Marketing Track

Marketing Track

Where Marketers Convene to Create Irresistible Connected Experiences

Use data to drive unparalleled sales and customer loyalty.

Marketers attend Modern Customer Experience to understand how to leverage the industry’s richest datasets and adaptive intelligence to deliver irresistible, consistent, and connected customer experiences. Join your peers to gain valuable insights and hone your craft over three days of deep-dive workshops, demos, inspiring thought leadership, and limitless networking.

View sessions from last year.

Marketing Solution Areas

Get details on the session content that maps to your specific area of expertise.

B2B Marketing Automation

Personalize B2B experiences to increase conversions and accelerate sales. Once a prospect raises their hand and engages with a brand, the real work for B2B marketers begins. Learn how to engage audiences with brilliantly personalized campaigns across multiple channels including email, display, search, web, video, and mobile. (Eloqua and Content Marketing)

B2C Cross-Channel Orchestration

Consumers are deluged with “always on” marketing messages across all of their devices and channels. As a result, most companies have struggled winning the moments that matter. Learn how innovative B2C marketers are breaking through the noise by capturing and reacting to customer interactions in real-time with highly personalized messaging. (Responsys)

Data Management Platform

Lorem ipsum enables companies to stay ahead of business challenges and changes by proactively devising revenue growth and cost reduction strategies, and consistently executing with enterprise-wide alignment. At the conference, you will learn from other customers and our product experts how you can:

  • Lorem ipsum with visual analytics and intelligent recommendations that even inexperienced users can effectively leverage
  • Lorem ipsum by prioritizing actions based on business impact; and immediately execute proposed actions
  • Lorem ipsumr by watching for plan deviations and changes in your supply chain, then analyze alternatives and re-plan in real time
  • Lorem ipsum by planning demand and supply together at both aggregate and detailed levels, leveraging a modern, configurable, and mobile-ready user experience

Social Listening and Engagement

Lorem ipsum enables companies to stay ahead of business challenges and changes by proactively devising revenue growth and cost reduction strategies, and consistently executing with enterprise-wide alignment. At the conference, you will learn from other customers and our product experts how you can:

  • Lorem ipsum with visual analytics and intelligent recommendations that even inexperienced users can effectively leverage
  • Lorem ipsum by prioritizing actions based on business impact; and immediately execute proposed actions
  • Lorem ipsumr by watching for plan deviations and changes in your supply chain, then analyze alternatives and re-plan in real time
  • Lorem ipsum by planning demand and supply together at both aggregate and detailed levels, leveraging a modern, configurable, and mobile-ready user experience

Data and Analytics for Marketers

Data is the lifeblood of marketing in the digital world. But with the explosion of new data sources and marketing channels, harnessing all of that data for actionable insight can be a nightmare. Analysis paralysis, anyone? Learn how to take your data game to the next level by using data and analytics to understand customer behavior, engage with your customers, and deliver better marketing outcomes. (Infinity, CX Audience, CX Unity, DMP, ODC)

Content Marketing

Lorem ipsum enables companies to stay ahead of business challenges and changes by proactively devising revenue growth and cost reduction strategies, and consistently executing with enterprise-wide alignment. At the conference, you will learn from other customers and our product experts how you can:

  • Lorem ipsum with visual analytics and intelligent recommendations that even inexperienced users can effectively leverage
  • Lorem ipsum by prioritizing actions based on business impact; and immediately execute proposed actions
  • Lorem ipsumr by watching for plan deviations and changes in your supply chain, then analyze alternatives and re-plan in real time
  • Lorem ipsum by planning demand and supply together at both aggregate and detailed levels, leveraging a modern, configurable, and mobile-ready user experience

Testing and Personalization

Long or short copy? One offer or two? Which is the most engaging experience? Take out the guesswork and make data-driven decisions by utilizing the latest A/B and multivariate testing techniques. Deliver more lead conversions, higher revenue, and an improved, personalized customer experience for your brand. (Maximizer)

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