot as one of Silicon Valley's fastest growing private companies by the Silicon Valley Business Journal. Bryan delivered a global TED Talk about how sharing is powering the human economy. He has also been listed as the 43rd most talked about marketer by global senior marketers in a report study via LeadTail, Top 10 keynote speakers by Forbes, The Top 50 Social CEOs on Twitter in the world by the Huffington Post, and was identified as a Top 25 Influencer to follow by Forbes. And most recently listed as one of The 100 Most Influential by Business Insider.

Jennifer Storms

Jennifer Storms

Chief Marketing Officer, NBC Sports Group

Jennifer "Jenny" Storms is responsible for all marketing strategy, research, insights, and consumer engagement plans for NBC Sports Group assets, which include NBC Sports, NBC Olympics, NBCSN, Golf Channel, Olympic Channel: Home of Team USA, NBC Sports Regional Networks, NBC Sports Radio, and NBC Sports Digital; and two transactional sports businesses, GolfNow, and SportsEngine.

Earlier this year, Jenny led NBC Sports Group's comprehensive Super Bowl LII and 2018 Olympic Winter Games consumer engagement plan, where more than 233 million Americans tuned in to the networks of NBCUniversal.

Previously, Jenny held senior marketing positions at PepsiCo, Inc., Gatorade, and Turner Broadcasting System / Turner Sports in Atlanta. She began her career at the United States Olympic Committee (USOC).

For three consecutive years, Storms was named to SportsBusiness Journal's "Forty Under 40" list, earning her an induction into the award's Hall of Fame, among other industry honors.

John Walsh

John Walsh

Vice President, Marketing, Mack Trucks

John Walsh leads the development and implementation of strategies aimed at driving product and services sales, safeguarding and enhancing the image of the Mack brand, and growing Mack's merchandising and brand licensing efforts. Walsh has more than 30 years of experience in public relations, marketing and brand management.

Before assuming his current responsibilities, he was Director of Media and Public Relations for Mack. Prior to joining Mack in 2002, he founded and headed a firm providing public relations, marketing and brand management support to a variety of corporate and government clients.

From 1982 to 1994, he served as a television producer in the public affairs office of the National Aeronautics and Space Administration in Washington, DC.

He holds a B.A. degree from the College of the Holy Cross in Worcester, MA and an M.S. degree from Boston University's School of Communications.

Dive into Product Training Workshops

Travel into Las Vegas early to take advantage of free Oracle Marketing Cloud pre-conference training on Monday afternoon and Tuesday morning to build your skills and advance your career. Training includes new enhancements in Eloqua, Maxymiser, and Responsys.

Ask the Marketing Cloud Experts

Schedule a meeting with a Marketing Cloud product expert for one-on-one advice, offered every day of the conference. Appointments are made onsite Tuesday, March 19 from 7:00 p.m. to 8:30 p.m. in the Exhibit Experience so arrive early and secure the time that works best for you.

Sponsored by:

Utilize Collective Learning

Absorb knowledge more efficiently with the Collective Learning Program. These interactive sessions use methods rooted in science, and are proven to help you retain content while having fun.

Marketing Solution Areas

Get details on the session content that maps to your specific area of expertise.

B2B Marketing Automation

Personalize B2B experiences to increase conversions and accelerate sales. Once a prospect raises their hand and engages with a brand, the real work for B2B marketers begins. Learn how to engage audiences with brilliantly personalized campaigns across multiple channels including email, display, search, web, video, and mobile. (Eloqua and Content Marketing)

B2C Cross-Channel Orchestration

Consumers are deluged with “always on” marketing messages across all of their devices and channels. As a result, most companies have struggled winning the moments that matter. Learn how innovative B2C marketers are breaking through the noise by capturing and reacting to customer interactions in real-time with highly personalized messaging. (Responsys)

Data Management Platform

Lorem ipsum enables companies to stay ahead of business challenges and changes by proactively devising revenue growth and cost reduction strategies, and consistently executing with enterprise-wide alignment. At the conference, you will learn from other customers and our product experts how you can:

  • Lorem ipsum with visual analytics and intelligent recommendations that even inexperienced users can effectively leverage
  • Lorem ipsum by prioritizing actions based on business impact; and immediately execute proposed actions
  • Lorem ipsumr by watching for plan deviations and changes in your supply chain, then analyze alternatives and re-plan in real time
  • Lorem ipsum by planning demand and supply together at both aggregate and detailed levels, leveraging a modern, configurable, and mobile-ready user experience

Social Listening and Engagement

Lorem ipsum enables companies to stay ahead of business challenges and changes by proactively devising revenue growth and cost reduction strategies, and consistently executing with enterprise-wide alignment. At the conference, you will learn from other customers and our product experts how you can:

  • Lorem ipsum with visual analytics and intelligent recommendations that even inexperienced users can effectively leverage
  • Lorem ipsum by prioritizing actions based on business impact; and immediately execute proposed actions
  • Lorem ipsumr by watching for plan deviations and changes in your supply chain, then analyze alternatives and re-plan in real time
  • Lorem ipsum by planning demand and supply together at both aggregate and detailed levels, leveraging a modern, configurable, and mobile-ready user experience

Data and Analytics for Marketers

Data is the lifeblood of marketing in the digital world. But with the explosion of new data sources and marketing channels, harnessing all of that data for actionable insight can be a nightmare. Analysis paralysis, anyone? Learn how to take your data game to the next level by using data and analytics to understand customer behavior, engage with your customers, and deliver better marketing outcomes. (Infinity, CX Audience, CX Unity, DMP, ODC)

Content Marketing

Lorem ipsum enables companies to stay ahead of business challenges and changes by proactively devising revenue growth and cost reduction strategies, and consistently executing with enterprise-wide alignment. At the conference, you will learn from other customers and our product experts how you can:

  • Lorem ipsum with visual analytics and intelligent recommendations that even inexperienced users can effectively leverage
  • Lorem ipsum by prioritizing actions based on business impact; and immediately execute proposed actions
  • Lorem ipsumr by watching for plan deviations and changes in your supply chain, then analyze alternatives and re-plan in real time
  • Lorem ipsum by planning demand and supply together at both aggregate and detailed levels, leveraging a modern, configurable, and mobile-ready user experience

Testing and Personalization

Long or short copy? One offer or two? Which is the most engaging experience? Take out the guesswork and make data-driven decisions by utilizing the latest A/B and multivariate testing techniques. Deliver more lead conversions, higher revenue, and an improved, personalized customer experience for your brand. (Maxymiser)

Customer Experience Executive Summit (by invitation only)

The Oracle Executive Summit is a special event within Modern Customer Experience that brings together industry experts, senior business leaders, and Oracle executives in an exclusive environment to network and share the latest CX best practices and technology advancements. Contact your Oracle sales representative if you are vice president level or higher and are interested in participating.

If you have been invited to attend the Customer Experience Executive Summit, please respond to the invitation to register, or contact the registration team with questions via email or by calling 1.866.254.8740 (US and Canada) or +1.650.416.8794 (International).

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