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For many marketing automation is a time saver, by automating repetitive labor-intensive tasks. When time is money, every minute counts. In fact for every dollar spent, marketing automation returns $5.44 over the first three years with a payback period in under six months.
We’ve compiled some data to help illustrate what others are doing with marketing automation software to help them generate leads, personalize their marketing efforts, improve the customer experience, and overcome challenges. See how much you can relate with any the marketing automation stats we compiled below.
Marketing teams have many jobs, but they only have one goal—to increase revenue. Therefore, they need the right tools to work more efficiently, collaborate more effectively, and engage with customers better. And this is what drew them to marketing automation software in the first place.
Lead quantity rises by
for those using marketing automation
have increased conversions since implementing marketing automation
increase in qualified leads if marketing automation software is used
Many vendors have moved beyond what is considered the basic functionality of marketing automation software solutions—email marketing, landing page and form creation, lead nurturing and scoring, standard workflows, CRM and SFA integration, and marketing analytics. In fact, 8 out of the top 10 marketing automation solution providers offer A/B testing, audience segmentation, and automated email responses as key features.
But what do marketers want in their marketing automation solutions. In many cases, there is a disconnect between what vendors offer and what marketing teams want. While many vendors offer A/B testing, only 17% of marketers are using A/B testing on landing pages to improve conversion
There is a perceived value in using marketing automation software. It improves every aspect of a marketer’s job, from email marketing and lead management, reduces costs, and generates additional revenue. Marketing automation will become the foundation of most companies’ digital business strategies. Over one-third confirm this more prominent role (PDF), while 10% go so far to say that it will replace personal communication (PDF) – at least to some degree. Only 11% of companies feel that it is too expensive and not worth the cost.
There are numerous benefits to using marketing automation software. Marketing teams can personalize and optimize marketing campaigns to get more quality leads, better align with sales, and improve reporting. Ultimately, marketing automation helps to improve overall business growth through improved performance.
Makes marketing personalization possible
Increases efficiency and marketing ROI
Leads to improved lead quality
Provides more leads
Improves marketing/sales collaboration
The #1 challenge in vendor selection for many marketing teams is understanding the difference in functionality and features. That lack of understanding can lead to a disconnect between needs and functionality once teams begin working with the software. In fact, 70% of marketers are unhappy with their marketing automation software and 85% of B2B marketers feel they are not using marketing automation software to its full potential.
What are some of the other challenges in preventing marketers from using their automation tools to their fullest potential?
There are some significant advantages to being the first to automate in a space. The sooner you start automating your marketing tasks and processes, the more streamlined your will become. The more streamlined you become, the more opportunities you will find. Overtime, you will be more productive, nimble, and effective than your competitors. But what are the barriers holding you back?
expect marketing automation to have a more prominent role as the future of digital marketing
of companies who feel they have been successful in digital marketing plan to increase their spend on marketing automation